21st Century Mobile Marketing: Japan - Part 2

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    21st Century Mobile Marketing: Japan - Part 2 - Presentation Transcript

    1. Part 2 of 2 21st Century Mobile Marketing: Japan The 2nd Mobile Advertising & Marketing Summit Singapore, May 28, 2008 Christopher Billich
    2. [continued from Part 1]
    3. 20% of Japanese teenagers lovin’ it already.
    4. Who? What? When? Where?
    5. Slice ‘n’ dice!
    6. vs.
    7. Noticed anything?
    8. None of these are even remotely digital brands!
    9. Principles
    10. Make it desirable
    11. Create Engagement
    12. Keep them coming back
    13. Blend virtual and real
    14. Glue for other media
    15. Other things to keep in mind
    16. 1/3 use mobile search daily
    17. 1 in 6 use GPS already
    18. 2nd most important reason to upgrade phone
    19. 30% usage among enabled base
    20. Think way beyond the browser
    21. Think way beyond mobile
    22. “Something entirely new will arise from this...”
    23. “...we just don’t know yet what it will be.” COO, Carrier/Agency Joint Venture
    24. Cool Stuff!
    25. All is well then?
    26. Not quite
    27. Japan Advertising Market 70 billion US$
    28. Mobile Advertising: 1%
    29. It should be 4 times that * *at least
    30. Why isn’t it?
    31. Still early To still early. within It’s double next 4 years
    32. Still haven’t really figured out the details
    33. Still very basic
    34. To double too complicated Buying is within next 4 years
    35. Resistance is fierce To double within next 4 years Education is necessary
    36. To double within next 4 years Education is necessary
    37. Thank you. www.infinita.co.jp/research

    + Christopher BillichChristopher Billich, 2 years ago

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