21st Century Mobile Marketing: Japan - Part 2

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Presentation from 2nd Asia Mobile Marketing & Advertising Summit, Singapore, May 28, 2008. - Part 2 of 2 -

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21st Century Mobile Marketing: Japan - Part 2

  1. 1. Part 2 of 2 21st Century Mobile Marketing: Japan The 2nd Mobile Advertising & Marketing Summit Singapore, May 28, 2008 Christopher Billich
  2. 2. [continued from Part 1]
  3. 3. 20% of Japanese teenagers lovin’ it already.
  4. 4. Who? What? When? Where?
  5. 5. Slice ‘n’ dice!
  6. 6. vs.
  7. 7. Noticed anything?
  8. 8. None of these are even remotely digital brands!
  9. 9. Principles
  10. 10. Make it desirable
  11. 11. Create Engagement
  12. 12. Keep them coming back
  13. 13. Blend virtual and real
  14. 14. Glue for other media
  15. 15. Other things to keep in mind
  16. 16. 1/3 use mobile search daily
  17. 17. 1 in 6 use GPS already
  18. 18. 2nd most important reason to upgrade phone
  19. 19. 30% usage among enabled base
  20. 20. Think way beyond the browser
  21. 21. Think way beyond mobile
  22. 22. “Something entirely new will arise from this...”
  23. 23. “...we just don’t know yet what it will be.” COO, Carrier/Agency Joint Venture
  24. 24. Cool Stuff!
  25. 25. All is well then?
  26. 26. Not quite
  27. 27. Japan Advertising Market 70 billion US$
  28. 28. Mobile Advertising: 1%
  29. 29. It should be 4 times that * *at least
  30. 30. Why isn’t it?
  31. 31. Still early To still early. within It’s double next 4 years
  32. 32. Still haven’t really figured out the details
  33. 33. Still very basic
  34. 34. To double too complicated Buying is within next 4 years
  35. 35. Resistance is fierce To double within next 4 years Education is necessary
  36. 36. To double within next 4 years Education is necessary
  37. 37. Thank you. www.infinita.co.jp/research

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