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Savvy Blogging with WordPress March 2011
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Savvy Blogging with WordPress March 2011

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  • 1. SAVV Y BLOGGINGwith WordPressGetting StartedWordPressDon’t try to make money with a blog. Make money with a business, andmarket it with a blog. - remarkablogger
  • 2. WordPressa community of WordPress users and bloggers
  • 3. WordPress Essentials Membership free access to some basicWordPress videos and tutorials
  • 4. WordPress Club Savvy Membershipaccess to all of our basic and advanced WordPress videos and tutorials step-by-step intro videos blogging tips member only forum
  • 5. WordPressClub Savvy Membershiponly $99 for a full year
  • 6. WordPressor check out bobwp.comfor workshops, webinars training and support
  • 7. How Can A Blog Help My BusinessIncrease Traffic to Your WebsiteReach a Larger AudienceA Great Way of Branding YourselfGives You CredibilityHelps You to Reach Out & Know Your Customers
  • 8. WordPress.com vs.WordPress.org
  • 9. WordPress.com vs.self-hosted WordPress
  • 10. WordPress.com vs. self-hosted what are the other differences? COST - free software.com - basic service free, cost for add-ons such as extra space, domain, videopress, more user, VIP self-hosted - will need to pay for hosting
  • 11. WordPress.com vs. self-hosted what are the other differences? SET-UP & INSTALLATION .com - easy setup self-hosted - depends on your host
  • 12. WordPress.com vs. self-hosted what are the other differences? THEMES.com - limited to over 75 free themes + beginning to add premium themes self-hosted - hundreds and hundreds, including premium themes
  • 13. WordPress.com vs. self-hosted what are the other differences? WIDGETS & PLUGINS.com - limited widgets, but release of new widget self-hosted - widgets, widgets and more widgets can only use plugins on self-hosted
  • 14. So if I choose self-hosted, I will need to... Keep WordPress updated Keep my themes updatedKeep my plugins and widgets updated And backup, backup, backup
  • 15. starting outcomment on blog • look at blogs in your industry
  • 16. YOUR THEME Free vs. Paid changing themesout of the box vs. customized greater flexibility support licensing
  • 17. Brand your blog
  • 18. your voice beyourself
  • 19. Your Header
  • 20. Make it easy tonavigate your blog The navigation bar
  • 21. Categories & Tags Widget
  • 22. connecting
  • 23. RSSRSS (Really Simple Syndication or Rich Site Summary) is afamily of Web feed formats used to publish frequentlyupdated works—such as blog entries, news headlines,audio, and video—in a standardized format. Make it easy to sign up for your RSS feed Create an email signup
  • 24. SOCIALMEDIAWIDGET
  • 25. SHARE
  • 26. A few plugins
  • 27. Akismet
  • 28. Contact Form 7
  • 29. Gravity Forms
  • 30. WP - DB - Backup BackupBuddy
  • 31. Google Analytics - Webmaster Tools
  • 32. All in One SEO
  • 33. Viper’s Video Quicktags Viper’s Video Quicktags
  • 34. Audio Player
  • 35. and more ways to make your Blog User Friendly Use a clean design and make your posts super-easyto read-use bullets and whitespace Make it easy to leave a comment Connect between your blog and website
  • 36. CONTENT is KING!
  • 37. You Need to Know This About Your Readers1. The 90-9-1 rule:• 90% of your readers are lurkers (they read, but do not comment).• 9% contribute from time to time, but other priorities distract them.• 1% participate frequently and account for most of the comments.2. Most won’t read your whole post carefully• The average readers spends 96 seconds reading the average post.• 79% of readers scan, rather than read.• Only 16% will read the whole page.
  • 38. Where can I get ideas from a post? Watch and listen Family relationships and life experiences Problems of your customers or clients Industry blogs and forums Workshops and conferences Your old posts Comments from your readers
  • 39. tips to make your content shine Understand the difference between writing forGoogle and writing for your readers Post at least once a week and be consistent Be useful Entertain your reader Write headlines that grab your reader Revive old posts Don’t stray to far from your niche Encourage comments
  • 40. monetize your blog use it to market your business sell ebooks, videos, etc. affiliate advertising adsense, amazon and other adsa lot of freakin’ traffic
  • 41. GET THE WORD OUTRegister your blog with GoogleComment on other blogsJoin discussionsUse social media and feedsAdvertise your blog everywhere
  • 42. WORDPRESS by Cat’s Eye Marketingbob dunn • 425.223.0022 • bob@savvwp.com twitter : @savvywordpress Sa vvyWP.com