Savvy Blogging with WordPress March 2011

  • 546 views
Uploaded on

 

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
546
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. SAVV Y BLOGGINGwith WordPressGetting StartedWordPressDon’t try to make money with a blog. Make money with a business, andmarket it with a blog. - remarkablogger
  • 2. WordPressa community of WordPress users and bloggers
  • 3. WordPress Essentials Membership free access to some basicWordPress videos and tutorials
  • 4. WordPress Club Savvy Membershipaccess to all of our basic and advanced WordPress videos and tutorials step-by-step intro videos blogging tips member only forum
  • 5. WordPressClub Savvy Membershiponly $99 for a full year
  • 6. WordPressor check out bobwp.comfor workshops, webinars training and support
  • 7. How Can A Blog Help My BusinessIncrease Traffic to Your WebsiteReach a Larger AudienceA Great Way of Branding YourselfGives You CredibilityHelps You to Reach Out & Know Your Customers
  • 8. WordPress.com vs.WordPress.org
  • 9. WordPress.com vs.self-hosted WordPress
  • 10. WordPress.com vs. self-hosted what are the other differences? COST - free software.com - basic service free, cost for add-ons such as extra space, domain, videopress, more user, VIP self-hosted - will need to pay for hosting
  • 11. WordPress.com vs. self-hosted what are the other differences? SET-UP & INSTALLATION .com - easy setup self-hosted - depends on your host
  • 12. WordPress.com vs. self-hosted what are the other differences? THEMES.com - limited to over 75 free themes + beginning to add premium themes self-hosted - hundreds and hundreds, including premium themes
  • 13. WordPress.com vs. self-hosted what are the other differences? WIDGETS & PLUGINS.com - limited widgets, but release of new widget self-hosted - widgets, widgets and more widgets can only use plugins on self-hosted
  • 14. So if I choose self-hosted, I will need to... Keep WordPress updated Keep my themes updatedKeep my plugins and widgets updated And backup, backup, backup
  • 15. starting outcomment on blog • look at blogs in your industry
  • 16. YOUR THEME Free vs. Paid changing themesout of the box vs. customized greater flexibility support licensing
  • 17. Brand your blog
  • 18. your voice beyourself
  • 19. Your Header
  • 20. Make it easy tonavigate your blog The navigation bar
  • 21. Categories & Tags Widget
  • 22. connecting
  • 23. RSSRSS (Really Simple Syndication or Rich Site Summary) is afamily of Web feed formats used to publish frequentlyupdated works—such as blog entries, news headlines,audio, and video—in a standardized format. Make it easy to sign up for your RSS feed Create an email signup
  • 24. SOCIALMEDIAWIDGET
  • 25. SHARE
  • 26. A few plugins
  • 27. Akismet
  • 28. Contact Form 7
  • 29. Gravity Forms
  • 30. WP - DB - Backup BackupBuddy
  • 31. Google Analytics - Webmaster Tools
  • 32. All in One SEO
  • 33. Viper’s Video Quicktags Viper’s Video Quicktags
  • 34. Audio Player
  • 35. and more ways to make your Blog User Friendly Use a clean design and make your posts super-easyto read-use bullets and whitespace Make it easy to leave a comment Connect between your blog and website
  • 36. CONTENT is KING!
  • 37. You Need to Know This About Your Readers1. The 90-9-1 rule:• 90% of your readers are lurkers (they read, but do not comment).• 9% contribute from time to time, but other priorities distract them.• 1% participate frequently and account for most of the comments.2. Most won’t read your whole post carefully• The average readers spends 96 seconds reading the average post.• 79% of readers scan, rather than read.• Only 16% will read the whole page.
  • 38. Where can I get ideas from a post? Watch and listen Family relationships and life experiences Problems of your customers or clients Industry blogs and forums Workshops and conferences Your old posts Comments from your readers
  • 39. tips to make your content shine Understand the difference between writing forGoogle and writing for your readers Post at least once a week and be consistent Be useful Entertain your reader Write headlines that grab your reader Revive old posts Don’t stray to far from your niche Encourage comments
  • 40. monetize your blog use it to market your business sell ebooks, videos, etc. affiliate advertising adsense, amazon and other adsa lot of freakin’ traffic
  • 41. GET THE WORD OUTRegister your blog with GoogleComment on other blogsJoin discussionsUse social media and feedsAdvertise your blog everywhere
  • 42. WORDPRESS by Cat’s Eye Marketingbob dunn • 425.223.0022 • bob@savvwp.com twitter : @savvywordpress Sa vvyWP.com