1. SAVV Y BLOGGING
with WordPress
Getting Started
WordPress
Don’t try to make money with a blog. Make money with a business, and
market it with a blog. - remarkablogger

2. WordPress
a community of WordPress users and bloggers

3. WordPress
Essentials Membership
free access to some basic
WordPress videos and tutorials

4. WordPress
Club Savvy Membership
access to all of our basic and advanced
WordPress videos and tutorials
step-by-step intro videos
blogging tips
member only forum

5. WordPress
Club Savvy Membership
only $99
for a full year

6. WordPress
or check out bobwp.com
for workshops, webinars
training and support

7. How Can A Blog Help My Business
Increase Traffic to Your Website
Reach a Larger Audience
A Great Way of Branding Yourself
Gives You Credibility
Helps You to Reach Out & Know Your Customers

8. WordPress.com
vs.
WordPress.org

9. WordPress.com
vs.
self-hosted WordPress

10. WordPress.com vs. self-hosted
what are the other differences?
COST - free software
.com - basic service free, cost for add-ons such as
extra space, domain, videopress, more user, VIP
self-hosted - will need to pay for hosting

11. WordPress.com vs. self-hosted
what are the other differences?
SET-UP & INSTALLATION
.com - easy setup
self-hosted - depends on your host

12. WordPress.com vs. self-hosted
what are the other differences?
THEMES
.com - limited to over 75 free themes + beginning to add
premium themes
self-hosted - hundreds and hundreds, including premium
themes

13. WordPress.com vs. self-hosted
what are the other differences?
WIDGETS & PLUGINS
.com - limited widgets, but release of new widget
self-hosted - widgets, widgets and more widgets
can only use plugins on self-hosted

14. So if I choose self-hosted,
I will need to...
Keep WordPress updated
Keep my themes updated
Keep my plugins and widgets updated
And backup, backup, backup

15. starting out
comment on blog • look at blogs in your
industry

16. YOUR THEME
Free vs. Paid
changing themes
out of the box vs. customized
greater flexibility
support
licensing

19. Brand
your
blog

20. your
voice
be
yourself

21. Your Header

22. Make it easy to
navigate your blog
The
navigation
bar

23. Categories & Tags Widget

24. connecting

25. RSS
RSS (Really Simple Syndication or Rich Site Summary) is a
family of Web feed formats used to publish frequently
updated works—such as blog entries, news headlines,
audio, and video—in a standardized format.
Make it easy to sign up for your RSS feed
Create an email signup

27. SOCIAL
MEDIA
WIDGET

28. SHARE

30. A few plugins

31. Akismet

32. Contact Form 7

33. Gravity Forms

34. WP - DB - Backup BackupBuddy

35. Google Analytics - Webmaster Tools

36. All in One SEO

37. Viper’s Video Quicktags
Viper’s Video Quicktags

38. Audio Player

39. and more ways to
make your Blog
User Friendly
Use a clean design and make your posts super-easy
to read-use bullets and whitespace
Make it easy to leave a comment
Connect between your blog and website

40. CONTENT is KING!

41. You Need to Know This About Your Readers
1. The 90-9-1 rule:
• 90% of your readers are lurkers (they read, but do not comment).
• 9% contribute from time to time, but other priorities distract them.
• 1% participate frequently and account for most of the comments.
2. Most won’t read your whole post carefully
• The average readers spends 96 seconds reading the average post.
• 79% of readers scan, rather than read.
• Only 16% will read the whole page.

42. Where can I get ideas from a post?
Watch and listen
Family relationships and life experiences
Problems of your customers or clients
Industry blogs and forums
Workshops and conferences
Your old posts
Comments from your readers

43. tips to make your content shine
Understand the difference between writing for
Google and writing for your readers
Post at least once a week and be consistent
Be useful
Entertain your reader
Write headlines that grab your reader
Revive old posts
Don’t stray to far from your niche
Encourage comments

44. monetize your blog
use it to market your
business
sell ebooks, videos, etc.
affiliate advertising
adsense, amazon and other
ads
a lot of freakin’ traffic

45. GET THE WORD OUT
Register your blog with Google
Comment on other blogs
Join discussions
Use social media and feeds
Advertise your blog everywhere

46. WORDPRESS
by Cat’s Eye Marketing
bob dunn • 425.223.0022 • bob@savvwp.com
twitter : @savvywordpress
Sa vvyWP.com