Savvy Blogging with WordPress March 2011


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Savvy Blogging with WordPress March 2011

  1. 1. SAVV Y BLOGGINGwith WordPressGetting StartedWordPressDon’t try to make money with a blog. Make money with a business, andmarket it with a blog. - remarkablogger
  2. 2. WordPressa community of WordPress users and bloggers
  3. 3. WordPress Essentials Membership free access to some basicWordPress videos and tutorials
  4. 4. WordPress Club Savvy Membershipaccess to all of our basic and advanced WordPress videos and tutorials step-by-step intro videos blogging tips member only forum
  5. 5. WordPressClub Savvy Membershiponly $99 for a full year
  6. 6. WordPressor check out bobwp.comfor workshops, webinars training and support
  7. 7. How Can A Blog Help My BusinessIncrease Traffic to Your WebsiteReach a Larger AudienceA Great Way of Branding YourselfGives You CredibilityHelps You to Reach Out & Know Your Customers
  8. 8.
  9. 9. vs.self-hosted WordPress
  10. 10. vs. self-hosted what are the other differences? COST - free - basic service free, cost for add-ons such as extra space, domain, videopress, more user, VIP self-hosted - will need to pay for hosting
  11. 11. vs. self-hosted what are the other differences? SET-UP & INSTALLATION .com - easy setup self-hosted - depends on your host
  12. 12. vs. self-hosted what are the other differences? - limited to over 75 free themes + beginning to add premium themes self-hosted - hundreds and hundreds, including premium themes
  13. 13. vs. self-hosted what are the other differences? WIDGETS & - limited widgets, but release of new widget self-hosted - widgets, widgets and more widgets can only use plugins on self-hosted
  14. 14. So if I choose self-hosted, I will need to... Keep WordPress updated Keep my themes updatedKeep my plugins and widgets updated And backup, backup, backup
  15. 15. starting outcomment on blog • look at blogs in your industry
  16. 16. YOUR THEME Free vs. Paid changing themesout of the box vs. customized greater flexibility support licensing
  17. 17. Brand your blog
  18. 18. your voice beyourself
  19. 19. Your Header
  20. 20. Make it easy tonavigate your blog The navigation bar
  21. 21. Categories & Tags Widget
  22. 22. connecting
  23. 23. RSSRSS (Really Simple Syndication or Rich Site Summary) is afamily of Web feed formats used to publish frequentlyupdated works—such as blog entries, news headlines,audio, and video—in a standardized format. Make it easy to sign up for your RSS feed Create an email signup
  25. 25. SHARE
  26. 26. A few plugins
  27. 27. Akismet
  28. 28. Contact Form 7
  29. 29. Gravity Forms
  30. 30. WP - DB - Backup BackupBuddy
  31. 31. Google Analytics - Webmaster Tools
  32. 32. All in One SEO
  33. 33. Viper’s Video Quicktags Viper’s Video Quicktags
  34. 34. Audio Player
  35. 35. and more ways to make your Blog User Friendly Use a clean design and make your posts super-easyto read-use bullets and whitespace Make it easy to leave a comment Connect between your blog and website
  36. 36. CONTENT is KING!
  37. 37. You Need to Know This About Your Readers1. The 90-9-1 rule:• 90% of your readers are lurkers (they read, but do not comment).• 9% contribute from time to time, but other priorities distract them.• 1% participate frequently and account for most of the comments.2. Most won’t read your whole post carefully• The average readers spends 96 seconds reading the average post.• 79% of readers scan, rather than read.• Only 16% will read the whole page.
  38. 38. Where can I get ideas from a post? Watch and listen Family relationships and life experiences Problems of your customers or clients Industry blogs and forums Workshops and conferences Your old posts Comments from your readers
  39. 39. tips to make your content shine Understand the difference between writing forGoogle and writing for your readers Post at least once a week and be consistent Be useful Entertain your reader Write headlines that grab your reader Revive old posts Don’t stray to far from your niche Encourage comments
  40. 40. monetize your blog use it to market your business sell ebooks, videos, etc. affiliate advertising adsense, amazon and other adsa lot of freakin’ traffic
  41. 41. GET THE WORD OUTRegister your blog with GoogleComment on other blogsJoin discussionsUse social media and feedsAdvertise your blog everywhere
  42. 42. WORDPRESS by Cat’s Eye Marketingbob dunn • 425.223.0022 • twitter : @savvywordpress Sa