SAVV Y BLOGGINGwith WordPressGetting StartedDon’t try to make money with a blog. Make money with a business, andmarket it ...
Do I need a blog?
How Can A Blog Help My BusinessIncrease Traffic to Your WebsiteReach a Larger AudienceA Great Way of Branding YourselfGive...
WordPress.com     vs.WordPress.org
WordPress.com         vs.self-hosted WordPress
WordPress.com vs. self-hosted         what are the other differences?                 COST - free software   .com - basic ...
WordPress.com vs. self-hosted   what are the other differences?         SET-UP & INSTALLATION             .com - easy setu...
WordPress.com vs. self-hosted   what are the other differences?                   THEMES  .com - limited to over 75 free t...
WordPress.com vs. self-hosted      what are the other differences?              WIDGETS & PLUGINS.com - limited widgets, b...
other stuff           ad, affiliates, etcyou are on their platform, so read the            terms of use
YOUR THEME     Free vs. Paid     changing themesout of the box vs. customized          flexibility          support        ...
starting outcomment on blogs • look at blogs in your               industry
Brand your blog
it’s  your voice,   beyourself
Make it easy tonavigate your blog
Categories & Tags Widget
connecting
RSSRSS (Really Simple Syndication or Rich Site Summary) is afamily of Web feed formats used to publish frequentlyupdated w...
SHARE
So now for just a few      plugins
Akismet
SOCIALMEDIAWIDGET
Contact Form 7
Gravity Forms
WP - DB - Backup   BackupBuddy
Google Analytics - Webmaster Tools
All in One SEO
Viper’s Video Quicktags              Viper’s Video Quicktags
Audio Player
and more ways to  make your Blog   User Friendly   Use a clean design and make your posts super-easyto read-use bullets an...
CONTENT is KING!
You Need to Know This About Your Readers1. The 90-9-1 rule:• 90% of your readers are lurkers (they read, but do not commen...
Where can I get ideas to blog    about?
Watch and listen
Family relationships and life experiences
Problemsof yourcustomersor clients
Industry blogsand forums
Workshops &conferences
Your old posts
Comments fromyour readers
tips to make your content shine
understand the difference between writing for Google and writing for            your readers
be fairly consistent
be useful
entertain your reader
write headlines that grab your reader
revive old posts
don’t stray to far from your niche
encourage comments
comentluv
livefyre
monetize your blog      use it to market your             business    sell ebooks, videos, etc.      affiliate advertising...
GET THE WORD OUTRegister your blog with GoogleComment on other blogsJoin discussionsUse social media and feedsAdvertise yo...
bob dunn - WordPress trainer, coach & blogger425.223.0022bobwp.combob@bobwp.comtwitter: @bobwp
Savvy Blogging with WordPress: Getting Started
Savvy Blogging with WordPress: Getting Started
Savvy Blogging with WordPress: Getting Started
Savvy Blogging with WordPress: Getting Started
Savvy Blogging with WordPress: Getting Started
Savvy Blogging with WordPress: Getting Started
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Savvy Blogging with WordPress: Getting Started

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the revised version of my popular workshop.

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Savvy Blogging with WordPress: Getting Started

  1. 1. SAVV Y BLOGGINGwith WordPressGetting StartedDon’t try to make money with a blog. Make money with a business, andmarket it with a blog. - remarkablogger
  2. 2. Do I need a blog?
  3. 3. How Can A Blog Help My BusinessIncrease Traffic to Your WebsiteReach a Larger AudienceA Great Way of Branding YourselfGives You CredibilityHelps You to Reach Out & Know Your Customers
  4. 4. WordPress.com vs.WordPress.org
  5. 5. WordPress.com vs.self-hosted WordPress
  6. 6. WordPress.com vs. self-hosted what are the other differences? COST - free software .com - basic service free, cost for add-ons such as extra space, domain, videopress, more user, VIP self-hosted - will need to pay for hosting .com - updated and backedup for youself-hosted - you will need to update and backup yourself
  7. 7. WordPress.com vs. self-hosted what are the other differences? SET-UP & INSTALLATION .com - easy setup self-hosted - depends on your host
  8. 8. WordPress.com vs. self-hosted what are the other differences? THEMES .com - limited to over 75 free themes + some premium themes self-hosted - hundreds and hundreds, including premium themes
  9. 9. WordPress.com vs. self-hosted what are the other differences? WIDGETS & PLUGINS.com - limited widgets, but release of new widget self-hosted - widgets, widgets and more widgets can only use plugins on self-hosted
  10. 10. other stuff ad, affiliates, etcyou are on their platform, so read the terms of use
  11. 11. YOUR THEME Free vs. Paid changing themesout of the box vs. customized flexibility support licensing
  12. 12. starting outcomment on blogs • look at blogs in your industry
  13. 13. Brand your blog
  14. 14. it’s your voice, beyourself
  15. 15. Make it easy tonavigate your blog
  16. 16. Categories & Tags Widget
  17. 17. connecting
  18. 18. RSSRSS (Really Simple Syndication or Rich Site Summary) is afamily of Web feed formats used to publish frequentlyupdated works—such as blog entries, news headlines,audio, and video—in a standardized format. Make it easy to sign up for your RSS feed Create an email signup
  19. 19. SHARE
  20. 20. So now for just a few plugins
  21. 21. Akismet
  22. 22. SOCIALMEDIAWIDGET
  23. 23. Contact Form 7
  24. 24. Gravity Forms
  25. 25. WP - DB - Backup BackupBuddy
  26. 26. Google Analytics - Webmaster Tools
  27. 27. All in One SEO
  28. 28. Viper’s Video Quicktags Viper’s Video Quicktags
  29. 29. Audio Player
  30. 30. and more ways to make your Blog User Friendly Use a clean design and make your posts super-easyto read-use bullets and whitespace Make it easy to leave a comment Make it easy for readers to contact you Connect between your blog and website
  31. 31. CONTENT is KING!
  32. 32. You Need to Know This About Your Readers1. The 90-9-1 rule:• 90% of your readers are lurkers (they read, but do not comment).• 9% contribute from time to time, but other priorities distract them.• 1% participate frequently and account for most of the comments.2. Most won’t read your whole post carefully• The average readers spends 96 seconds reading the average post.• 79% of readers scan, rather than read.• Only 16% will read the whole page.
  33. 33. Where can I get ideas to blog about?
  34. 34. Watch and listen
  35. 35. Family relationships and life experiences
  36. 36. Problemsof yourcustomersor clients
  37. 37. Industry blogsand forums
  38. 38. Workshops &conferences
  39. 39. Your old posts
  40. 40. Comments fromyour readers
  41. 41. tips to make your content shine
  42. 42. understand the difference between writing for Google and writing for your readers
  43. 43. be fairly consistent
  44. 44. be useful
  45. 45. entertain your reader
  46. 46. write headlines that grab your reader
  47. 47. revive old posts
  48. 48. don’t stray to far from your niche
  49. 49. encourage comments
  50. 50. comentluv
  51. 51. livefyre
  52. 52. monetize your blog use it to market your business sell ebooks, videos, etc. affiliate advertising adsense, amazon and other adsa lot of freakin’ traffic
  53. 53. GET THE WORD OUTRegister your blog with GoogleComment on other blogsJoin discussionsUse social media and feedsAdvertise your blog everywhere
  54. 54. bob dunn - WordPress trainer, coach & blogger425.223.0022bobwp.combob@bobwp.comtwitter: @bobwp

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