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Infographic E-commerce in Italy 2011
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Infographic E-commerce in Italy 2011

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  • 1. The e-commerce in Italy has an estimated value of over € 14 billion in 2010. The main sectors are Leisure (mainly gaming) that represents almost half of the market (48.5%), Tourism (31.4%) and Consumer electronics (7.1%). The complete study is available at: www.casaleggio.itwww.casaleggio.it/e-commerce E-commerce in Italy 2010 14,3 billion euro cs ni y e o ut r tr tu a ec Be ni El e r Fu d lin ng er an ce On & hi sm um on re n th ra is e su hi ri ls d ns m al bl su o u al s i He Ho Pu Co LeFo Fa To In M 2010 Italian e-commerce revenue1,5 % 6,7 % 0,3 % 1,0 % 1,9 % 7,1 % 1,2 % 0,3 % 48,5 % 31,4 % Revenue distribution in 2010 2010 +43%Food, Furniture Homevideo, Clothing, Betting, Transportation,beverages, Home books, music, footwear, gambling, hotels, toursupermarkets, products, software, jewelry, toys, operators,restaurants Gardening information glasses sports, attractions shows, telephony 2009 Insurance Multiproduct, Appliances, for house, marketplace, hardware, telephony, Perfumes, car, eBay photography, creams, motobike Market growth in Italy in audio wellness, medications the last year 499 e 312 e 311 e 240 e 147 e125 e 74 e 100 e 34 e 30 e 25,8 million Average order value by sector 50 e 45 e 40 e 29 e 22 e 25 e 20 e Italian on line users in 15 e 13 e a month 9e Source: Audiweb, January 2011 Acquisition cost per customer Casaleggio Associati Via Morone 6, 20121 Milano | info@casaleggio.it | +39 02 89011466 | twitter.com/casaleggio | www.casaleggio.it

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