Developing a Social Media / Corporate Social Networking Strategy,
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The document discusses developing a social recruiting strategy. It recommends identifying objectives, choosing social media platforms, developing a roadmap and team. It also stresses the importance of tools, trust, tone of voice, integration and measurement. It notes there are known knowns, known unknowns, and unknown unknowns to consider.
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Developing a Social Media / Corporate Social Networking Strategy,
- 1. Developing a Social Recruiting Strategy Paul Harrison, CarveConsulting.com
- 3. Carve works in 5 x key areas:
- 5. Why are you here?
- 6. Are you / your organisation ready?
- 7. Listening to the conversation 2 x 1 x
- 12. Claim your name
- 14. Choose your platform(s) 3C’s...
- 17. Carve Consulting LinkedIn roadmap
- 18. Building a Team
- 20. Tone of Voice
- 22. Offense vs. Defensive strategies
- 25. Measurement
- 28. Thanks for listening * CarveConsulting.com/blog * Slideshare.net/CarveConsulting * LinkedIn.com/in/PaulHarrison * Twitter.com/CarveConsulting * [email_address] find us here:
Editor's Notes
- Who are Carve.. Why CSN not SM...
- Who are Carve.. Why CSN not SM...
- Become a friend of Butterfly walk – why?
- Social is like Sex. Not box ticking. Demands transparency, openness, trust. Throw away all you know about PR. Getting closer to your candidates, clients.. And your competitors
- Gratuitous graphic – to make a point To say what – to who – when – why? 3 Cs – Community, Content and Conversation
- Note top left, top right – Sarah@ put some online?
- This is about PASSION (Big Mac / Don Leslie ) Champion, C-suite
- The Voice of Bob
- Destination... Integration – hold up business card. Plus email footers, brochures...buy goes way beyond that
- Audio Boo
- US Defense Secretary Donald Rumsfeld on February 12, 2002. - 2 x learnings from this -1. We don’t know what is going to a happen, there are unknown unknowns So be brave. Experiment. 2. Be un-Rumsfeld like and be authentic, honest, and trust your people.