Developing a Social Media / Corporate Social Networking Strategy,

Developing a Social Recruiting Strategy Paul Harrison, CarveConsulting.com

Carve Consulting
Carve helps organisations engage customers, talent & employees through consultancy, research, training and managed services

Carve works in 5 x key areas:

Developing a Social Recruiting strategy
Are you ready?
Listening
Identify objectives
Choose your platforms; Decide what you’re going to say
Develop a Roadmap, build a team
Tools, Trust & Time
Tone of Voice; Offense vs. Defence
Destination & integration
Measurement
The Unknown Unknowns

Why are you here?

Are you / your organisation ready?

Listening to the conversation 2 x 1 x

Listening to the conversation
Variety of free & paid-for tools out there
Identify possible environments
Consider the context of what you’re hearing

Listening to the conversation
Variety of free & paid-for tools out there
Identify possible environments
Consider the context of what you’re hearing
CSN Brand Audit

Claim your name

Objectives?
Positioning
Attracting candidates / clients
Dialogue with Market
Outplacement?
Candidate / Client Relationship Management
Reputation Management
...

Choose your platform(s) 3C’s...

Building a Roadmap

Carve Consulting LinkedIn roadmap

Building a Team

Tools, Trust & Time
Give them a Reason
Access
Guidelines
Tools
Trust
Time

Tone of Voice

Offense vs. Defensive strategies

Destination & Integration

Measurement

Unknown Unknowns
There are known knowns. There are things we know that we know. There are known unknowns. That is to say, there are things that we now know we don’t know. But there are also unknown unknowns. There are things we do not know we don’t know.
“ “

Developing a Social Recruiting strategy
Are you ready?
Listening
Identify objectives
Choose your platforms; Decide what you’re going to say
Develop a Roadmap, build a team
Tools, Trust & Time
Tone of Voice; Offense vs. Defence
Destination & integration
Measurement
The Unknown and Unknowns

Thanks for listening * CarveConsulting.com/blog * Slideshare.net/CarveConsulting * LinkedIn.com/in/PaulHarrison * Twitter.com/CarveConsulting * [email_address] find us here:

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Developing a Social Media / Corporate Social Networking Strategy,

by Carve Consulting on Jul 27, 2009

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Developing a Social Media / Corporate Social Networking Strategy, — Presentation Transcript