Developing a Social Recruiting Strategy Paul Harrison, CarveConsulting.com

Carve Consulting Carve helps organisations engage customers, talent & employees through consultancy, research, training and managed services

Carve helps organisations engage customers, talent & employees through consultancy, research, training and managed services

Carve works in 5 x key areas:

Developing a Social Recruiting strategy Are you ready? Listening Identify objectives Choose your platforms; Decide what you’re going to say Develop a Roadmap, build a team Tools, Trust & Time Tone of Voice; Offense vs. Defence Destination & integration Measurement The Unknown Unknowns

Are you ready?

Listening

Identify objectives

Choose your platforms; Decide what you’re going to say

Develop a Roadmap, build a team

Tools, Trust & Time

Tone of Voice; Offense vs. Defence

Destination & integration

Measurement

The Unknown Unknowns

Why are you here?

Are you / your organisation ready?

Listening to the conversation 2 x 1 x

Listening to the conversation Variety of free & paid-for tools out there Identify possible environments Consider the context of what you’re hearing

Variety of free & paid-for tools out there

Identify possible environments

Consider the context of what you’re hearing

Listening to the conversation Variety of free & paid-for tools out there Identify possible environments Consider the context of what you’re hearing CSN Brand Audit

Variety of free & paid-for tools out there

Identify possible environments

Consider the context of what you’re hearing

CSN Brand Audit

Claim your name

Objectives? Positioning Attracting candidates / clients Dialogue with Market Outplacement? Candidate / Client Relationship Management Reputation Management ...

Positioning

Attracting candidates / clients

Dialogue with Market

Outplacement?

Candidate / Client Relationship Management

Reputation Management

...

Choose your platform(s) 3C’s...

Building a Roadmap

Carve Consulting LinkedIn roadmap

Building a Team

Tools, Trust & Time Give them a Reason Access Guidelines Tools Trust Time

Give them a Reason

Access

Guidelines

Tools

Trust

Time

Tone of Voice

Offense vs. Defensive strategies

Destination & Integration

Measurement

Unknown Unknowns There are known knowns. There are things we know that we know. There are known unknowns. That is to say, there are things that we now know we don’t know. But there are also unknown unknowns. There are things we do not know we don’t know. “ “

There are known knowns. There are things we know that we know. There are known unknowns. That is to say, there are things that we now know we don’t know. But there are also unknown unknowns. There are things we do not know we don’t know.

Developing a Social Recruiting strategy Are you ready? Listening Identify objectives Choose your platforms; Decide what you’re going to say Develop a Roadmap, build a team Tools, Trust & Time Tone of Voice; Offense vs. Defence Destination & integration Measurement The Unknown and Unknowns

Are you ready?

Listening

Identify objectives

Choose your platforms; Decide what you’re going to say

Develop a Roadmap, build a team

Tools, Trust & Time

Tone of Voice; Offense vs. Defence

Destination & integration

Measurement

The Unknown and Unknowns

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