https://oncarrot.com - So, you already know your website needs to be "mobile optimized"... right? In fact, 52% of our motivated house seller, cash buyer, and rent to own tenant leads were from mobile devices last month. But what the heck does that mean and why is your "mobile optimized" website likely losing you tens of thousands of dollars per year in lost leads and lost deals without you even knowing it? If you have the choice of a higher performing website vs. one that loses leads... which would you choose? We run through the considerations that need to be taken into account to ensure important mobile website optimization information is easily accessible and leads aren't being lost. When possible, we tried to make the rule or tip "actionable", defined as being able to be implement by the real estate investor or their web staff.

1. The Anatomy Of A
High Converting Mobile
Responsive Website For
Real Estate Investors

2. 52% of Our Motivated House Seller,
Cash Buyer, and Rent to Own Tenant
Leads Came from Mobile Devices
NUMBERS TELL A STORY

3. Why Your “Mobile Optimized” Website is Likely
Losing Your Tens of Thousands of Dollars Per
Year in Lost Leads and Lost Deals Without You
Even Knowing It
LOST $$
Find Out...

4. If You Have the Choice of a Higher Performing
Website vs. One that Loses Leads...Which
Would You Choose?
MOTIVATION
You Might Be Asking the Question...

5. Does A Higher Conversion Rate On Your
Cell Phone Visitors Really Matter?

6. “WHAT LIES AHEAD”
Optimize Your Real Estate Investor
Website for Mobile Searches Using These
7 Rules

7. RULE 1
Get Your Website Google “Mobile Friendly”
+ Responsive

8. Google is Looking for Thing that Make it
Easy for Your Visitor to Read and Engage
With on Your Website.
Things Like…
● Font Sizes Big Enough to See on
Mobile Devices
● Tap Targets that are Big Enough for
Your Fingers to Use
● Making the Website Just the Width of
the Mobile Screen so You Don’t Need
to Pinch, Pan, and Zoom (Responsive)

9. GOOGLE SUGGESTS
Use These Font Sizes on Mobile Devices

10. CONGRATULATIONS
You’ll See Something Like This If You
Pass the Test....
Test Your Website Using the Google Mobile Friendly Testing Tool

12. DO NOT PASS GO
This is What You Will See if Your Website
Doesn’t Pass the Mobile Friendly Test...

13. FAILED

14. NEXT
Consider Moving to a Mobile Responsive Website vs. a
“Mobile” Website

15. REAL WORLD
Here’s a Comparison of a Website That
Isn’t Mobile Responsive and One That Is...

17. See How This Carrot Site Reshapes Based on the Device
It’s Being Viewed On

18. TEST YOUR SITE USING CARROT
Want to See What Your Site Looks Like on Mobile?
Go to the InvestorCarrot Built Mobile Tester. Just
Type in Your URL and Press Enter. It’s That Simple!
If Your Website IS NOT responsive, you’re probably
a year and a half behind the curve!
TEST YOUR SITE

19. RULE 2
Design for the Touch…
Not the Click

20. DESIGN
Look Where It’s Easy and Hard to Engage
With…
And Design Accordingly

22. Notice the Important “Tap”
Elements on This
InvestorCarrot Site
In the Green Zone

23. On the Flip Side...
● Small Form
● Trapped in the Red
Zone

24. CREATE A WEBSITE FOR YOUR MOBILE
VISITORS
● Make your form fields large and the width of the screen
● Make your opt in buttons large, clear to read, and the width of the screen
● Add space between your form fields so people don't accidentally tap the wrong one
● Don't cram a bunch of links close together. Give them space and the thumb room to
roam
● Keep important "tap" elements out of the upper left of the screen if possible
Alrighty? Always remember we're working with thumbs here... so design for the thumb.

25. RULE 3
Make It Easy for People to Engage With You

26. ● Top of the Page
● Crazy Easy Contact

27. Where Do I Easily Contact You? Hmmm…
Let Me Search...Ahhhhhhhh! I’m Out

28. RULE 4
Get to the Call To Action Quickly

29. Quick…
Get to the Call To Action
● Call Us!
● Complete This Quick Form!

30. Don’t Make Visitors Hunt and
Scroll
● Get to the Call To Action
NO CTA

31. RULE 5
Don’t Use Too Many Form Fields

33. NO
Too Many Fields!
“I’m Not Gonna Fill That
Out!”

34. YES
Only 3 Fields!
“I’m Gonna Fill That Out!”

35. Autofill Address Fields on
Motivated Sellers Sites…
Like This

36. VISUALIZE A FORM
● If it Takes 14 Different Items to Get An Offer, Sellers Will
Say “No Thank You” and Move On To Search for a
Different Buyer
● 2-3 Form Fields is Ideal on the First Form. Then, Pass the
Visitor to Longer Step-2 Form AFTER the Initial 2-3
Questions, to Further Qualify the Lead
● Make Your Call To Action Button LARGE and Very Clear.
Don't Make the Searcher Struggle to Tap it

37. RULE 6
Sandwich Your Call To Action Areas…
One On Top and One On Bottom

38. ALWAYS
Keep the CTA Very Close
to the Browsing Path
Mobile Users Have a
Short Attention Span So
Don’t Make Them Work
for It!

39. RULE 7
Don’t Rely On Video To Be The Primary Call
To Action

40. Video is Amazing on
Mobile!
But…
Not Always When You’re
Trying to Convert a Visitor
into a Lead

41. ● Up pops the video into a full screen player and takes them away from
their web browsing app
● There is no "tap to call" function inside a video if you put your phone
number in there but not on your site
● Once the video is done most people forget to turn off the "related
videos"... and you may be displaying your competitors videos. At Carrot
all YouTube videos you add to your Carrot site we automatically strip out
the related videos for you
● To get back to your website they have to exit the YouTube app, go back
to the browsing app, and re-engage back in your website
WHAT HAPPENS WHEN YOU TAP A
VIDEO ON YOUR CELL PHONE?
Every step we take our visitors away from our site the more easily
they can be distracted and not give you a call or opt in as a lead.

42. ● A Final Piece of Advice is to Start Using Your Cell Phone to
Look at Your Website and Navigate it as Much as Possible
● Get Your Thumbs on Your Site and See How it Works. You Just
May Find Some Things That Aren't as Simple or Smooth as They
Could Be
● Mobile is Crazy Important These Days and is Only Getting
More Important Everyday…
Don’t Fall Behind the Mobile Curve!
Final Review

43. Connect With Us!
https://www.facebook.com/InvestorCarrot/
https://twitter.com/investorcarrot
http://www.youtube.com/user/OnCarrot
Interested in InvestorCarrot’s lead generation for real estate investors?
Take a free demo!

44. We dive into SEO tips plus much, much more in
our Carrot Training (exclusive to current
InvestorCarrot members)
If you’re not yet a member, check out our
pricing and plans and come aboard!
Real Estate Investor Marketing