Your SlideShare is downloading. ×
Why Become PRC Certified
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Why Become PRC Certified

539
views

Published on

Presentation by Ted Donnelly of Baltimore Research. Presented on April 27, 2012 at the MRA Spring Research Symposium hosted by the Mid-Atlantic Chapter of the Marketing Research Association.

Presentation by Ted Donnelly of Baltimore Research. Presented on April 27, 2012 at the MRA Spring Research Symposium hosted by the Mid-Atlantic Chapter of the Marketing Research Association.

Published in: Business, Education, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
539
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Professional Researcher Certification Taking The Next Step
  • 2. PRC – Single Brand Identity• CPA• AIA• ASC • Professional certifications are referenced  with a single brand identity regardless of • CAE how many segments are available• JD• MD • Clear, simple branding• PhD• Oscar
  • 3. Simplification of the Certification StructurePrevious Structural Components: 1. Experience: Practitioner (3‐4 years), Expert (5+ years) 2. Industry Segment: Research Company, Related Services,  Data Collection, Corporate Researcher 3. Disciplines: Qual, Quant 4. Methodologies: Primary, Secondary 5. Specialties: Adjunct, Master’s
  • 4. Elimination of Business Domain & Realignment  of Continuing Education Credits• Fundamentally, certification should be based on experience in the  industry only• Allows PRC’s to attend their preferred education• Allows associations to focus on research education tracks• Reduces the number of study materials needed• Beginning in 2012, credit hour requirements have been adjusted to 18  Research & 2 Legal every 2 years
  • 5. Revision of Educational Prerequisite for Applicants• Demonstrates a track record of commitment to continuing education• Consistent with other certification programs• Substitutes for recent conference attendance requirement, which is less  flexible and requires updating given the current environment• The new standard indicates that all candidates shall provide evidence  of  12 hours of education in the 2 years preceding their application
  • 6. Development of a Review Program• Study manual to guide the candidate through preparation efficiently• Sensitive to the demands on a research professional• Great reduction in the number of study materials required
  • 7. Reduction of Costs Old Fee Schedule New Fee ScheduleApplication & Exam Fees Expert Application + Exam = $400 MRA Member Application + Exam = $350 Practitioner Application + Exam = $350 MRA Non‐Member Application + Exam = $450Renewal Fees Expert = $250 MRA Member = $125 Practitioner = $200 MRA Non‐Member = $225
  • 8. Added Marketing Support• Platforms to demonstrate expertise• Orchestrated outreach to industry leaders and  decision makers: – Research Buyers – Headhunters – Hiring Managers – HR Professionals• Organizational endorsement

×