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La música en el siglo XXI

La música en el siglo XXI






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    La música en el siglo XXI La música en el siglo XXI Presentation Transcript

    • 21st Century Life in Music Changing Definitions of ‘ Selling Out’ and Brand Partnerships
    • The Who vs CSI
      • An introduction of both sides of the argument
    • Bio - Jesse Rogg/Sam Sparro
      • started in LA
      • created my own label, ‘Modus Vivendi Music’
      • found artists, promo, recording, A+R, etc.
      • sold to major label
      • Now main project is Sam Sparro, but I also write, produce, and remix for other major + independent artists that I believe in
      • It’s not, “How do I not compromise my vision to make a living”
      • but rather “How do I use the money that’s out there to achieve my goals”
    • A Brief History of Changes in the Music Business
      • 1967 - The year mainstream + alternative split
      • 1968 - FM stations flourished
      • mid ‘70s - Corporate rock dominated airwaves
      • Late ‘70s - Disco crashed music industry
      • 1981 - MTV ushers in new era of business
      • mid 80s - Advent of CDs
      • Early 2000s - Napster, mp3s popularized, changed music business again
    • My Major Label Experience
      • Why we chose Island
      • What turned us off from other labels
      • Why we left the label
      • What I’ve learned from major labels
    • There is still a need for labels
      • Distribution
      • Marketing
      • A&R
    • How do YOU define success?
      • This is your mission
      • Make sure you have an answer for yourself
      • A realistic definition is “to be able to make the music you want and be able to support yourself with it.”
    • Working with Brands + Sponsors (Traditional Methods)
      • Traditional Licensing:
      • 1-Ads/commercials
      • 2-TV shows
      • 3-Movies
      • 4-Video Games
      • • Composing Commercial Music
    • Working with Brands + Sponsors (New Methods)
      • Releases
      • Tour/festival/live performances
      • Studio Time
      • Brand Tie-ins
      • Sex Tape
    • Understanding the Brands
      • They want to be cool
      • They typically have people who love music who work for them
      • They don’t produce hit singles/sell records (they sell cans, shoes, and cars)
      • They are responsive if you approach them and say, “I love your product; let’s talk.”
    • Potential Problems with Brands
      • They don’t necessarily have your long term goals in mind
      • They will almost always ask for more/extra from you
      • Woodstock ‘99 (they are still companies trying to make money)
    • Woodstock ‘99
    • OK GO! - ‘This Too Shall Pass’
    • MCA Records Slide
    • QUESTIONS: So is there any space left for arguments about integrity or are we seeing the last days of the sellout?
      • Who is going to pay for your album, tour, and promo?
      • Who is going to put a roof over your head?
      • How is working with a brand any different than working with a label?
      • Stay true to your mission
      • Create GOOD CONTENT
      • Leave room in your mission to work with brands if you find it difficult to make a living through labels
      • Jesse Rogg
      • [email_address]
      • www.samsparro.com