1. Introduction and Solution
Overview 2012
© 2012 Cameron Digital Solutions
Confidential and Proprietary
Information

2. Outline
• About Us
• Our Solutions
• Our Clients
• Contact Us
1
© 2012 Cameron Digital Solutions
Confidential and Proprietary
Information

3. “Listening is an active process that shapes the overall success”
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© 2012 Cameron Digital Solutions
Confidential and Proprietary
Information

4. About Us—Company Facts
Cameron Digital Solutions (CDS) is a strategic consulting firm dedicated to
helping small and medium size businesses reach new customers and maximize
the overall value of the digital channel.
CDS Facts
• Established in 2009
• Privately held, profitable every quarter since Boston, MA
inception Chicago, IL
• Average of 15 years of experience per employee 3
• Solution focused and vendor agnostic
• Deep and strong partner network for delivering
end-to-end solutions
• 100% client reference-ability
• Headquartered in Chicago , IL with a satellite
office in Boston, MA
© 2012 Cameron Digital Solutions
Confidential and Proprietary
Information

5. About Us — The New Age
The digital channel has evolved and the traditional website is not enough.
Consumers are assessing and processing information using a variety of tools.
• 33% - of B2B companies us blogs
• 57% - of B2B actively use LinkedIn
• 23% - of retailer feature deals on Twitter
• 50% - of US population use Social Media
• 35% - use Siri to compare prices online
• 69% - have used mobile data
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• 63% - made purchases with their smartphones
• 77% - use Tablets to shop online
• 88% - B2B Marketers use email to promote
their brand online
• 60% - B2B Marketers say greatest challenge is generating
more leads
© 2012 Cameron Digital Solutions
Confidential and Proprietary
Information

6. About Us — Proven Methodology
At Cameron Digital Solutions, our goal is to create a channel that provides
tangible results to your bottom line. We will help you understand your audience,
evaluate your goals, and measure your success.
Understand
1. Understand what kind of relationship you are
trying to achieve
Evaluate
2. Evaluation of your existing digital marketing 5
objectives and goals in addition to helping you
further refine them for your plan
Measure
3. Develop a measurement strategy and create key
performance indicators to measure the proposed
marketing initiatives
© 2012 Cameron Digital Solutions
Confidential and Proprietary
Information

7. About Us — Project Roles
The Cameron Digital Solutions (CDS) team is small and nimble in nature. Most of
our client engagements include a combination of the following roles:
Team Role Responsibility
Responsible for overall success of the project, including
Engagement Manager/Digital Strategist coordination with project sponsor. Has extensive
digital/business strategy and subject matter expertise.
Develops the initial design concepts and detailed designs
required to implement the site according to brand and
Sr. Visual Designer strategy inputs. Ensures that designs are easily maintainable
in the long term. 6
Develops the strategic technology direction for the initiative
Sr. Technical Lead required to execute the roadmap, including architecture,
integration, and technology requirements.
Identifies client competition and then analyzes their web
properties. Works with CDS team to create relevant title tags,
SEO Manager meta tags, and keywords to ensure site(s) is SEO friendly.
© 2012 Cameron Digital Solutions
Confidential and Proprietary
Information

8. Our Solutions—Overview
At the core of our solutions are the key business drivers we are looking to achieve.
We then develop an integrated, end-to-end solution through our four practice
areas: (i.) Digital Strategy, (ii.) Social Media, (iii.) User Experience (UX) and
Design, and (iv.) Technology Implementation.
DIGITAL STRATEGY SOCIAL MEDIA
• Digital Roadmaps • Social Media Marketing
Digital Social
• Digital Markting Plans Strategy Media • Social Media Monitoring
• Measurement and Analytics • Social Media ROI Analysis
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Business
Drivers
UX &
Technology TECHNOLOGY
UX & DESIGN Design
• Site Structure and Usability • Web Content Management (WCM)
• Creative Development • eCommerce Integration
• Visual Design • Mobile Integration
© 2012 Cameron Digital Solutions
Confidential and Proprietary
Information

9. We Keep Good Company
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© 2012 Cameron Digital Solutions
Confidential and Proprietary
Information

10. Let us help you navigate through the
digital channel

11. Rich McCombs
Practice Director
312 545 3243
rich.mccombs@cameronvp.com
Chicago | Boston
© 2012 Cameron Digital Solutions
Confidential and Proprietary
Information