Case Study: Developing Content No Matter What the Resources
If the website is the center of the marketing universe, content is the cement that holds that foundation together, according to Eric Webb, Senior Director of Communications & Brand, McGladrey, a global assurance, tax and consulting firm with revenues of $1.4 billion and 7000 employees. This case study covers how McGladrey completely revamped its content marketing and website design, streamlining content production in the process. The company increased Web traffic, boosted its content production, and provided better measurement against lead generation efforts, creating direct attribution of hundreds of thousands of dollars and showing influence of impacting millions more in opportunities.
Presented by: Eric Webb, Sr. Director, Go To Market Services, McGladrey LLP