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Excerpt from www.smartcompany.com.au
To watch the full presentation please visit: http://www.smartcompany.com.au/052687-smartcompany-webinar-how-to-run-an-awesome-online-competition.html?utm_source=SmartCompany&utm_campaign=0660ca91c1-SmartCompany_Webinar_The_Future_of_Business&utm_medium=email
Online competitions continue to be a key tool in helping grow social media reach, brand awareness and interaction with your customers.
But getting them right isn’t easy and recently we’ve seen high-profile companies such as Bendon, Nissan, Bing Lee and Lorna Jane fall foul of competition ethics. Some of these companies have been hit with legal action, while others have been banned from Facebook.
In this webinar, online competition experts Bob Watts and Cameron Rambert from The Studio Dreams will discuss how to launch and manage a great online competition.
The webinar will look at:
The new landscape for promotional competitions and contests
How to use competitions as a strategic value creator
Common pitfalls and legal considerations when running an online competition
How to maximise lead generation
Five expert tips to derive extra value from your online competitions