How to run an awesome online competition - Webinar Slides

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Excerpt from www.smartcompany.com.au

To watch the full presentation please visit: http://www.smartcompany.com.au/052687-smartcompany-webinar-how-to-run-an-awesome-online-competition.html?utm_source=SmartCompany&utm_campaign=0660ca91c1-SmartCompany_Webinar_The_Future_of_Business&utm_medium=email

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Online competitions continue to be a key tool in helping grow social media reach, brand awareness and interaction with your customers.

But getting them right isn’t easy and recently we’ve seen high-profile companies such as Bendon, Nissan, Bing Lee and Lorna Jane fall foul of competition ethics. Some of these companies have been hit with legal action, while others have been banned from Facebook.

In this webinar, online competition experts Bob Watts and Cameron Rambert from The Studio Dreams will discuss how to launch and manage a great online competition.

The webinar will look at:

The new landscape for promotional competitions and contests
How to use competitions as a strategic value creator
Common pitfalls and legal considerations when running an online competition
How to maximise lead generation
Five expert tips to derive extra value from your online competitions

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How to run an awesome online competition - Webinar Slides

  1. 1. How to run an awesome online competition Presented by Cam Rambert and Bob Watts of
  2. 2. Who are we?How to run an awesome online competition
  3. 3. Who are we?The Studio DreamsHow to run an awesome online competition
  4. 4. Who are we?The Studio DreamsWe help run amazing online competitionsHow to run an awesome online competition
  5. 5. Brands we’ve worked withHow to run an awesome online competition
  6. 6. Brands we’ve worked withHow to run an awesome online competition
  7. 7. What we’ll be covering todayHow to run an awesome online competition
  8. 8. What we’ll be covering todayWhy online competitions?How to run an awesome online competition
  9. 9. What we’ll be covering todayWhy online competitions?Types of competitions and online landscapesHow to run an awesome online competition
  10. 10. What we’ll be covering todayWhy online competitions?Types of competitions and online landscapeProcessesHow to run an awesome online competition
  11. 11. What we’ll be covering todayWhy online competitions?Types of competitions and online landscapeProcessesCommon mistakesHow to run an awesome online competition
  12. 12. What we’ll be covering todayWhy online competitions?Types of competitions and online landscapeProcessesCommon mistakesLegal considerationsHow to run an awesome online competition
  13. 13. What we’ll be covering todayWhy online competitions?Types of competitions and online landscapeProcessesCommon mistakesLegal considerations5 expert tips + Case studyHow to run an awesome online competition
  14. 14. Why should you run an online competition?How to run an awesome online competition
  15. 15. Why should you run an online competition?Old strategy, new tacticsHow to run an awesome online competition
  16. 16. How to run an awesome online competition
  17. 17. Why should you run an online competition?Old strategy, new tacticsTypically used as part of a wider IMC campaignHow to run an awesome online competition
  18. 18. Why should you run an online competition?Old strategy, new tacticsTypically used as part of a wider IMC campaignMost common reasonsHow to run an awesome online competition
  19. 19. Why should you run an online competition?Old strategy, new tacticsTypically used as part of a wider IMC campaignMost common reasons List buildingHow to run an awesome online competition
  20. 20. Why should you run an online competition?Old strategy, new tacticsTypically used as part of a wider IMC campaignMost common reasons List building Brand AwarenessHow to run an awesome online competition
  21. 21. Why should you run an online competition?Old strategy, new tacticsTypically used as part of a wider IMC campaignMost common reasons List building Brand AwarenessOther reasonsHow to run an awesome online competition
  22. 22. Why should you run an online competition?Old strategy, new tacticsTypically used as part of a wider IMC campaignMost common reasons List building Brand AwarenessOther reasons Brand engagement / loyaltyHow to run an awesome online competition
  23. 23. Why should you run an online competition?Old strategy, new tacticsTypically used as part of a wider IMC campaignMost common reasons List building Brand AwarenessOther reasons Brand engagement / loyalty IdeationHow to run an awesome online competition
  24. 24. Why should you run an online competition?Old strategy, new tacticsTypically used as part of a wider IMC campaignMost common reasons List building Brand AwarenessOther reasons Brand engagement / loyalty Ideation Market research (qualitative / quantitative)How to run an awesome online competition
  25. 25. How to run an awesome online competition
  26. 26. How to run an awesome online competition
  27. 27. Easy A case studyHow to run an awesome online competition
  28. 28. Easy A case studyGoalHow to run an awesome online competition
  29. 29. Easy A case studyGoal Create brand awareness of DVD launch to increase salesHow to run an awesome online competition
  30. 30. Easy A case studyGoal Create brand awareness of DVD launch to increase salesSolutionHow to run an awesome online competition
  31. 31. Easy A case studyGoal Create brand awareness of DVD launch to increase salesSolution Highly engaging promotion using light hearted humour relevant to the movieHow to run an awesome online competition
  32. 32. Easy A case studyGoal Create brand awareness of DVD launch to increase salesSolution Highly engaging promotion using light hearted humour relevant to the movie Entrants were required to create a rumour about themselves and share it with their friendsHow to run an awesome online competition
  33. 33. Easy A case studyGoal Create brand awareness of DVD launch to increase salesSolution Highly engaging promotion using light hearted humour relevant to the movie Entrants were required to create a rumour about themselves and share it with their friendsResult: ViralHow to run an awesome online competition
  34. 34. Easy A case studyGoal Create brand awareness of DVD launch to increase salesSolution Highly engaging promotion using light hearted humour relevant to the movie Entrants were required to create a rumour about themselves and share it with their friendsResult: ViralWhy?How to run an awesome online competition
  35. 35. Easy A case studyHow to run an awesome online competition
  36. 36. Easy A case studyHow to run an awesome online competition
  37. 37. Types of online competitionsHow to run an awesome online competition
  38. 38. Types of online competitionsGames of skill vs games of chanceHow to run an awesome online competition
  39. 39. Types of online competitionsGames of skill vs games of chanceGames of skill include: Words or less Photo / video submission EssayHow to run an awesome online competition
  40. 40. Types of online competitionsGames of skill vs games of chanceGames of skill include: Words or less Photo / video submission EssayGames of chance include: Sweepstakes Instant win Incentivised sharingHow to run an awesome online competition
  41. 41. Types of online competitionsGames of skill vs games of chanceGames of skill include: Words or less Photo / video submission EssayGames of chance include: Sweepstakes Instant win Incentivised sharingCustomHow to run an awesome online competition
  42. 42. How to run an awesome online competition
  43. 43. How to run an awesome online competition
  44. 44. The online competition landscapeHow to run an awesome online competition
  45. 45. The online competition landscapeWebHow to run an awesome online competition
  46. 46. The online competition landscapeWebSocial MediaHow to run an awesome online competition
  47. 47. The online competition landscapeWebSocial MediaMobileHow to run an awesome online competition
  48. 48. Marketing channels Points of entry Desktop / Laptop In store / On-site Promotional Competition Landscape Microsite Tablet SmartphoneHow to run an awesome online competition
  49. 49. How to run an awesome online competition
  50. 50. How to run an awesome online competition
  51. 51. How to run an awesome online competition
  52. 52. Ways to design and launch an online compHow to run an awesome online competition
  53. 53. Ways to design and launch an online compBuild in houseHow to run an awesome online competition
  54. 54. Ways to design and launch an online compBuild in houseOutsourceHow to run an awesome online competition
  55. 55. Ways to design and launch an online compBuild in houseOutsourceUse an online competitions platformHow to run an awesome online competition
  56. 56. How to run an awesome online competition
  57. 57. Common mistakes to running an effectiveonline competitionHow to run an awesome online competition
  58. 58. Common mistakes to running an effectiveonline competitionLack of strategic focusHow to run an awesome online competition
  59. 59. Common mistakes to running an effectiveonline competitionLack of strategic focusComplex instructions / too many stepsHow to run an awesome online competition
  60. 60. Common mistakes to running an effectiveonline competitionLack of strategic focusComplex instructions / too many stepsAsking the entrant to enter too many fields – don’t be greedyHow to run an awesome online competition
  61. 61. Common mistakes to running an effectiveonline competitionLack of strategic focusComplex instructions / too many stepsAsking the entrant to enter too many fields – don’t be greedyNo contingency plan for handling cheatersHow to run an awesome online competition
  62. 62. Common mistakes to running an effectiveonline competitionLack of strategic focusComplex instructions / too many stepsAsking the entrant to enter too many fields – don’t be greedyNo contingency plan for handling cheatersEase of entry vs engagement imbalanceHow to run an awesome online competition
  63. 63. Common mistakes to running an effectiveonline competitionLack of strategic focusComplex instructions / too many stepsAsking the entrant to enter too many fields – don’t be greedyNo contingency plan for handling cheatersEase of entry vs engagement imbalancePoor choice of prizeHow to run an awesome online competition
  64. 64. Common mistakes to running an effectiveonline competitionLack of strategic focusComplex instructions / too many stepsAsking the entrant to enter too many fields – don’t be greedyNo contingency plan for handling cheatersEase of entry vs engagement imbalancePoor choice of prizeIgnoring regulations and standard ethicsHow to run an awesome online competition
  65. 65. Main rules to be aware ofHow to run an awesome online competition
  66. 66. Main rules to be aware ofAustralian Laws on:How to run an awesome online competition
  67. 67. Main rules to be aware ofAustralian Laws on: Terms and conditions of entryHow to run an awesome online competition
  68. 68. Main rules to be aware ofAustralian Laws on: Terms and conditions of entry Specific platform regulations (i.e Facebook)How to run an awesome online competition
  69. 69. Main rules to be aware ofAustralian Laws on: Terms and conditions of entry Specific platform regulations (i.e Facebook) PermitsHow to run an awesome online competition
  70. 70. WANT TO RUN A PROMOTION IN AUSTRALIA? ACT NSW NT QLD SA TAS VIC WA Is the promotion Does any chance Does any chance Does any chance Does any chance exempt? affect the winner? affect the winner? affect the winner? affect the winner? OK! OK! OK! Yes No Yes No Yes No Yes No Yes No Does any Is the prize Is the prize Is the prize chance worth more worth more worth more OK! Permits OK! OK! OK! OK! affect the than than than winner? $5000? $5000? $5000? Yes No Yes No Yes No Yes No Do you have Instant Permits OK! permits OK! Permits win Permits OK! from prizes? another state? Yes No Yes No Permits OK! OK! Permits Disclaimer: This chart should be used as a guide only. Please consult a lawyer before launchingHow to run an awesome online competition
  71. 71. 5 tips when running an online compHow to run an awesome online competition
  72. 72. 5 tips when running an online comp1. Focus. Focus. FocusHow to run an awesome online competition
  73. 73. 5 tips when running an online comp1. Focus. Focus. Focus2. Go in with a planHow to run an awesome online competition
  74. 74. 5 tips when running an online comp1. Focus. Focus. Focus2. Go in with a plan3. Monitor and measure EVERYTHINGHow to run an awesome online competition
  75. 75. 5 tips when running an online comp1. Focus. Focus. Focus2. Go in with a plan3. Monitor and measure EVERYTHING4. Limit barriers to entryHow to run an awesome online competition
  76. 76. 5 tips when running an online comp1. Focus. Focus. Focus2. Go in with a plan3. Monitor and measure EVERYTHING4. Limit barriers to entry5. Promote on competition sitesHow to run an awesome online competition
  77. 77. Damsel Vintage case studyHow to run an awesome online competition
  78. 78. Damsel Vintage case study120 leads in 4 weeksHow to run an awesome online competition
  79. 79. Damsel Vintage case study120 leads in 4 weeksLess than $100 spentHow to run an awesome online competition
  80. 80. Damsel Vintage case study120 leads in 4 weeksLess than $100 spent Facebook like gateHow to run an awesome online competition
  81. 81. Damsel Vintage case study120 leads in 4 weeksLess than $100 spent Facebook like gate Post to wallHow to run an awesome online competition
  82. 82. Damsel Vintage case study120 leads in 4 weeksLess than $100 spent Facebook like gate Post to wall Words or lessHow to run an awesome online competition
  83. 83. Damsel Vintage case study120 leads in 4 weeksLess than $100 spent Facebook like gate Post to wall Words or less Call to action to their websiteHow to run an awesome online competition
  84. 84. Damsel Vintage case study120 leads in 4 weeksLess than $100 spent Facebook like gate Post to wall Words or less Call to action to their websiteSo successful they decided to extend their competitionHow to run an awesome online competition
  85. 85. Damsel Vintage case study120 leads in 4 weeksLess than $100 spent Facebook like gate Post to wall Words or less Call to action to their websiteSo successful they decided to extend their competitionEntries gave them an insight into what their audience wantsto wear during SummerHow to run an awesome online competition
  86. 86. How to run an awesome online competition
  87. 87. How to run an awesome online competition
  88. 88. How to run an awesome online competition
  89. 89. Thankyou.
  90. 90. Special Offer• Exclusive to webinar attendees for 48 hours• 12 months subscription to ShuttleHQ for $199 (usually $1,188)• 83% offIncludes the ability to generate:• Unlimited competitions with microsites• Measure and monitor your competitions using live analytics• Facebooks application with like-gates• Automatically optimises your competition for smartphones and tablets-www.thestudiodreams.com/feboffer2013How to run an awesome online competition

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