Excerpt from www.smartcompany.com.au To watch the full presentation please visit: http://www.smartcompany.com.au/052687-smartcompany-webinar-how-to-run-an-awesome-online-competition.html?utm_source=SmartCompany&utm_campaign=0660ca91c1-SmartCompany_Webinar_The_Future_of_Business&utm_medium=email --- Online competitions continue to be a key tool in helping grow social media reach, brand awareness and interaction with your customers. But getting them right isn’t easy and recently we’ve seen high-profile companies such as Bendon, Nissan, Bing Lee and Lorna Jane fall foul of competition ethics. Some of these companies have been hit with legal action, while others have been banned from Facebook. In this webinar, online competition experts Bob Watts and Cameron Rambert from The Studio Dreams will discuss how to launch and manage a great online competition. The webinar will look at: The new landscape for promotional competitions and contests How to use competitions as a strategic value creator Common pitfalls and legal considerations when running an online competition How to maximise lead generation Five expert tips to derive extra value from your online competitions

1. How to run an awesome
online competition
Presented by
Cam Rambert and Bob Watts of

2. Who are we?
How to run an awesome online competition

3. Who are we?
The Studio Dreams
How to run an awesome online competition

4. Who are we?
The Studio Dreams
We help run amazing online competitions
How to run an awesome online competition

5. Brands we’ve worked with
How to run an awesome online competition

6. Brands we’ve worked with
How to run an awesome online competition

7. What we’ll be covering today
How to run an awesome online competition

8. What we’ll be covering today
Why online competitions?
How to run an awesome online competition

9. What we’ll be covering today
Why online competitions?
Types of competitions and online landscapes
How to run an awesome online competition

10. What we’ll be covering today
Why online competitions?
Types of competitions and online landscape
Processes
How to run an awesome online competition

11. What we’ll be covering today
Why online competitions?
Types of competitions and online landscape
Processes
Common mistakes
How to run an awesome online competition

12. What we’ll be covering today
Why online competitions?
Types of competitions and online landscape
Processes
Common mistakes
Legal considerations
How to run an awesome online competition

13. What we’ll be covering today
Why online competitions?
Types of competitions and online landscape
Processes
Common mistakes
Legal considerations
5 expert tips + Case study
How to run an awesome online competition

14. Why should you run an online competition?
How to run an awesome online competition

15. Why should you run an online competition?
Old strategy, new tactics
How to run an awesome online competition

16. How to run an awesome online competition

17. Why should you run an online competition?
Old strategy, new tactics
Typically used as part of a wider IMC campaign
How to run an awesome online competition

18. Why should you run an online competition?
Old strategy, new tactics
Typically used as part of a wider IMC campaign
Most common reasons
How to run an awesome online competition

19. Why should you run an online competition?
Old strategy, new tactics
Typically used as part of a wider IMC campaign
Most common reasons
List building
How to run an awesome online competition

20. Why should you run an online competition?
Old strategy, new tactics
Typically used as part of a wider IMC campaign
Most common reasons
List building
Brand Awareness
How to run an awesome online competition

21. Why should you run an online competition?
Old strategy, new tactics
Typically used as part of a wider IMC campaign
Most common reasons
List building
Brand Awareness
Other reasons
How to run an awesome online competition

22. Why should you run an online competition?
Old strategy, new tactics
Typically used as part of a wider IMC campaign
Most common reasons
List building
Brand Awareness
Other reasons
Brand engagement / loyalty
How to run an awesome online competition

23. Why should you run an online competition?
Old strategy, new tactics
Typically used as part of a wider IMC campaign
Most common reasons
List building
Brand Awareness
Other reasons
Brand engagement / loyalty
Ideation
How to run an awesome online competition

24. Why should you run an online competition?
Old strategy, new tactics
Typically used as part of a wider IMC campaign
Most common reasons
List building
Brand Awareness
Other reasons
Brand engagement / loyalty
Ideation
Market research (qualitative / quantitative)
How to run an awesome online competition

25. How to run an awesome online competition

26. How to run an awesome online competition

27. Easy A case study
How to run an awesome online competition

28. Easy A case study
Goal
How to run an awesome online competition

29. Easy A case study
Goal
Create brand awareness of DVD launch to increase sales
How to run an awesome online competition

30. Easy A case study
Goal
Create brand awareness of DVD launch to increase sales
Solution
How to run an awesome online competition

31. Easy A case study
Goal
Create brand awareness of DVD launch to increase sales
Solution
Highly engaging promotion using light hearted humour relevant to
the movie
How to run an awesome online competition

32. Easy A case study
Goal
Create brand awareness of DVD launch to increase sales
Solution
Highly engaging promotion using light hearted humour relevant to
the movie
Entrants were required to create a rumour about themselves and
share it with their friends
How to run an awesome online competition

33. Easy A case study
Goal
Create brand awareness of DVD launch to increase sales
Solution
Highly engaging promotion using light hearted humour relevant to
the movie
Entrants were required to create a rumour about themselves and
share it with their friends
Result: Viral
How to run an awesome online competition

34. Easy A case study
Goal
Create brand awareness of DVD launch to increase sales
Solution
Highly engaging promotion using light hearted humour relevant to
the movie
Entrants were required to create a rumour about themselves and
share it with their friends
Result: Viral
Why?
How to run an awesome online competition

35. Easy A case study
How to run an awesome online competition

36. Easy A case study
How to run an awesome online competition

37. Types of online competitions
How to run an awesome online competition

38. Types of online competitions
Games of skill vs games of chance
How to run an awesome online competition

39. Types of online competitions
Games of skill vs games of chance
Games of skill include:
Words or less
Photo / video submission
Essay
How to run an awesome online competition

40. Types of online competitions
Games of skill vs games of chance
Games of skill include:
Words or less
Photo / video submission
Essay
Games of chance include:
Sweepstakes
Instant win
Incentivised sharing
How to run an awesome online competition

41. Types of online competitions
Games of skill vs games of chance
Games of skill include:
Words or less
Photo / video submission
Essay
Games of chance include:
Sweepstakes
Instant win
Incentivised sharing
Custom
How to run an awesome online competition

42. How to run an awesome online competition

43. How to run an awesome online competition

44. The online competition landscape
How to run an awesome online competition

45. The online competition landscape
Web
How to run an awesome online competition

46. The online competition landscape
Web
Social Media
How to run an awesome online competition

47. The online competition landscape
Web
Social Media
Mobile
How to run an awesome online competition

48. Marketing channels
Points of entry
Desktop / Laptop In store / On-site
Promotional
Competition
Landscape
Microsite
Tablet Smartphone
How to run an awesome online competition

49. How to run an awesome online competition

50. How to run an awesome online competition

51. How to run an awesome online competition

52. Ways to design and launch an online comp
How to run an awesome online competition

53. Ways to design and launch an online comp
Build in house
How to run an awesome online competition

54. Ways to design and launch an online comp
Build in house
Outsource
How to run an awesome online competition

55. Ways to design and launch an online comp
Build in house
Outsource
Use an online competitions platform
How to run an awesome online competition

56. How to run an awesome online competition

57. Common mistakes to running an effective
online competition
How to run an awesome online competition

58. Common mistakes to running an effective
online competition
Lack of strategic focus
How to run an awesome online competition

59. Common mistakes to running an effective
online competition
Lack of strategic focus
Complex instructions / too many steps
How to run an awesome online competition

60. Common mistakes to running an effective
online competition
Lack of strategic focus
Complex instructions / too many steps
Asking the entrant to enter too many fields – don’t be greedy
How to run an awesome online competition

61. Common mistakes to running an effective
online competition
Lack of strategic focus
Complex instructions / too many steps
Asking the entrant to enter too many fields – don’t be greedy
No contingency plan for handling cheaters
How to run an awesome online competition

62. Common mistakes to running an effective
online competition
Lack of strategic focus
Complex instructions / too many steps
Asking the entrant to enter too many fields – don’t be greedy
No contingency plan for handling cheaters
Ease of entry vs engagement imbalance
How to run an awesome online competition

63. Common mistakes to running an effective
online competition
Lack of strategic focus
Complex instructions / too many steps
Asking the entrant to enter too many fields – don’t be greedy
No contingency plan for handling cheaters
Ease of entry vs engagement imbalance
Poor choice of prize
How to run an awesome online competition

64. Common mistakes to running an effective
online competition
Lack of strategic focus
Complex instructions / too many steps
Asking the entrant to enter too many fields – don’t be greedy
No contingency plan for handling cheaters
Ease of entry vs engagement imbalance
Poor choice of prize
Ignoring regulations and standard ethics
How to run an awesome online competition

65. Main rules to be aware of
How to run an awesome online competition

66. Main rules to be aware of
Australian Laws on:
How to run an awesome online competition

67. Main rules to be aware of
Australian Laws on:
Terms and conditions of entry
How to run an awesome online competition

68. Main rules to be aware of
Australian Laws on:
Terms and conditions of entry
Specific platform regulations (i.e Facebook)
How to run an awesome online competition

69. Main rules to be aware of
Australian Laws on:
Terms and conditions of entry
Specific platform regulations (i.e Facebook)
Permits
How to run an awesome online competition

70. WANT TO RUN A PROMOTION IN AUSTRALIA?
ACT NSW NT QLD SA TAS VIC WA
Is the promotion Does any chance Does any chance Does any chance Does any chance
exempt? affect the winner? affect the winner? affect the winner? affect the winner?
OK! OK! OK!
Yes No Yes No Yes No Yes No Yes No
Does any Is the prize Is the prize Is the prize
chance worth more worth more worth more
OK! Permits OK! OK! OK! OK!
affect the than than than
winner? $5000? $5000? $5000?
Yes No Yes No Yes No Yes No
Do you
have Instant
Permits OK! permits OK! Permits
win Permits OK!
from prizes?
another
state?
Yes No
Yes No
Permits OK!
OK! Permits
Disclaimer: This chart should be used
as a guide only. Please consult a lawyer
before launching
How to run an awesome online competition

71. 5 tips when running an online comp
How to run an awesome online competition

72. 5 tips when running an online comp
1. Focus. Focus. Focus
How to run an awesome online competition

73. 5 tips when running an online comp
1. Focus. Focus. Focus
2. Go in with a plan
How to run an awesome online competition

74. 5 tips when running an online comp
1. Focus. Focus. Focus
2. Go in with a plan
3. Monitor and measure EVERYTHING
How to run an awesome online competition

75. 5 tips when running an online comp
1. Focus. Focus. Focus
2. Go in with a plan
3. Monitor and measure EVERYTHING
4. Limit barriers to entry
How to run an awesome online competition

76. 5 tips when running an online comp
1. Focus. Focus. Focus
2. Go in with a plan
3. Monitor and measure EVERYTHING
4. Limit barriers to entry
5. Promote on competition sites
How to run an awesome online competition

77. Damsel Vintage case study
How to run an awesome online competition

78. Damsel Vintage case study
120 leads in 4 weeks
How to run an awesome online competition

79. Damsel Vintage case study
120 leads in 4 weeks
Less than $100 spent
How to run an awesome online competition

80. Damsel Vintage case study
120 leads in 4 weeks
Less than $100 spent
Facebook like gate
How to run an awesome online competition

81. Damsel Vintage case study
120 leads in 4 weeks
Less than $100 spent
Facebook like gate
Post to wall
How to run an awesome online competition

82. Damsel Vintage case study
120 leads in 4 weeks
Less than $100 spent
Facebook like gate
Post to wall
Words or less
How to run an awesome online competition

83. Damsel Vintage case study
120 leads in 4 weeks
Less than $100 spent
Facebook like gate
Post to wall
Words or less
Call to action to their website
How to run an awesome online competition

84. Damsel Vintage case study
120 leads in 4 weeks
Less than $100 spent
Facebook like gate
Post to wall
Words or less
Call to action to their website
So successful they decided to extend their competition
How to run an awesome online competition

85. Damsel Vintage case study
120 leads in 4 weeks
Less than $100 spent
Facebook like gate
Post to wall
Words or less
Call to action to their website
So successful they decided to extend their competition
Entries gave them an insight into what their audience wants
to wear during Summer
How to run an awesome online competition

86. How to run an awesome online competition

87. How to run an awesome online competition

88. How to run an awesome online competition

89. Thankyou.

90. Special Offer
• Exclusive to webinar attendees for 48 hours
• 12 months subscription to ShuttleHQ for $199 (usually $1,188)
• 83% off
Includes the ability to generate:
• Unlimited competitions with microsites
• Measure and monitor your competitions using live analytics
• Facebooks application with like-gates
• Automatically optimises your competition for smartphones and tablets
-
www.thestudiodreams.com/feboffer2013
How to run an awesome online competition