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Incentive Prizes: Designing and Measuring for Impact

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Cristin Dorgelo, Assistant Director for Grand Challenges, Office of Science and Technology Policy, Executive Office of the President, PPT, 900 KB, 13 slides, January 2013

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Incentive Prizes: Designing and Measuring for Impact

  1. 1. Incentive Prizes: Designing and Measuring for Impact Cristin Dorgelo Assistant Director for Grand Challenges Office of Science and Technology Policy Executive Office of the President
  2. 2. • Designing for higher impact, broader scope – Portfolio/laddering approach – Similar mechanisms – Legacy planning – Solution sharing • Resources – Assets – Partners – Vendors • Communications – Capturing impact (focus of today!) – Community stewardship 2013 Priorities for Public Sector Prizes
  3. 3. 1. Exemplar (recognition) 2. Point-solution 3. Exposition 4. Participation 5. Network 6. Market stimulation Prize Types from the McKinsey Report
  4. 4. 1. Exemplar (recognition) 2. Point-solution • Apps challenges, often built on “open data” • Algorithm and coding challenges • Design/plan/proposal competitions (intersecting with Exposition & Participation) 3. Exposition • Ideation challenges • “Plan + implementation” challenges (intersecting with Participation) 4. Participation • Identifying and developing promising talent/workforce • Community-focused/behavior change (intersecting with Exposition & Network) 5. Network 6. Market stimulation • Complex technology demonstrations (intersecting with Point-solution) • New markets/industries vs. existing markets (intersecting with Network) Evolving Understanding of Prize Types
  5. 5. 1. Ideation (internal/external; online/offline) 2. Collaborative innovation (without competition) • Hackathons/Codeathons • Idea “Boot Camps” 3. Crowd-sourcing platforms 4. Crowd-funding 5. Open data 6. Grand Challenges Intersection with Other Trends
  6. 6. New Ideas Proof of Concept/ Prototype Technology Development Application Development Commercial Scale-Up Adoption / Market Development Planning Prizes Along the Innovation Chain • Ideation • Exposition • Participation • Point Solution • Apps, Algorithm, & Coding Challenges • Design/Plan/Policy Challenges • Market Stimulation (existing markets) • Participation • Exposition • Network • Market Stimulation (new markets)
  7. 7. Wide Variety of Possible Success Criteria 1. Return on investment (ROI) – Cost-effectiveness of competition – Financial leverage during competition – Follow-on investment post-competition 2. Quantity/quality/viability/diversity of submissions 3. Quantity/diversity of participants 4. Performance improvement compared to current solutions 5. Public awareness – Community engagement beyond “solvers” – Media impressions (traditional/earned media; social media) – Survey results 6. Sponsor/donor/partner satisfaction/engagement 7. Behavior change, adoption, and decay rate
  8. 8. • Target: 2500 gpm at 70% efficiency, 2x today’s standard oil recovery rate • 350+ narrowed down to 10 finalist teams • $1,000,000 First Place Winner Elastec (Illinois) • Achieved 4x today’s standard oil recovery rate in <6 months product development • 4670 gallons per minute at 89.5% efficiency Wendy Schmidt Oil Cleanup X Challenge
  9. 9. Impact of the Oil Cleanup Challenge (1 of 2) 1. Return on investment (ROI) – Cost-effectiveness of competition – What did teams spend to compete? – Tracking industry investments in winning/qualified technology – Tracking job creation and mergers & acquisitions 2. Quantity/quality/viability/diversity of submissions – 10 finalist teams had widely diverse approaches – 7 met 1 of the 2 minimum performance thresholds (rate or efficiency) – 2 of 3 prize purses awarded for meeting thresholds for both recovery rate and efficiency 3. Quantity/diversity of participants – 300+ initial teams>10 finalists>2 winners – 5 domestic finalists; 5 international – 5 known industry players; 5 new to industry
  10. 10. Impact of the Oil Cleanup Challenge (2 of 2) 4. Performance improvement compared to current solutions – 4x improvement over existing solutions – Multiple options optimized for diverse environments 5. Public awareness – Significant media impressions tracked through PR firm – Key stakeholder awareness 6. Sponsor/donor/partner satisfaction/engagement – Donor agreed to support follow-on prize – Sponsor participated in post-prize briefings to Federal agencies
  11. 11. Impact on Prize Design 1. Submission templates 2. Judging protocol 3. Tracking public relations/social media data 4. Post-competition surveys, interviews, and anecdotes – Participants – Followers – Stakeholders 5. Research partners 6. Required reporting from solvers/winners 7. Legacy plan for post-competition tracking
  12. 12. Annual Report to OSTP/Congress 1. Due 12/31 (LAST MONTH!) 2. Need an extension? 3. Reporting on impact…consider all of the above 4. Dealing with and reporting failures & lessons learned
  13. 13. Thank You cdorgelo@ostp.eop.gov

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