This document discusses how social media and online platforms can be used to raise funds, raise awareness, and raise volunteers for social causes. It provides examples of successful online fundraising campaigns like the Ice Bucket Challenge, mobile games that support charitable causes, and how online interactions on social media can help non-profits secure grants and donors. Statistics show that online giving is increasing yearly, with $1.7 billion given online in recent years. While "clicktivism" is sometimes criticized as having little impact, the document argues that it still raises awareness and inspires further offline action, and online platforms allow more people to engage with and support causes.

1. Vicariously Giving Through the Internet
B R A N D O N V U K O V I C H
Flikr

2. S O C I A L M E D I A F O R S O C I A L G O O D :
A L L O W S U S T O R A I S E F U N D S , R A I S E AWA R E N E S S A N D
R A I S E V O L U N T E E R S - I T I S T H E F U T U R E O F A C T I V I S M
W H A T ’ S O N L I N E ? I T O U R F U T U R E
Matrix, Sidneyeve. "Module 04 Social Good." Vimeo. Web. 6 June 2015. Image- Jason Howie

3. M O R E T H A N H A L F O F U S - - 5 2 P E R C E N T - - G O O N L I N E T O
D I S C U S S W H AT ' S O N O U R M I N D S
H O W C A N
W E U S E T H AT
T O O U R
A D VA N TA G E ?
Stern, Caryl. "In Praise of Clicktivism." The Huffington Post. TheHuffingtonPost.com. Web. 4 June 2015.
Image- Jesse Knish

4. The UNICEF TAP Project
1 day of clean water is donated for every fifteen minutes
not spent on your phone
Image- MyDoorSign.com
"UNICEF Tap Project." UNICEF USA. Web. 4 June 2015.
Funds:

5. AWA R E N E S S :
The Ice Bucket Challenge, for example raised $115 million for
Amyotrophic Lateral Sclerosis (ALS) research since July 29, 2014
Image- Global Paranoma"Social Media Provides a New Way." The Wheel. Web. 4 June 2015.

6. From apps that connect first aiders with local emergencies
– digital technology is helping many more people donate their
skills and time to a large amount of volunteering causes.
V O L U N T E E R S :
Image- Halton Police"The Digital Volunteering Code." The Digital Volunteering Code. Web. 4 June 2015.

7. M A K I N G A D I F F E R E N C E
E V E N V I D E O G A M E S A R E
Image- Melanie Holtsman

8. WeTopia is making a difference; by users just playing the game
over 700,000 hot meals have been provided to kids in need
V I D E O G A M E S ?
Image- Melanie Holtsman
"How Social Games Are Changing the World." Forbes. Forbes Magazine. Web. 4 June 2015.

9. Zynga has ran nearly 100 in-game
social good campaigns, which have
spurred 3 million player
contributions and nearly $15
million is contributions from players
O N L I N E G I V I N G
Image- Mike Mozart
"How Social Games Are Changing the World." Forbes.
Forbes Magazine. Web. 4 June 2015.

10. C L I C K T I V I S M
H O W D O W E T H I N K W E D O I T ?
the use of online media to advance causes
often enough seen having little impact
Image- Jesse KnishKielberger, Craig. "A Click Is Not Enough to Have Impact on World." Canoe. Web. 4 June 2015.

11. F U T U R E
“Organizations and activists must learn that it's not
enough to simply launch a hashtag or video meme and
hope it goes viral.”
Images- Xavier J. Peg
-Craig and Marc Kielburger
"#BringBackOurGirls and the Limits of Clicktivism." The Huffington Post. Web. 6 June 2015.

12. H O W E V E R …
“The goal of clicktivism
isn't to solve problems;
it's to bring awareness to
a cause that we otherwise
wouldn't know about.”
- Ritu Sharma
"Stop Pouring Ice on Clicktivism." The Huffington Post. TheHuffingtonPost.com. Web. 6 June 2015. Image- Wonderlane

13. Facebook Likes, Comments, and Shares actually do help
with getting grants and donors, because social media
interactions indicate we are reaching out to the
community and the community supports what we do…
"Why Diminishing the Benefits of Slacktivism Isn't A Great Idea." Danny Brown. 25 Apr. 2013. Web. 6 June 2015.
Image- Thomas Angermann

14. T H O S E W H O C A N N O T O R W O U L D N O T G O
O U T A N D D O T H I N G S I N " T H E R E A L
W O R L D " C A N H AV E S O M E P O W E R O N L I N E .
"How Effective Is Social Media Activism (and "slacktivism") in the World Today? | A Conversation on TED.com." How Effective Is Social Media Activism (and "slacktivism") in the
World Today? | A Conversation on TED.com. Web. 6 June 2015. Image- Steve McFarland

15. E V E N V I D E O A D V O C A C Y Can a YouTube video not have
as much (if not more) impact
on a person’s mindset, voting
habits, and opinions as a
traditional print item?
"In Defense of "Slacktivism"" 1 Sept. 2009. Web. 6 June 2015.
Image- Wonderlane

16. O N L I N E L E A D S T O O F F L I N E
55% of those who are involved with nonprofits on social
media have been inspired to take further action offline.
"12 Must-Know Stats About Social Media, Fundraising, and Cause Awareness." Nonprofit Tech for Good. 22 Apr. 2013. Web. 6 June 2015.
Image-Natesh Ramasamy

17. W H O ?
Nearly half of millennials
follow between one and
five nonprofit
organizations on social
media Image-Gates Foundation
"Charitable Giving Grew 4.9% In 2013 As Online Donations Picked Up." Forbes. Forbes Magazine. Web. 6 June 2015.

18. 4 % I N C R E A S E I N D O N AT I O N
G I V I N G F R O M P R E V I O U S Y E A R
O N L I N E G I V I N G I S O N T H E R I S E A N D O U R F U T U R E
"Charity Navigator - America's Largest Charity Evaluator." Charity Navigator. Web. 6 June 2015. Image- Kathryn Harper

19. $ 1 . 7 B I L L I O N I N Y E A R LY
O N L I N E G I V I N G T O B E E X A C T
H O W M U C H ?
"Charity Navigator - America's Largest Charity Evaluator." Charity Navigator. Web. 6 June 2015. Image- Pictures of Money

20. F U N D S
T H E I N T E R N E T C A N M A K E T H A T D I F F E R E N C E T H R O U G H :
Image - United States Mission Geneva

21. AWA R E N E S S
Image - Alexis Fam

22. A N D V O L U N T E E R S
Image- Anonymous9000

23. S O C I A L M E D I A I S T H E P L AT F O R M
F O R A D I G I TA L LY V I C A R I O U S W O R L D
A L L I N A L L
Image- Kenneth Liu

24. • All images are under a creative commons license and
have been accessed through flikr.com
• All owners of the images have been noted on the
slides and every image has not been altered in any
form
• All information from these slides has been sourced
using MLA format on the page and quote either
directly or re-worded from external sources