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Was Maslow a Lean Marketer?

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The presentation below is my humble attempt to demonstrate that the basic needs of an enterprise is remarkably similar to that as an individual. Your thoughts? …

The presentation below is my humble attempt to demonstrate that the basic needs of an enterprise is remarkably similar to that as an individual. Your thoughts?

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  • 1. Joe Dager – Business901
  • 2. Maslow’s HierarcHy of Needs Self- Actualization Personal Esteem Social Acceptance Security Physical Comfort
  • 3. Introduce The Experience Economy by B. Joseph Pine and James H. Gilmore Wisdom Understanding Knowledge Information Data
  • 4. Maslow = The Experience Economy Wisdom Understanding Knowledge Information Data
  • 5. Experience Economy to Solutions Transformation Experiences Services Goods Commodities
  • 6. Understanding of Solutions Transformation – Wisdom • You charge for the demonstrated outcome customer achieves Experiences – Knowledge • You charge for the time customers spend with you Services – Information • You charge for the activities you execute Goods – Data • You charge for tangible things. Commodities – Noise • You charge for stuff
  • 7. Back to Maslow Self- Actualization Personal Esteem Social Acceptance Security Physical Comfort
  • 8. Authors introduce Psycho-Aesthetics® A philosophy and process of emotionally connecting consumers to brands through design.
  • 9. Maslow’s HierarcHy of Needsin a 7 Step Process Self Actualization Aesthetic Know/Understand Esteem Belonging Safety Physiological
  • 10. Maslow to User Experience Dynamic Creative Intelligent Personal Coherent Natural Essential
  • 11. User Experience to Solutions Empowered Performance Aesthetic Learning Intuitive Meaningful Expressive Unique Consistent Systematic Accurate Functional Dependable Safe
  • 12. Industry Example: Introduce The Toyota Way Fieldbook by Jeffrey Liker and David MeierCo-authors Jeffrey Liker and David Meir, co-authors of The Toyota Way Fieldbook createdthe pyramid of the Supplier PartneringHierarchy of Toyota that consisted of these 7steps:
  • 13. 7 Step Hierarchy of Toyota Supplier PartneringPrinciple of Lean Marketing: Kaizen & Learning Mirror Customer Decision Making Process Joint Improvement Information Sharing Compatible Capabilities Control Systems Interlocking Structures Mutual Understanding
  • 14. Understanding of Supplier Hierarchy Kaizen & Learning • Shared Lessons, PDCA, Cost Reduction Joint Improvement • VA/VE, Supplier Develop, Study Groups Information Sharing • Data Collect, Common Language, Timely Communications Compatible Capabilities • Eng. Excellence, Oper. Excellence, Problem Solving Control Systems • Measures, Feedback, Target Pricing, Cost Mgrmt Interlocking Structures • Alliance, Interdependence, Parallel Sourcing Mutual Understanding • Trust, Respect, Mutual Prosperity, Genchi Genbutsu
  • 15. Creating a marketing perspective Kaizen & Learning Joint Improvement Information Sharing Compatible Capabilities Control Systems Interlocking Structures Mutual Understanding
  • 16. Viewing From maslow ToPartnering with Toyota
  • 17. Start with Customer
  • 18. The Basic Needs of a Customer Have not Changed
  • 19. UnderstandYour Customer Experience Kaizen & Learning Joint Improvement Information Sharing Compatible Capabilities Control Systems Interlocking Structures Mutual Understanding
  • 20. Continuously Improve your marketing PDCA Kaizen & Learning PDCA Joint Improvement PDCA Information Sharing PDCA Compatible Capabilities PDCA Control Systems PDCA Interlocking Structures PDCA Mutual Understanding
  • 21. Bringing a Smile at every step
  • 22. A Future Addition Co-create Co-produce Co-learning Collate Co-operate Connect Community
  • 23. Visit the Business901 Website Podcast with Authors, Industry Practitioners and Leading Thought LeadersOur Mission is to bring Continuous Improvement to Sales and Marketing.