Was Maslow a Lean Marketer?

5,327 views
4,909 views

Published on

The presentation below is my humble attempt to demonstrate that the basic needs of an enterprise is remarkably similar to that as an individual. Your thoughts?

Published in: Business, Technology

Was Maslow a Lean Marketer?

  1. Joe Dager – Business901
  2. Self- Actualization Personal Esteem Social Acceptance Security Physical Comfort Maslow’s HierarcHy of Needs
  3. Wisdom Understanding Knowledge Information Data Introduce The Experience Economy by B. Joseph Pine and James H. Gilmore
  4. Wisdom Understanding Knowledge Information Data Maslow = The Experience Economy
  5. Transformation Experiences Services Goods Commodities Experience Economy to Solutions
  6. • You charge for the demonstrated outcome customer achieves Transformation – Wisdom • You charge for the time customers spend with you Experiences – Knowledge • You charge for the activities you execute Services – Information • You charge for tangible things. Goods – Data • You charge for stuff Commodities – Noise Understanding of Solutions
  7. Self- Actualization Personal Esteem Social Acceptance Security Physical Comfort Back to Maslow
  8. A philosophy and process of emotionally connecting consumers to brands through design. Authors introduce Psycho-Aesthetics®
  9. Self Actualization Aesthetic Know/Understand Esteem Belonging Safety Physiological Maslow’s HierarcHy of Needs in a 7 Step Process
  10. Dynamic Creative Intelligent Personal Coherent Natural Essential Maslow to User Experience
  11. Empowered Performance Aesthetic Learning Intuitive Meaningful Expressive Unique Consistent Systematic Accurate Functional Dependable Safe User Experience to Solutions
  12. Industry Example: Introduce The Toyota Way Fieldbook by Jeffrey Liker and David Meier Co-authors Jeffrey Liker and David Meir, co- authors of The Toyota Way Fieldbook created the pyramid of the Supplier Partnering Hierarchy of Toyota that consisted of these 7 steps:
  13. Kaizen & Learning Joint Improvement Information Sharing Compatible Capabilities Control Systems Interlocking Structures Mutual Understanding 7 Step Hierarchy of Toyota Supplier Partnering Principle of Lean Marketing: Mirror Customer Decision Making Process
  14. • Shared Lessons, PDCA, Cost Reduction Kaizen & Learning • VA/VE, Supplier Develop, Study Groups Joint Improvement • Data Collect, Common Language, Timely Communications Information Sharing • Eng. Excellence, Oper. Excellence, Problem Solving Compatible Capabilities • Measures, Feedback, Target Pricing, Cost Mgrmt Control Systems • Alliance, Interdependence, Parallel Sourcing Interlocking Structures • Trust, Respect, Mutual Prosperity, Genchi Genbutsu Mutual Understanding Understanding of Supplier Hierarchy
  15. Kaizen & Learning Joint Improvement Information Sharing Compatible Capabilities Control Systems Interlocking Structures Mutual Understanding Creating a marketing perspective
  16. Viewing From maslow To Partnering with Toyota
  17. Start with Customer
  18. The Basic Needs of a Customer Have not Changed
  19. Kaizen & Learning Joint Improvement Information Sharing Compatible Capabilities Control Systems Interlocking Structures Mutual Understanding Understand Your Customer Experience
  20. Kaizen & Learning Joint Improvement Information Sharing Compatible Capabilities Control Systems Interlocking Structures Mutual Understanding PDCA PDCA PDCA PDCA PDCA PDCA PDCA Continuously Improve your marketing
  21. Bringing a Smile at every step
  22. Co-create Co-produce Co-learning Collate Co-operate Connect Community A Future Addition
  23. Visit the Business901 Website Podcast with Authors, Industry Practitioners and Leading Thought Leaders Our Mission is to bring Continuous Improvement to Sales and Marketing.

×