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1. Tomislav Buljubašić
7innovation.net
Finding the Right Idea

3. There is no word for CREATIVITY in tibetan language.
The closest translation is “NATURAL”.

4. The trigger for creative spark

5. Laziness

6. “If you copy from one it’s plagiarism; if you copy from two it’s research.” Wilson Mizner - screenwiter
(Combination is the essence of creativity)
Need

7. We take zippers for granted...
The product wasn’t originally conceived for convenience - engineer Scott Peters watched his uncle develop myotonic dystrophy and had big problems with buttons.
Magzip
“I think I could come up with a better zipper than what the rest of the world has used for 100 years,” Scott Peters
Everything, everything could be better, (made better)...
Need

8. Frustration

9. It wasn’t created in Detroit but rather on farms...
Frustration
User generated design

10. “Dar maštanja, značio mi je više, nego moj talent upijanja pozitivnog znanja.”
Albert Einstein

11. Find the right idea
Business
Ljudi
Tehnologija

12. Examples of “Conjoint” innovation: Apple: Steve Jobs & Steve Wozniak Google: Larry Page & Sergey Brin Facebook: Mark Zuckerberg & Eduardo Saverin Microsoft: Bill Gates & Paul Allen Netflix: Marc Randolph & Reed Hastings Intel: Robert Noyce & Gordon Moore Marks and Spencer*: Michael Marks & Thomas Spencer Skype: Niklas Zennström & Janus Friis Sony: Masaru Ibuka & Akio Morita Formula One: Bernie Ecclestone & Max Mosley Rolls Royce: Henry Royce & Charles Rolls Elektrifikacija: George Westinghouse & Nikola Tesla Parni stroj: James Watt & Matthew Boulton
Re-connecting Creativity,
Innovation & Entrepreneurship
Source: Joe Tidd / ISPIM Magazine Oct.2013.

13. 51st product Technology-driven idea

14. Croatia is on place 14 of FIFA ranking, can this(or other) countries be so good at other fields too? In Croatia 5-yeard-olds are on football training, can they train/develop other skills in similar way?

15. First 100 days of an idea as movie project.

16. Example: Irish incubator

18. NCI
•90% companies don’t work what they had in plan on day #1!
•Local market is too small, so all companies work on international market.

19. www.7innovation.net