The Philippines is known as a destination for creative process outsourcing, with 10% of the global market. The i-CreativePhil aims to

1. i-CreativePhil:
For Global Competitiveness in the ICT-Enabled
Creative Industries
[Beta version—for vetting with stakeholders]
Alejandro P. Melchor III
Deputy Executive Director
Information & Communications Technology Office
Department of Science & Technology

2. The Philippines is a global success in Information Technology-Business
Process Outsourcing (IT-BPO), including Creative Process Outsourcing.
The i-CreativePhil Program aims to:
• Boost the Philippines to a top-3 offshore destination for Creative Process
Outsourcing, and increase our share of the global market from the present
10% to 15-18% by 2016.
• Create a name for the Philippines globally as a producer of high quality
creative content.
• Strengthen our domestic creative industries, especially through collaboration
and cooperation, building a top tier Digital Ecosystem, and by applying cutting
edge learning systems and transformative technology tools to the education of
our creative talents.
This program is still in Beta stage, and this brief is intended for vetting with our
stakeholders in the creative sector, other partners in government, and experts.

3. Creative industries become
a leading national sector in
a knowledge economy.
Creative industries are a major economic
factor. In Germany, creative industries
contributed > 60B Euro in 2008,
surpassing the vaunted automobile
industry. Germany’s 1 million creatives
outnumbered its auto workers.
Source: Cultural and Creative Industries. Deutsche Bank Research

5. Vital Statistics for Phil. Creative Industries
 Global Demand: US$592 Billion (2009)*
 Economic Value: US$7.9 Billion (2009)*
 1.3% Share of global demand
 Contribution to GDP: 4.9% (2009)*
 Employment: 1 million**
 Number of Establishments: 6,666**
 Avg. Annual Growth Rate (2002-2009): 1,460%*
* A Primer on Creative Industries and Digital Content Products and Services, Cesar Tolentino, 2010
** Mapping the Creative Industries, Ed Morato, 2008

6. Lessons Learned from Other
Countries' Creative Industries
• A need to improve collaboration and cooperation among
sectors of the creative industries.
 Include entertainment and pop culture, and not just
heritage and traditional culture
 By focusing on entertainment and pop culture as the key
output, creative industries become more attractive and
popular to the consuming public
 Thus, driving up demand for locally-produced
creative products and services
 Ensure there is sufficient protection of IP, to encourage
more vibrant cooperation and collaboration (such as in co-
productions and joint ventures)
 Emphasize building the Digital Ecosystem

7. Collaboration and cooperation in entertainment & pop culture:
ICTO will partner with PSIA, ACPI, GDAP, TV5, Microsoft, Intel,
Google, Cong. Tinga, other Creative Stakeholders for KLIK

8. Key Policy Areas:
 Public Health;
 Patent Reform;
 Universities and RDIs;
 Biodiversity and Genetic
Resources;
 IKSPs, Folklore and Gis;
 SMEs;
 Copyright and Other Creative
Industries; and,
 Institutional Capacity-Building and
IP Enforcement

9. We are building the Digital Ecosystem, the fertile environment
which enables our shared vision to become a reality
Transparent, effective, accountable governance
IT-BPO Hypergrowth
Booming tourism industry
Global Knowledge Professionals
World renowned ICT-
enabled creative industries
Successful Filipino technopreneurs
Countryside development through ICT & BPO
Global competitiveness Poverty reduction

10. i-TalentPhil will have multiple Creative components…
1- Knowledge Workers 4- Computer Gaming for
with 21st Century Skills Education and Leadership
for the Knowledge Development
Economy (Creativity &
Innovation are priorities)
2- Industry-driven 5- Learning Technologies
Curriculum & Assessment to transform teaching,
(Includes animation & the learning experience,
gaming curriculum) and the education system
3- Learning Organizations, 7- Global Perspective and 6- Innovation in Education
Knowledge Creation, Global Networking and and Education for
Knowledge Management 2.0, Collaboration Innovation
Knowledge Transfer, and
sharing of free resources

11. …which will enlarge the domestic market for creative
products and services, and boost our creative industries

12. Smarter Philippines--a DOST-wide project--by transforming systems of governance,
education, health, etc. nationwide, will create a vibrant domestic knowledge
economy, accelerate technopreneurship, and boost domestic technology industries.
1- iGovPhil 4- Smarter Transportation
-- i-Business Permit Lic. System and Green Technology
-- Gov’t e-Services Portal -- Eco-Jeep (DOST NCRP)
-- e-LGU -- UP Monorail (DOST MIRD)
-- Community e-Centers
-- National Information Infra
-- CIO Forum & gCIO Training
2- i-TalentPhil 5- Smarter Healthcare
-- Knowledge Workers with (PCHRD) & Nutrition (FNRI)
21st Century Skills -- Phil Health Research Registry
-- Industry-driven curriculum -- Public health surveillance &
-- Computer Gaming health intelligence systems
-- Learning Technologies -- Sulong Pinoy anti-malnutrition
-- Global Collaboration -- Nutritious brown rice
3- i-IndustryPhil 7- Smarter Cities 6- Smarter Disaster
-- Global Leadership in IT-BPO -- Digital Ecosystem Mitigation
-- $50 B ICT Industry -- Smarter Local Government Svcs -- Project Noah (DOST-PAGASA)
-- i-CreativePhil -- Smarter Buildings -- Earthquake & Tsunami Early
-- Smarter Agribusiness -- Smarter Environment Warning (DOST- PHIVOLCS)
-- Makinariya & Teknolohiya -- Smarter Energy & Utilities -- 3D LIDAR Mapping (DOST & UP
-- Smarter Public Safety Geodetic Engineering)

13. We are partnering with TESDA, the National ICT
Councils and donor agencies to roll out a Multimedia
Specialist education & training program

14. ADB Knowledge Hubs Project will
enable nation-wide online learning
• 12 Knowledge Hubs will be established at
participating HEIs in Luzon, Visayas and Mindanao.
• 900 teachers will complete online teacher training
for ICT & BPO industry-based courses by Q2 2015.
• 3,000 students will complete online learning
modules and study guides on ICT & BPO industry-
based courses by Q2 2015.
• The online courses include Multimedia Specialist
courses.

15. We are looking at the European Digital Ecosystem Initiative, which is
focused on supporting small & micro domestic enterprises
When yoked to an effective Digital
Ecosystem, ICTs have an
enormous power to enable
technopreneurship and accelerate
http://www.ve-forum.org/apps/pub.asp?Q=1270 economic development.

16. The DOST-led Filipinnovation has built out parts of the Digital
Ecosystem—i-CreativePhil will help build out other parts
Ecosystem Strategies & TWGs Projects
FILIPINNOVATION:
the National TWG1 – Strengthening Engineering
Research
Innovation Strategy Human Capital &Development for
In collaboration with the Formation of multi-sectoral consortia of institutions Technology (ERDT)
DOST, Intellectual and/or experts working towards achieving strong
Property Office of the technological R&D capabilities (tech) and Finalist, “BPO Employer of
Philippines, and AIM Policy management or services skills (non-tech) that will the Year” Award from the ICT
Technology
influence industries and public policy Philippines Awards, 2008 & 2009
Center Business Incubators
FILIPINNOVATION TWG2 – Supporting
Network : 30+
members from Business Incubation & IBM Innovation
government, industry Center
Acceleration Efforts
and academe Encourage industry participation in incubation and (Opened Dec 2009)
human capital collaboration to ensure productivity
and returns through innovation. Tax Incentives for
The Department of ,
Innovation and R&D
Science & TWG3 – Regenerating by the Philippine Board
Technology (DOST) the Innovation of Investments (BOI)
and its attached
agencies
Environment Philippine IP Policy
Engage stakeholders in the creation of sound and
enabling policies that will encourage innovation on all Strategy led by IP
levels. Philippines
TWG4 – Changing the
Filipino Mindset Filipinnovation
Filipinnovation: branding Filipino competitive
innovation for sustainable development and global Magazine
Congressional Commission on positioning
Science, Technology &
Engineering (COMSTE)
16

17. DOST’s Technology Business Incubator program is a proven
method of boosting technopreneurship
TBI for ICT-based Small and
Medium Enterprise in Region 8
The University-based TBIs
DOST-PEZA Open Technology
Business Incubator
University of the Philippines Los UP Visayas Cebu Business
Banos TBI Incubator for IT
Central Luzon State University University of San Carlos TBI
Ayala Foundation's TBIs Agriculture and Food TBI
17

18. DOST’s innovation partners are actively helping boost technopreneurship
Note: This event is fully
booked as of July 27, 2012.
Stay tuned for the next event.

19. Key Ecosystem Components: Creative Industries
1-hectare property and Incubation Lab
The Bases Conversion Development
Authority (BCDA) has agreed to
provide a 1-hectare property in
Moring, Bataan for the ICT-Enabled
Creative Industries.

20. Other Proposed Priority Projects
(Based on consultations by Joint Foreign Chambers and ICTO)
 Form an Umbrella Organization (Creative Board / Creative Council)
 Conduct Industry Mapping for the Creative Industries
 Formulate a 5-Year Master Plan Roadmap for the Creative Industries
 Promote the industry to key stakeholders (academe, provincial
communities, local governments, etc.)
 Catalyze collaborative and cooperative relationship between sectors
(KLIK catalyzes cooperation and collaboration)
 Promote the industry to foreign markets
 Outbound / Inbound Trade Missions
 International Fairs

21. We aim to replicate our success in call centers
in Creative Process Outsourcing

22. Target: increase market share from 10% to 15-18%
and pass Korea and China to be a Top-3 offshore geo
2009 2016 Target
Industry Global PHL Global Market PHL View by 2016
Market Size Share Size (US $B) Share
(US$B)
Top-voice BPO
Voice BPO 21 24% 52 29%
destination
Health Care Information Second largest
1.25 8% 4 13%
Management (HIM) offshore Geo
Top-2 Geo, bigger
Corporate Services (F&A,
16.25 8% 63 12-14% than CEE, Latin
HR, Procurement, others)
America
Creative Process Top-3 Offshore
Outsourcing (Animation, 1 10% 3 15-18% Geo, bigger than
Game Development, etc) Korea and China
IT Outsourcing &
20-25% growth to
Engineering Services 80 1% 150 2%
double share by 2016
Outsourcing

23. Stepping Up the Value Chain Program
DOST-ICT Office
Industry Capability Talent and workforce
• International Contact Center Conference and
Exhibition 2012
mobilization
• HIM Congress 2012 • T3 for Medical Coding & Billing
• Asia Pacific Contact Centre Association Leaders • Workshops for CC IT,
Meeting 2012 HR, Fin, Ops
• CEO Meetings
• Enablement Seminar Series
• Faculty development
• Product Development Workshops (ELITES)
• Trade missions • Update Industry Road
(CommunicAsia, American Map 2016
Healthcare Information • Prelim study on
Management Association
Corporate Services
Conference 2012)
• Collaterals development sectors
• Roadshow in the Next Wave
Cities Marketing Research and Information

24. Segment Road Map 2012-2016
IT-BPO Road Map 2016
Driving to Global Leadership
Segment Road Map
1. Voice BPO
2. Healthcare Information Management 5. Creative Process Outsourcing
Outsourcing 6. Information Technology Outsourcing
3. Finance & Accounting and Insurance 7. Engineering Services Outsourcing
Outsourcing 8. Multilingual BPO
4. HR Outsourcing

25. Thank You Knowledge creation, sharing of free resources and
continual learning--Resources posted on Facebook
• The Perfect Storm and the Next Wave Cities
Program
•Seeding the Digital Ecosystem to Fuel the
Philippine Renaissance
•Computer Gaming for Leadership Development
• The DOST ICT Office’s Initiatives for the ICT & BPO
Industry
• The Next Wave Cities Program: Get Ready for the
Next Wave of Growth and Investment
Please e-mail feedback & suggestions to improve • Seven Global Shifts: Trends and Opportunities in
i–CreativePhil to budmelchor@yahoo.com ICT & BPO
Department of Science and Technology-
Information and Communications Technology Office

26. ANNEX

27. “Smarter Philippines” is the brainchild of Science &
Technology Secretary Mario G. Montejo
Sec. Montejo is an inventor, a trained engineer, and a successful businessman who
knows how to commercialize scientific inventions. A member of the Top 100 Graduates of
the University of the Philippines College of Engineering, his vision is to create a vibrant
domestic knowledge economy in which Filipino technology companies and Filipino
technopreneurs deliver indigenous technologies to solve the problems that beset ordinary
Filipinos.
iGov is the brainchild of the DOST Information & Communications Technology Office’s
Executive Director Louis Casambre. His focus is all-out support for President Aquino’s
promise of a transparent, equitable and effective government service, through ICT.