i-CreativePhil:For Global Competitiveness in the ICT-Enabled Creative Industries [Beta version—for vetting with stakeholders] Alejandro P. Melchor III Deputy Executive Director Information & Communications Technology Office Department of Science & Technology
The Philippines is a global success in Information Technology-BusinessProcess Outsourcing (IT-BPO), including Creative Process Outsourcing.The i-CreativePhil Program aims to:• Boost the Philippines to a top-3 offshore destination for Creative ProcessOutsourcing, and increase our share of the global market from the present10% to 15-18% by 2016.• Create a name for the Philippines globally as a producer of high qualitycreative content.• Strengthen our domestic creative industries, especially through collaborationand cooperation, building a top tier Digital Ecosystem, and by applying cuttingedge learning systems and transformative technology tools to the education ofour creative talents.This program is still in Beta stage, and this brief is intended for vetting with ourstakeholders in the creative sector, other partners in government, and experts.
Creative industries become a leading national sector in a knowledge economy.Creative industries are a major economicfactor. In Germany, creative industriescontributed > 60B Euro in 2008,surpassing the vaunted automobileindustry. Germany’s 1 million creativesoutnumbered its auto workers.Source: Cultural and Creative Industries. Deutsche Bank Research
Vital Statistics for Phil. Creative Industries Global Demand: US$592 Billion (2009)* Economic Value: US$7.9 Billion (2009)* 1.3% Share of global demand Contribution to GDP: 4.9% (2009)* Employment: 1 million** Number of Establishments: 6,666** Avg. Annual Growth Rate (2002-2009): 1,460%** A Primer on Creative Industries and Digital Content Products and Services, Cesar Tolentino, 2010** Mapping the Creative Industries, Ed Morato, 2008
Lessons Learned from Other Countries Creative Industries• A need to improve collaboration and cooperation among sectors of the creative industries. Include entertainment and pop culture, and not just heritage and traditional culture By focusing on entertainment and pop culture as the key output, creative industries become more attractive and popular to the consuming public Thus, driving up demand for locally-produced creative products and services Ensure there is sufficient protection of IP, to encourage more vibrant cooperation and collaboration (such as in co- productions and joint ventures) Emphasize building the Digital Ecosystem
Collaboration and cooperation in entertainment & pop culture:ICTO will partner with PSIA, ACPI, GDAP, TV5, Microsoft, Intel, Google, Cong. Tinga, other Creative Stakeholders for KLIK
Key Policy Areas: Public Health; Patent Reform; Universities and RDIs; Biodiversity and Genetic Resources; IKSPs, Folklore and Gis; SMEs; Copyright and Other Creative Industries; and, Institutional Capacity-Building and IP Enforcement
We are building the Digital Ecosystem, the fertile environment which enables our shared vision to become a reality Transparent, effective, accountable governance IT-BPO Hypergrowth Booming tourism industry Global Knowledge Professionals World renowned ICT- enabled creative industries Successful Filipino technopreneursCountryside development through ICT & BPO Global competitiveness Poverty reduction
i-TalentPhil will have multiple Creative components… 1- Knowledge Workers 4- Computer Gaming for with 21st Century Skills Education and Leadership for the Knowledge Development Economy (Creativity & Innovation are priorities)2- Industry-driven 5- Learning TechnologiesCurriculum & Assessment to transform teaching,(Includes animation & the learning experience,gaming curriculum) and the education system3- Learning Organizations, 7- Global Perspective and 6- Innovation in EducationKnowledge Creation, Global Networking and and Education forKnowledge Management 2.0, Collaboration InnovationKnowledge Transfer, andsharing of free resources
…which will enlarge the domestic market for creativeproducts and services, and boost our creative industries
Smarter Philippines--a DOST-wide project--by transforming systems of governance,education, health, etc. nationwide, will create a vibrant domestic knowledgeeconomy, accelerate technopreneurship, and boost domestic technology industries. 1- iGovPhil 4- Smarter Transportation -- i-Business Permit Lic. System and Green Technology -- Gov’t e-Services Portal -- Eco-Jeep (DOST NCRP) -- e-LGU -- UP Monorail (DOST MIRD) -- Community e-Centers -- National Information Infra -- CIO Forum & gCIO Training 2- i-TalentPhil 5- Smarter Healthcare -- Knowledge Workers with (PCHRD) & Nutrition (FNRI) 21st Century Skills -- Phil Health Research Registry -- Industry-driven curriculum -- Public health surveillance & -- Computer Gaming health intelligence systems -- Learning Technologies -- Sulong Pinoy anti-malnutrition -- Global Collaboration -- Nutritious brown rice 3- i-IndustryPhil 7- Smarter Cities 6- Smarter Disaster -- Global Leadership in IT-BPO -- Digital Ecosystem Mitigation -- $50 B ICT Industry -- Smarter Local Government Svcs -- Project Noah (DOST-PAGASA) -- i-CreativePhil -- Smarter Buildings -- Earthquake & Tsunami Early -- Smarter Agribusiness -- Smarter Environment Warning (DOST- PHIVOLCS) -- Makinariya & Teknolohiya -- Smarter Energy & Utilities -- 3D LIDAR Mapping (DOST & UP -- Smarter Public Safety Geodetic Engineering)
We are partnering with TESDA, the National ICTCouncils and donor agencies to roll out a Multimedia Specialist education & training program
ADB Knowledge Hubs Project will enable nation-wide online learning• 12 Knowledge Hubs will be established atparticipating HEIs in Luzon, Visayas and Mindanao.• 900 teachers will complete online teacher trainingfor ICT & BPO industry-based courses by Q2 2015.• 3,000 students will complete online learningmodules and study guides on ICT & BPO industry-based courses by Q2 2015.• The online courses include Multimedia Specialistcourses.
We are looking at the European Digital Ecosystem Initiative, which is focused on supporting small & micro domestic enterprises When yoked to an effective Digital Ecosystem, ICTs have an enormous power to enable technopreneurship and acceleratehttp://www.ve-forum.org/apps/pub.asp?Q=1270 economic development.
The DOST-led Filipinnovation has built out parts of the Digital Ecosystem—i-CreativePhil will help build out other parts Ecosystem Strategies & TWGs Projects FILIPINNOVATION: the National TWG1 – Strengthening Engineering Research Innovation Strategy Human Capital &Development for In collaboration with the Formation of multi-sectoral consortia of institutions Technology (ERDT) DOST, Intellectual and/or experts working towards achieving strong Property Office of the technological R&D capabilities (tech) and Finalist, “BPO Employer of Philippines, and AIM Policy management or services skills (non-tech) that will the Year” Award from the ICT Technology influence industries and public policy Philippines Awards, 2008 & 2009 Center Business Incubators FILIPINNOVATION TWG2 – Supporting Network : 30+ members from Business Incubation & IBM Innovation government, industry Center Acceleration Efforts and academe Encourage industry participation in incubation and (Opened Dec 2009) human capital collaboration to ensure productivity and returns through innovation. Tax Incentives for The Department of , Innovation and R&D Science & TWG3 – Regenerating by the Philippine Board Technology (DOST) the Innovation of Investments (BOI) and its attached agencies Environment Philippine IP Policy Engage stakeholders in the creation of sound and enabling policies that will encourage innovation on all Strategy led by IP levels. Philippines TWG4 – Changing the Filipino Mindset Filipinnovation Filipinnovation: branding Filipino competitive innovation for sustainable development and global Magazine Congressional Commission on positioning Science, Technology & Engineering (COMSTE) 16
DOST’s Technology Business Incubator program is a proven method of boosting technopreneurship TBI for ICT-based Small and Medium Enterprise in Region 8 The University-based TBIsDOST-PEZA Open Technology Business Incubator University of the Philippines Los UP Visayas Cebu Business Banos TBI Incubator for IT Central Luzon State University University of San Carlos TBI Ayala Foundations TBIs Agriculture and Food TBI 17
DOST’s innovation partners are actively helping boost technopreneurship Note: This event is fully booked as of July 27, 2012. Stay tuned for the next event.
Key Ecosystem Components: Creative Industries 1-hectare property and Incubation LabThe Bases Conversion DevelopmentAuthority (BCDA) has agreed toprovide a 1-hectare property inMoring, Bataan for the ICT-EnabledCreative Industries.
Other Proposed Priority Projects(Based on consultations by Joint Foreign Chambers and ICTO) Form an Umbrella Organization (Creative Board / Creative Council) Conduct Industry Mapping for the Creative Industries Formulate a 5-Year Master Plan Roadmap for the Creative Industries Promote the industry to key stakeholders (academe, provincial communities, local governments, etc.) Catalyze collaborative and cooperative relationship between sectors (KLIK catalyzes cooperation and collaboration) Promote the industry to foreign markets Outbound / Inbound Trade Missions International Fairs
We aim to replicate our success in call centers in Creative Process Outsourcing
Target: increase market share from 10% to 15-18% and pass Korea and China to be a Top-3 offshore geo 2009 2016 Target Industry Global PHL Global Market PHL View by 2016 Market Size Share Size (US $B) Share (US$B) Top-voice BPOVoice BPO 21 24% 52 29% destinationHealth Care Information Second largest 1.25 8% 4 13%Management (HIM) offshore Geo Top-2 Geo, biggerCorporate Services (F&A, 16.25 8% 63 12-14% than CEE, LatinHR, Procurement, others) AmericaCreative Process Top-3 OffshoreOutsourcing (Animation, 1 10% 3 15-18% Geo, bigger thanGame Development, etc) Korea and ChinaIT Outsourcing & 20-25% growth toEngineering Services 80 1% 150 2% double share by 2016Outsourcing
Stepping Up the Value Chain Program DOST-ICT Office Industry Capability Talent and workforce• International Contact Center Conference and Exhibition 2012 mobilization• HIM Congress 2012 • T3 for Medical Coding & Billing• Asia Pacific Contact Centre Association Leaders • Workshops for CC IT, Meeting 2012 HR, Fin, Ops• CEO Meetings• Enablement Seminar Series • Faculty development• Product Development Workshops (ELITES)• Trade missions • Update Industry Road (CommunicAsia, American Map 2016 Healthcare Information • Prelim study on Management Association Corporate Services Conference 2012)• Collaterals development sectors• Roadshow in the Next Wave Cities Marketing Research and Information
Segment Road Map 2012-2016 IT-BPO Road Map 2016 Driving to Global Leadership Segment Road Map1. Voice BPO2. Healthcare Information Management 5. Creative Process Outsourcing Outsourcing 6. Information Technology Outsourcing3. Finance & Accounting and Insurance 7. Engineering Services Outsourcing Outsourcing 8. Multilingual BPO4. HR Outsourcing
Thank You Knowledge creation, sharing of free resources and continual learning--Resources posted on Facebook • The Perfect Storm and the Next Wave Cities Program •Seeding the Digital Ecosystem to Fuel the Philippine Renaissance •Computer Gaming for Leadership Development • The DOST ICT Office’s Initiatives for the ICT & BPO Industry • The Next Wave Cities Program: Get Ready for the Next Wave of Growth and InvestmentPlease e-mail feedback & suggestions to improve • Seven Global Shifts: Trends and Opportunities ini–CreativePhil to email@example.com ICT & BPO Department of Science and Technology- Information and Communications Technology Office
“Smarter Philippines” is the brainchild of Science & Technology Secretary Mario G. Montejo Sec. Montejo is an inventor, a trained engineer, and a successful businessman who knows how to commercialize scientific inventions. A member of the Top 100 Graduates of the University of the Philippines College of Engineering, his vision is to create a vibrant domestic knowledge economy in which Filipino technology companies and Filipino technopreneurs deliver indigenous technologies to solve the problems that beset ordinary Filipinos. iGov is the brainchild of the DOST Information & Communications Technology Office’s Executive Director Louis Casambre. His focus is all-out support for President Aquino’s promise of a transparent, equitable and effective government service, through ICT.