About Buddy Scalera is an entrepreneurial social-media evangelist and passionate transmedia creator with 5 published books and dozens of articles. He is also an award-winning national public speaker and recognized thought leader on a range of topics including content strategy, pharmaceutical marketing, creative writing, ebooks, and comic books.
Buddy is a charismatic team leader and go-to guy who gets stuff done with a smile and a bit of air guitar. He is noted for his uncanny ability orchestrate complex marketing projects and motivate over-caffeinated teams from copy, design, strategy, analytics, development, and account management.
Currently employed by Ogilvy CommonHealth Worldwide (one