4. LIKEONOMICS
“5 BIG INSIGHTS”
Upcoming book from Rohit Bhargava of Ogilvy
www.likeonomics.com
5. INSIGHT #1
THERE IS A MODERN BELIEVABILITY
CRISIS
• Overlyhyped marketing messages and corporate greed have
led consumers toward a fundamental distrust of business.
• Social
media is bringing more visibility to it, as people have
more ways to uncover it than ever before.
• This
is the modern believability crisis, and it is impacting every
form of communication.
- Rohit Bhargava, Likeonomics.com
6. INSIGHT #2
PEOPLE MAKE DECISIONS
EMOTIONALLY, NOT LOGICALLY
• Thishas driven marketers and advertisers absolutely insane
for a very long time.
• Theway we make decisions has not changed, but our
understanding of it has.
• Bestselling books like Predictably Irrational, Blink, and Sway –
as well as mountains of new brain research point to the fact
that people are inherently irrational and that emotions play a
fundamental and often misunderstood role in decision making.
- Rohit Bhargava, Likeonomics.com
7. INSIGHT #3
STORIES ARE THE MOST COMPELLING
FORM OF COMMUNICATION
• Related
to our understanding of the power of emotion is the
growing attention on storytelling as the ultimate form of
communication, as it has been for thousands of years.
• Thepeople and organizations who tell better stories are the
ones that inspire movements, get elected or sell millions of
products.
- Rohit Bhargava, Likeonomics.com
8. INSIGHT #4
SIMPLICITY IS THE FOUNDATION OF
ALL GREAT COMMUNICATIONS
• Peopleare paralyzed by too much choice and nothing can kill
an idea faster than complexity.
• The most iconic products and services of today, from the iPad
to the Dyson Vacuum to the Flip Camera to Twitter all owe a
great part of their success to their inherent ability to simplify
everything about their experiences.
• Simplicity is the secret weapon.
- Rohit Bhargava, Likeonomics.com
9. INSIGHT #5
IN STRANGERS (AND
“MICROEXPERTISE”) WE TRUST
• Wikipedia is only the most visible example of a revolution in
trust that has meant that people are going online and trusting
the opinions and expertise of people who they don’t know.
• Content creation, aggregation and now … content curation
are all new forms of microinfluence and they are shifting
everything we know about trust.
- Rohit Bhargava, Likeonomics.com
17. YET ONLY 20% OF
COMPANIES HAVE A
SOCIAL COMMERCE
STRATEGY!
But that’s changing, fast.
86% of those companies
polled plan to have a strategy
in place in 2011.
- Altimeter Group
18. “SOCIAL COMMERCE IS THE USE OF
SOCIAL STRATEGIES TO ANTICIPATE,
PERSONALIZE AND ENERGIZE THE
SHOPPING EXPERIENCE.”
- Altimeter Group
19. 3
“if I had to guess
social commerce
is the next area to
really blow up"
Mark Zuckerberg
August 23rd 2010