4. The Future of Fundraising? Institute of Fundraising National Convention 2006 B.Miller. “Key trends that will shape how we fundraise by the end of the decade” (This illustration was a joke, by the way!)
23. What does this mean for the future of fundraising? “ The future of advertising is to stop interrupting what people are interested in and to become what people are interested in” JWT
24. What does this mean for the future of fundraising? “ The future of fundraising is to stop interrupting what people are interested in and to become what people are interested in”
32. ‘ Donor get Donor’ recruitment? Direct Debit I My Charity
33. “ A new set of online tools makes this approach not just a possibility, but also an imperative for any organization hoping to grow. Give your fan club a megaphone and get out of the way.”* *Seth Godin. Flipping the Funnel http://www.sethgodin.com Peer-to-Peer fundraising
34. Peer-to-Peer fundraising The younger supporter segments display a greater willingness to tell others about their support for Cancer research UK And they are the ones using social media on a daily basis… Mid-age to Young Older
36. Combining the enthusiasm, skills and networking experience of Community Fundraisers with the data-led discipline of Direct Marketing Community Fundraising 2.0 Contact Lists Communities Crowd Funding Campaigns FROM TO Campaign Managers Content Managers
37. From Contact Lists to Communities First, find and map your online communities
38. From Contact Lists to Communities First, find and map your online communities
53. The rise of online “microphilanthropy” “ Any small-scale activity or gesture that carries with it some intent to do good, has the effect of transforming communities for the better, and is facilitated by technology” Peter Deitz Founder of Social Actions “ This is more than just breaking down philanthropy into small pieces and moving it online. It involves an infrastructure that is fundamentally different and changes the way in which philanthropy takes place. One that far better reflects the new non-linear relationships that we now have with each other, with lots of points of entry, lots of feedback, and opportunities to change your role along the way” http://www.youtube.com/watch?v=_4e_eHf9tCA