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CareerBuilder and Facebook Leverage an open and connected world
The CB partnership helps recruitment advertisers leverage Facebook and  gives people the power to share and make the world...
Real people sharing real information <ul><li>Personal profile </li></ul>Personal information Friend connections User gener...
Efficient communication Home page news feed Default of 20-30 most relevant stories Filtered by user settings and Facebook ...
User control over privacy Personal privacy settings News Feed Privacy <ul><ul><li>Control what stories about you get publi...
Established trust and safety User satisfaction “ I love that it has security features so not everyone can view my profile....
Growth of active users continues on Facebook globally Over  47%  return daily 175M
Facebook User Engagement Globally <ul><li>4 th  most trafficked website in the World! </li></ul><ul><li>175  million activ...
Facebook and CareerBuilder India combined reach  is over 4.7 million unique visitors! Together, that’s  14%   of all inter...
The opportunity for recruitment advertisers
Facebook Ads Guiding Principles 1 Make it social. That’s what I do on Facebook. 2 Make it simple. If I understand somethin...
Why Recruit on Facebook? <ul><li>Engage candidates on their own turf </li></ul><ul><li>Establish a dialogue </li></ul><ul>...
Integrated advertising Home Page Ad Above the fold Mass reach Targeted Frequency caps
<ul><li>Become a Fan </li></ul>Engagement Ad <ul><li>A person is prompted to become a fan of the brand on Facebook. </li><...
Creative Best Practices <ul><li>Objective  </li></ul><ul><li>HAVE A PRIMARY OBJECTIVE.  Facebook Ads encourage users to in...
Creative Best Practices (continued) <ul><li>Audience  </li></ul><ul><li>LEVERAGE Targeting .  Facebook’s effective and acc...
Home Page Ad Selling Points <ul><li>Standard and Engagement ad have a fixed exclusive position. The ad is always above the...
Facebook Pages
Commercials for FACEBOOK Branding <ul><li>Rs. 350 per 1000 impressions </li></ul><ul><li>Minimum Purchase: 4,00,000 Impres...
Offers for FACEBOOK Branding  <ul><li>1 st  OFFER </li></ul><ul><li>Buy 7,50,000 Impressions </li></ul><ul><li>Get over 20...
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Presentation for FACEBOOK Employment Branding in India

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Branding opportunity available on FACEBOOK now through CareerBuilder India.
Interested companies may contact me on 9899867226 or mail me at anil.negi@careerbuilder.com

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  • Transcript of "Presentation for FACEBOOK Employment Branding in India"

    1. 1. CareerBuilder and Facebook Leverage an open and connected world
    2. 2. The CB partnership helps recruitment advertisers leverage Facebook and gives people the power to share and make the world more open and connected.
    3. 3. Real people sharing real information <ul><li>Personal profile </li></ul>Personal information Friend connections User generated content
    4. 4. Efficient communication Home page news feed Default of 20-30 most relevant stories Filtered by user settings and Facebook algorithms New design maximizes the opportunity to discover information about friends
    5. 5. User control over privacy Personal privacy settings News Feed Privacy <ul><ul><li>Control what stories about you get published to your profile </li></ul></ul>Search Privacy <ul><ul><li>Control who can search for you and how you can be contacted </li></ul></ul>Profile Privacy <ul><ul><li>Control who can see your profile and personal information </li></ul></ul>
    6. 6. Established trust and safety User satisfaction “ I love that it has security features so not everyone can view my profile.” Name: Carri Age: 24 Location: Colorado Name: Cathi Age: 45 Location: Ohio “ Compared to other web sites similar to Facebook, Facebook is fairly clean and safe. I like the safety factor a lot.”
    7. 7. Growth of active users continues on Facebook globally Over 47% return daily 175M
    8. 8. Facebook User Engagement Globally <ul><li>4 th most trafficked website in the World! </li></ul><ul><li>175 million active registered users (40% U.S., 60% International) </li></ul><ul><li>93.7 billion page views per month </li></ul><ul><li>Over 350,000 new active users a day </li></ul><ul><li>2.6 billion minutes are spent on Facebook each day </li></ul><ul><li>More than 13 million users update their statuses at least once each day </li></ul><ul><li>Facebook in India: </li></ul><ul><li>Over 1.4 Million active users in India </li></ul><ul><li>8 th most trafficked website in India </li></ul>
    9. 9. Facebook and CareerBuilder India combined reach is over 4.7 million unique visitors! Together, that’s 14% of all internet users in India ! 207,000 4.58 Mil 4.72 Mil *Source: ComScore Media Metrix Feb 2009
    10. 10. The opportunity for recruitment advertisers
    11. 11. Facebook Ads Guiding Principles 1 Make it social. That’s what I do on Facebook. 2 Make it simple. If I understand something, I’m more likely to try it. 3 Make it fast. Optimize for speed - if it’s fast, I’ll do more of it. 4 Keep it within my experience. Integrate the opportunity to take action within ad.
    12. 12. Why Recruit on Facebook? <ul><li>Engage candidates on their own turf </li></ul><ul><li>Establish a dialogue </li></ul><ul><li>Promote your employment brand </li></ul><ul><li>Connect on a personal level </li></ul><ul><li>Drive traffic to your Facebook page and/or career site </li></ul><ul><li>Proactive recruiting </li></ul>
    13. 13. Integrated advertising Home Page Ad Above the fold Mass reach Targeted Frequency caps
    14. 14. <ul><li>Become a Fan </li></ul>Engagement Ad <ul><li>A person is prompted to become a fan of the brand on Facebook. </li></ul><ul><li>If some of their friends are already fans they will be highlighted in the ad unit. </li></ul>
    15. 15. Creative Best Practices <ul><li>Objective </li></ul><ul><li>HAVE A PRIMARY OBJECTIVE. Facebook Ads encourage users to interact with your brand in several different ways, however, the most successful ads on Facebook have single message and primary call-to-action. Focus on your primary objective when building your ad. </li></ul><ul><li>KEEP IT SIMPLE. Users are busy. Make it clear what you are offering and asking them to do. The easier the call-to-action, the more likely they will do it. Make the action fast and keep it within the user experience. </li></ul><ul><li>Tone </li></ul><ul><li>BE CONVERSATIONAL. When users engage with your page, their actions are often published in the user’s friends’ News Feeds. Having a conversational tone in your title and copy allows for natural integration in News Feed stories. </li></ul><ul><li>BE AUTHENTIC. Facebook users are honest and open about who they are. Do the same by being straightforward about who you are and what you have to offer. Authenticity will gain users’ trust in your brand. </li></ul><ul><li>MAKE IT ENTERTAINING. The Facebook audience loves humor. Ads with a humorous message have a higher than average CTR. </li></ul>
    16. 16. Creative Best Practices (continued) <ul><li>Audience </li></ul><ul><li>LEVERAGE Targeting . Facebook’s effective and accurate targeting capabilities are based on authentic user data. Reach the audience you are looking for. </li></ul><ul><li>Engagement </li></ul><ul><li>Photos . Use real photos as images in your Page so the ad blends in with News Feed content and immediately catches the user’s attention. Friend stories with photos have the highest CTR. </li></ul><ul><li>Incentivize. Who doesn’t love a prize? Use incentives that will entice users to engage with your brand. </li></ul>
    17. 17. Home Page Ad Selling Points <ul><li>Standard and Engagement ad have a fixed exclusive position. The ad is always above the fold on the home page. </li></ul><ul><li>Engagement ad is now the only ad on the home page. The ad will receive 100% share of voice with that user. </li></ul><ul><li>Frequency Caps to better control the unique visitors and to make the ad perform better overall. </li></ul><ul><li>Clients can not get this ad via the self serve tool. Home Page ads can only be purchased from CareerBuilder or Facebook directly </li></ul>
    18. 18. Facebook Pages
    19. 19. Commercials for FACEBOOK Branding <ul><li>Rs. 350 per 1000 impressions </li></ul><ul><li>Minimum Purchase: 4,00,000 Impressions </li></ul><ul><li>Maximum Purchase: 15,00,000 Impressions </li></ul><ul><li>All Impressions would be utilised within a quarter </li></ul>
    20. 20. Offers for FACEBOOK Branding <ul><li>1 st OFFER </li></ul><ul><li>Buy 7,50,000 Impressions </li></ul><ul><li>Get over 20% discount </li></ul><ul><li>Effective Price Rs. 276 per 1000 Impressions </li></ul><ul><li>25 Job Postings/Per Month and Brand Builder for 3 months </li></ul><ul><li>Total Investments Rs. 2,07,000 </li></ul><ul><li>2 nd OFFER </li></ul><ul><li>Buy 15,00,000 Impressions </li></ul><ul><li>Unlimited Jobs on CareerBuilder India for 1 year </li></ul><ul><li>Featured Employer Logo on CareerBuilder homepage for 1 year </li></ul><ul><li>BrandBuilder on CareerBuilder for 1 year </li></ul><ul><li>Total Investment Rs. 5,75,000 </li></ul>
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