What have the guardian ever done for us
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What have the guardian ever done for us

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What have the guardian ever done for us

What have the guardian ever done for us

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  • A directory of useful data <br /> Curated by editors <br />
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  • Add a tag to the filter to restrict search results to only results containing that tag <br />
  • You can get further fields if you think you need it <br />
  • Allows a nice switch from web to api and back again <br />
  • Includes the full body if you use or have an API key <br />
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  • Finally&#x2026; <br /> There are three access tiers designed to cater for different types of partners and their level of interest and resources. <br /> The first is Headlines &#x2013; where the partner simply takes our headlines and is welcome to keep the associated revenue from the page. <br /> The second is Standard &#x2013; where the partner takes our full content with an advert, of which we keep the revenue. <br /> And finally there is Bespoke &#x2013; where partners take and reformat our content for which there can be a combination of revenue models including in some cases, revenue share. It is this tier which we expect to be of most interest to the people in this room &#x2013; and a great example of the potential is captures by the Enjoy England Case Study. Which I will now pass over to David Fisher to explain. <br />
  • We acknowledge that we are in an experimental phase of our development, and engaging with you our partners will help us define the way we work. <br /> But we believe there are principles on how we base the relationship with our partners, that will help us navigate the space. <br /> 1. Core <br /> There will be core initiatives that we want to closely control, and officially brand. For example, our i-Phone app was a core proposition for our brand. It was delivered via partners, 2Ergo, but to our exact specifications in a traditional commission based partnership. <br /> 2. Niche <br /> There will then be Niche applications, where the Guardian brand may not be at the centre of the experience. Likely to be around topical subjects such as a festival or sporting event, or simply around our more commercial content such as Travel and Arts. There would probably be elements of guardian branding, but in some cases a &#x201C;powered by&#x201D; accreditation alongside the other partner brand. <br /> According to the nature of the relationship, we may be able to offer revenue share agreements around ad revenue or downloads. <br /> 3. Open <br /> And at the bottom of the pyramid, the Guardian brand will have the lightest touch, as we openly encourage partners to experiment and innovate. <br /> To cope with this at a large scale, partners will have little direct contact with us at first, and in the short term automated ad revenue will be the available revenue stream. <br />
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What have the guardian ever done for us What have the guardian ever done for us Presentation Transcript

  • What have the Guardian ever done for us? Michael Brunton-Spall @bruntonspall
  • Slides available • Slides go up on slideshare.net/bruntonspall after the presentation.
  • No kittens for you! Photo from flickr: http://www.flickr.com/photos/wheatfields
  • The Data Store?
  • To the deadly serious
  • Dr Who Villians
  • Visualised
  • In raw data
  • Crowdsourced too
  • Apart from the Datastore, what have the Guardian ever done for us?
  • The world government datastore?
  • World Government Datastore
  • An index into government data
  • Featured datasets
  • From numerous sources
  • Searchable
  • The Dataset
  • Crowdsourcing again
  • Ok, apart from the datastore and the world government datastore, what have the Guardian done for us?
  • COINS
  • Combined Online Information System
  • Results
  • Available as CSV
  • Ok, apart from the datastore, the world government datastore and COINS, what have the Guardian done for us?
  • Full Fat RSS?
  • Full Fat! http://www.flickr.com/photos/snapperwolf/
  • Non-commercial license • You can’t create a guardian RSS reader with RSS feeds embedded • You can create a generic RSS reader • You can “probably” create a guardian bundle for it • Contains adverts
  • Ok, apart from the datastore, the world government datastore, COINS and full fat RSS, what have the Guardian done for us?
  • The Content API?
  • Of course the Content API, they’re bloody known for the Content API aren’t they!
  • Content API
  • An easy to use explorer
  • Free text search
  • Filtering
  • Show fields
  • Url Compatible
  • Full Body
  • Tracking and Ads
  • 3 Tiers of Access • Keyless: –Free access to headlines, data, tags and meta data. No key required. Partner keeps associated revenue from page. • Approved: –License to publish articles in full. Guardian keeps embedded ad revenue, partner keeps rest of page revenue. • Bespoke: –Custom solutions for licensing content and integrating rich applications. Sponsorship, revenue share, co-development options available.
  • 3 types of relationship Core • Official, Guardian-branded <10 apps • Commission-based partnership • Core to Guardian mission and goals • High level engagement Niche • ‘Powered by’ or Guardian branded 10-100 apps • Revenue share, or ad model partnership • Topical, targeted, focused • Light touch engagement Broad • Powered by the Guardian 100’s or 1,000’s • Ad model partnerships • Innovative, experimental • Self-serve engagement
  • Ok, apart from the datastore, the world government datastore, COINS, full fat RSS and the Content API, what have the Guardian done for us?
  • You tell us
  • Thank You
  • Any Questions? Michael Brunton-Spall @bruntonspall michael.brunton-spall@guardian.co.uk