Provided data-driven insights with visualization using Tableau software. The dataset consists of the engagement of users with a chat platform. The company had 208,000 employees out of which 147,287 registered to the platform where 100,908 were regular users. The largest number of upsell opportunities were identified within users who tend to post more frequently in the past 30 days. Used scatter, line and bar chart to analyze the trends.

1. Chaterly Pro
Alaska ~ Fabrizio ~ Jinpeng ~ Laura ~ Shresth
Upsell opportunities within the ABC corporation

2. Context
Out of 208,000 ABC Corp. employees; 147,287 are
registered Chaterly users.
Identify the users with the greatest potential to
upsell Chaterly Pro within ABC corporation.

3. Executive Summary
High number of adopters within ABC (69%)
Largest subscriber growth: April 1st, 2018 with exponential avg. daily posts growth
Chaterly Pro upsell opportunity: 4,747 users
Trend of upsell users: posts within 5 days of registration

4. Chaterly’ s adoption rate within ABC
69% of registered users have adopted Chaterly.
208,000 Employees
147,287 Users
100,908
Adopters
Source: Chaterly, 2018 dataset.

5. User’s engagement with Chaterly
Users with a high engagement tend to post significantly within 5 days.
AverageofDailyPosts
Time between Registration & First Post
23,665
34,472
Source: Chaterly, 2018 dataset.
First Post of Active Users
After Registration
(May 2017 – April 2018)

6. Upsell opportunity
The largest upsell opportunity is found within users who posted in Chaterly more frequently in the past 30 days.
AverageofDailyPosts
Days Passed Since Last Post
4,747 potential customers
Frequency of Daily Posts
(May 2017 – April 2018)
Source: Chaterly, 2018 dataset.

7. Next Steps
Analysis on Chaterly use-case details
Beta run for Chaterly Pro
Marketing campaign for Chaterly Pro

8. Executive Summary
High number of adopters within ABC (69%)
Largest subscriber growth: April 1st, 2018 with exponential avg. daily posts growth
Chaterly Pro upsell opportunity: 4,747 users
Trend of upsell users: posts within 5 days of registration

9. APPENDIX
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10. APPENDIX 1
Non-adoption Adoption
CountofNumberofRecords
Chaterly’s Adoption
(May 2017 – April 2018)
Ever Posted
46,379
Source: Chaterly, 2018 dataset.

11. APPENDIX II
Source: Chaterly, 2018 dataset.

12. APPENDIX III
Source: Chaterly, 2018 dataset.

13. APPENDIX III
Source: Chaterly, 2018 dataset.

14. APPENDIX IV
Source: Chaterly, 2018 dataset.