Creating a brand — who really controls your brand's story
“Your brand is what other people say about you when you’re not in the room.” Jeff Bezos, founder of Amazon.com “If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” David Brier Every brand has a story. Few brands tell their story well. Most do not. Those that tell theirs well win more than just having someone hear their story (or “like” them on some social channel). They win loyalty. They win being an integral part of everyday awareness (and conversation) rather than being an afterthought. And they win being thought of when it’s time to buy. Those that don’t crystallize their story forfeit more than mere visibility. They forfeit meaning, relevance, and the awareness that leads up to, and translates into, sales. The story is the foundation of a brand’s vocabulary (and answers the question, “Why should anyone care?”). So when your brand opens its mouth, it has something to say. More importantly, it has a message that will get heard. And every brand deserves a story that will get heard. We’ve helped brands as big as Wells Fargo and Revlon and as small as the next great startup from Napa Valley to New Jersey. We carve out your story and your brand’s vocabulary so the market isn’t left to do it for you. DBD International http://www.risingabovethenoise.com Helping brands defy gravity and rise above the noise.
