The link to the above mentioned post is: http://www.risingabovethenoise.com/the-lesson-in-economics-that-80000-businesses-never-learned/ http://www.risingabovethenoise.com "Businesses need better tools to make smarter moves for their brands to grow." This short Slideshare is brought to you by David Brier whose presentations on Slideshare have eclipsed 600,000 views from around the world. Brand identity specialist, Fast Company blogger and package designer David Brier has been called “One of the best branding minds and talents in business today…” Fast Company, The New York Times, Adweek, INC. Magazine, Fortune Small Business, Food and Wine, Cool Hunting, Communication Arts, The Dieline and Better Homes and Gardens have each featured DBD’s work and results online, in magazines and books. In this presentation, David Brier unveils some of the key questions every company must ask, specific to rebrands but equally valid to startups and new spin-offs of existing companies. Use this as a tool. And subscribe to David's blog at http:/www.risingabovethenoise.com

1. BLURRED
LINES:
HOW TO CREATE THE
BRAND OTHERS ENVY
@DavidBrier

2. ON ET:
EN ERN
SE NT
EI
TH
Click
to view

3. ON ET:
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CFO asks CEO: “What happens if
we invest in developing our people
and then they leave us?”
CEO: “What happens if we don’t,
and they stay?”

4. Per the Department of Trade and Industry (DTI):
80,000
business startups failing annually and
never learned the following questions
to ask to avoid becoming a statistic.

5. When innovating or challenging the
STATUS QUO,
it’s important to know there are two camps at
work: those who manage “past results” and
those who manage “future outcomes.”

6. Questions like
“IS IT GOOD ENOUGH?”
or "Isn’t this good enough?” get you nowhere.
This post explains why and what to do about it.

7. When anyone asks
“IS IT NECESSARY?”
there are a few words to add to make
the question and the conversation productive.
Here are the few missing words needed to transform the question,
your brand and your company culture.

8. Everyone knows one of Steve Jobs’ favorite
quotes was from Wayne Gretsky who said,
“I SKATE TO WHERE THE
PUCK IS GOING, NOT
WHERE IT HAS BEEN.”
Here is why this matters.

9. Founders, dreamers, and
innovators manage something
very different than what
accounting personnel manage.

10. The
“BALANCE
SHEETS”
between these two types
are poles apart.
Learn what they are.

11. And these balance sheets reflect
two distinct kinds of brands
(and mindsets) in the world:
1.Initiative brands break new
ground and do things because
of their own internal restless
passion for something.
2.Reaction brands simply
follow someone else’s lead.
Learn more about them here.

12. WHICH TYPE CAUSES GROWTH?

13. HINT

14. “You can’t lead with
beans. You can only
lead with dreams that,
managed well, turn
into more beans
than you can count.”
Read the full post here.

15. In other words, dreams
cause things to happen.
While beans help keep
the fire lit, it’s dreams
that cause the spark in
the first place.
This post explains how to tap into this important distinction.

16. THIS IS THE
CURRENCY OF
BRANDING

17. View these other presentations
by brand specialist David Brier
SIMPLY CLICK ON WHICHEVER ONES YOU WANT TO VIEW.

18. View these other presentations
by brand specialist David Brier
SIMPLY CLICK ON WHICHEVER ONES YOU WANT TO VIEW.
Is your brand built for growth?
Will it rise above the noise? If not, let’s talk.

19. WANT TO KNOW MORE?
Visit and subscribe at RisingAboveTheNoise.com
Follow David Brier on twitter:
@davidbrier
Design, art direction and text by David Brier of DBD International
Copyright 2014 DBD International
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