The link to the above mentioned post is: http://www.risingabovethenoise.com/the-lesson-in-economics-that-80000-businesses-never-learned/
"Businesses need better tools to make smarter moves for their brands to grow."
This short Slideshare is brought to you by David Brier whose presentations on Slideshare have eclipsed 600,000 views from around the world.
Brand identity specialist, Fast Company blogger and package designer David Brier has been called “One of the best branding minds and talents in business today…”
Fast Company, The New York Times, Adweek, INC. Magazine, Fortune Small Business, Food and Wine, Cool Hunting, Communication Arts, The Dieline and Better Homes and Gardens have each featured DBD’s work and results online, in magazines and books.
In this presentation, David Brier unveils some of the key questions every company must ask, specific to rebrands but equally valid to startups and new spin-offs of existing companies.
Use this as a tool.
And subscribe to David's blog at http:/www.risingabovethenoise.com