Startup Survival Kit: 13 Brand Killers to Avoid Like the Plague
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Startup Survival Kit: 13 Brand Killers to Avoid Like the Plague

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http://www.risingabovethenoise.com Brand identity specialist and Fast Company blogger, David Brier, has listed out 13 "brand killers" for branding in today's economy so you can succeed with social ...

http://www.risingabovethenoise.com Brand identity specialist and Fast Company blogger, David Brier, has listed out 13 "brand killers" for branding in today's economy so you can succeed with social media and other channels. Invaluable for startups and older companies alike.

David has worked with Revlon, Estee Lauder, New York City Ballet as well as many smaller and regional companies (and even branding cities).

Branding is the art of differentiation and this little checklist provides some of the secret ammo that helps make David the Branding GPS many look to for direction for their brand.

For free updates, subscribe to his site listed above.

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Startup Survival Kit: 13 Brand Killers to Avoid Like the Plague Startup Survival Kit: 13 Brand Killers to Avoid Like the Plague Presentation Transcript

  • StartupSurvival Kit13 BrandKillersto AvoidLike thePlague @davidbrier
  • In the nex 24 hours, t 18 new companies will opentheir door s17 of them violate thwill war ning. is
  • there is a #1 killer of brands: Clichés
  • there is a #1 killer of brands: Clichés they suck the life out of everything
  • there is a #1 killer of brands: Clichés they suck the life out of everything Prolonged exp h: clichés to predictable sure Cause of Deat o
  • axThis is not b hcthe killer
  • ax This is not b hc the killerIt’s stupidity that’s the killer
  • the cure?
  • the cure? knowledge.
  • He re are13 known“ brand kil lers” t o avoid at all c osts
  • He re are 13 known “ brand kil lers” o avoid While some of thefollo wing examples are t most obvious in the hnology space, their at all oststecmedi b oring predictable ocrity is something c t o eliminate from all branding.
  • ,y Brand Killer #1 lp DESCRIBING YOUR BRAND WITH THIS Get your free copy of“ The Lucky Brand” ebook
  • ,y Brand Killer #1 lp DESCRIBING YOUR BRAND WITH THIS best of breed Get your free copy of“ The Lucky Brand” ebook
  • ,y Brand Killer #1 lp DESCRIBING YOUR BRAND WITH THIS best of Trust me: It’s no more breed special hearing it from you than from the previous 575 companies Get your free copy of that said the“ The Lucky Brand” ebook same thing.
  • lp Brand Killer #2 i u STARTING OUT ANY OFFERING WITH Get your free copy of“ The Lucky Brand” ebook
  • lp Brand Killer #2 i u STARTING OUT ANY OFFERING WITH leading provider of... Get your free copy of“ The Lucky Brand” ebook
  • lp Brand Killer #2 i u STARTING OUT ANY OFFERING WITH leading Every company provider has sipped gallons of its own kool aid and is of... absolutely certain nobody has what they have. This is substance abuse Get your free copy of“ The Lucky Brand” ebook at its best.
  • ,y Brand Killer #3 lp USING THIS DESCRIPTIVE ADJECTIVE Get your free copy of“ The Lucky Brand” ebook
  • ,y Brand Killer #3 lp USING THIS DESCRIPTIVE ADJECTIVE next generation Get your free copy of“ The Lucky Brand” ebook
  • ,y Brand Killer #3 lp USING THIS DESCRIPTIVE ADJECTIVE next There’s nothing generation “next” about this phrase except to reinforce the yearning that the next presentation be Get your free copy of“ The Lucky Brand” ebook better than yours.
  • ,y Brand Killer #4 lp UTTERING ANY VERSION OF... Get your free copy of“ The Lucky Brand” ebook
  • ,y Brand Killer #4 lp UTTERING ANY VERSION OF... committed to excellence Get your free copy of“ The Lucky Brand” ebook
  • ,y Brand Killer #4 lp UTTERING ANY VERSION OF... It’s assumed committed you’re committed to to something. But stating this excellence proves your idea of excellence compared to anybody who’s in business Get your free copy of“ The Lucky Brand” ebook are worlds apart.
  • ws Brand Killer #5 xv b PROMOTING YOUR COMPANY WITH Get your free copy of“ The Lucky Brand” ebook
  • ws Brand Killer #5 xv b PROMOTING YOUR COMPANY WITH dedicated team Get your free copy of“ The Lucky Brand” ebook
  • ws Brand Killer #5 xv b PROMOTING YOUR COMPANY WITH dedicated team Using this proves only one thing: You’re dedicated Get your free copy of to overused, tired“ The Lucky Brand” ebook and dull clichés.
  • gh9 Brand Killer #6 6 REFERRING TO YOUR SERVICES WITH Get your free copy of“ The Lucky Brand” ebook
  • gh9 Brand Killer #6 6 REFERRING TO YOUR SERVICES WITH best practices Get your free copy of“ The Lucky Brand” ebook
  • gh9 Brand Killer #6 6 REFERRING TO YOUR SERVICES WITH best Use of this phrase is evidence that practices you wouldn’t know a best practice if it paraded in your reception area Get your free copy of in fluorescent“ The Lucky Brand” ebook undergarments.
  • wr yt Brand Killer #7 ;,[ ] USING THIS IN ANY SENTENCE EVER Get your free copy of“ The Lucky Brand” ebook
  • wr yt Brand Killer #7 ;,[ ] USING THIS IN ANY SENTENCE EVER mission critical Get your free copy of“ The Lucky Brand” ebook
  • wr yt Brand Killer #7 ;,[ ] USING THIS IN ANY SENTENCE EVER mission critical Get your free copy of Houston, we“ The Lucky Brand” ebook have a problem.
  • ws Brand Killer #8LOSING GROUND WITH THIS DINOSAUR Get your free copy of“ The Lucky Brand” ebook
  • ws Brand Killer #8LOSING GROUND WITH THIS DINOSAUR going that extra mile Get your free copy of“ The Lucky Brand” ebook
  • ws Brand Killer #8LOSING GROUND WITH THIS DINOSAUR going that extra Have you noticed mile dinosaurs no longer roam the Earth? Use this Get your free copy of cliché and you’ll“ The Lucky Brand” ebook follow their path.
  • 786 Brand Killer #9 50STATING THIS INSTEAD OF SHOWING IT Get your free copy of“ The Lucky Brand” ebook
  • 786 Brand Killer #9 50STATING THIS INSTEAD OF SHOWING IT culture of innovation Get your free copy of“ The Lucky Brand” ebook
  • 786 Brand Killer #9 50STATING THIS INSTEAD OF SHOWING IT culture of If you have to innovation resort to stating this cliché, you’re not only not innovative, you’re putting everyone Get your free copy of in the room to“ The Lucky Brand” ebook sleep.
  • ws Brand Killer #10 xv b USING THESE 3 SYLLABLES OF DEATH Get your free copy of“ The Lucky Brand” ebook
  • ws Brand Killer #10 xv b USING THESE 3 SYLLABLES OF DEATH cutting edge Get your free copy of“ The Lucky Brand” ebook
  • ws Brand Killer #10 xv b USING THESE 3 SYLLABLES OF DEATH cutting edge Get your free copy of“ The Lucky Brand” ebook So 80s.
  • ws xv Brand Killer #11 b USING THIS MARKETING ARTIFACT Get your free copy of“ The Lucky Brand” ebook
  • ws xv Brand Killer #11 b USING THIS MARKETING ARTIFACT state of the art Get your free copy of“ The Lucky Brand” ebook
  • ws xv Brand Killer #11 b USING THIS MARKETING ARTIFACT state of the art The sure-fire way to insult someone’s intelligence Get your free copy of“ The Lucky Brand” ebook in 4 words.
  • ;i Brand Killer #12 [m SAYING THIS NOT-SO-SMART PHRASE Get your free copy of“ The Lucky Brand” ebook
  • ;i Brand Killer #12 [m SAYING THIS NOT-SO-SMART PHRASE knowledgeable staff Get your free copy of“ The Lucky Brand” ebook
  • ;i Brand Killer #12 [m SAYING THIS NOT-SO-SMART PHRASE It’s assumed you have knowledgeable knowledgeable staff. It’s also staff assumed they breathe regularly, take of their personal hygiene and show up on time. Other details Get your free copy of that you also“ The Lucky Brand” ebook wouldn’t point out.
  • nb Brand Killer #13 m n USING THIS MEANINGLESS PROMISE Get your free copy of“ The Lucky Brand” ebook
  • nb Brand Killer #13 m n USING THIS MEANINGLESS PROMISE world class Get your free copy of“ The Lucky Brand” ebook
  • nb Brand Killer #13 m n USING THIS MEANINGLESS PROMISE This was once a meaningful phrase. It’s since world become an overused phrase class that says more about a lack of ingenuity in differentiating your brand than Get your free copy of providing any“ The Lucky Brand” ebook relevant meaning.
  • All those brand killers belong here: v b s x w
  • now you know. so, Practice the following: @davidbrier
  • now you know. so, Practice the following: look outside of your industry. @davidbrier
  • now you know. so, Practice the following: look outside of your industry. know that if it bores you, it will bore others. @davidbrier
  • now you know. so, Practice the following: look outside of your industry. know that if it bores you, it will bore others. Dare to stand out. There’s less risk that way. @davidbrier
  • Need more insight into creating a brand? Check out:Follow @davidbrier Subscribe: www.risingabovethenoise.com
  • Want more?
  • Want more?Subscribe at RisingAboveTheNoise.com
  • Want more?Subscribe at RisingAboveTheNoise.com Follow David Brier on twitter: @davidbrier
  • Want more?Subscribe at RisingAboveTheNoise.com Follow David Brier on twitter: @davidbrier Design, art direction and text by David Brier of DBD International Copyright 2013 DBD International