http://www.risingabovethenoise.com Brand identity specialist and Fast Company blogger, David Brier, has listed out 13 "brand killers" for branding in today's economy so you can succeed with social media and other channels. Invaluable for startups and older companies alike.
David has worked with Revlon, Estee Lauder, New York City Ballet as well as many smaller and regional companies (and even branding cities).
Branding is the art of differentiation and this little checklist provides some of the secret ammo that helps make David the Branding GPS many look to for direction for their brand.
For free updates, subscribe to his site listed above.
Clipping is a handy way to collect important slides you want to go back to later.