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Breanna Campfield
Mission Statement ,[object Object]
The Team ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://factfinder.census.gov/ & http://www.weather.com
Opportunities ,[object Object]
Business Concept ,[object Object]
Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Goals and Objectives ,[object Object],[object Object],[object Object],[object Object]
Financial Plan ,[object Object],[object Object],[object Object]
Resource Requirements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://www.amzcpas.com/?gclid=CMuK3eXo3pYCFQ8QagodvCwu4Q
Risks and Rewards ,[object Object],[object Object]
Key Issues ,[object Object],[object Object],[object Object],[object Object]
Introducing   Lorene Boutique style layout 1500 sq. ft
Target Audience Psychographics  ,[object Object],[object Object],[object Object],[object Object]
Lorene  The Store
 
 
5 Year Hiring Plan Position Year 1 Year 2 Year 3 Year 4 Year 5 CEO $35,000  $40,000  $45,000  $60,000  $70,000  CEO $35,000  $40,000  $45,000  $60,000  $70,000  Mgr   $25,000  $30,000  $35,000  $40,000  Sales     $20,000  $20,000  $20,000  Sales     $20,000  $20,000  $20,000  Assistant         $25,000
Business Management  $12,987,350.00 Percent Dollars Planned GMROI = Gross Margin $  X Net Sales Net Sales  X  (100% - GM%) = Inventory Turnover $2,857,217.00 Markdowns 11.50% $1,493,545.25 Net Sales Inventory Cost Inventory Cost 58.00% Discounts 7.50% $974,051.25 Shrinkage 3.00% $389,620.50 $7,532,663.00 X $12,987,350.00 #DIV/0! X 0.42 = #DIV/0! Total Reductions 22.00% $2,857,217.00 $12,987,350.00 #DIV/0! 12 month plan-> 12  /  Inventory Turnover  =  BOM Stock/Sales 12  / #DIV/0! = #DIV/0! 6 month plan-> 6  / #DIV/0! = #DIV/0! Line January February March April May June July August September October November December Percent of Sales by Month 1 6.00% 4.00% 7.00% 10.00% 7.00% 7.00% 5.00% 14.00% 6.00% 4.00% 9.00% 21.00% 100.00% Monthly Sales 2 $779,241.00 $519,494.00 $909,114.50 $1,298,735.00 $909,114.50 $909,114.50 $649,367.50 $1,818,229.00 $779,241.00 $519,494.00 $1,168,861.50 $2,727,343.50 $12,987,350.00 Percent of Reductions by Month 3 5.00% 10.00% 5.00% 8.00% 7.00% 10.00% 5.00% 12.00% 8.00% 5.00% 8.00% 17.00% 100.00% Monthly Reductions 4 $142,860.85 $285,721.70 $142,860.85 $228,577.36 $200,005.19 $285,721.70 $142,860.85 $342,866.04 $228,577.36 $142,860.85 $228,577.36 $485,726.89 $2,857,217.00 Stock/Sales Ratios 5 2.6 3 2.6 1.9 2.5 2.4 2.5 2.1 2.4 2.8 2 1.7 Beginning of Month Stock (BOM) 6 $2,026,026.60 $1,558,482.00 $2,363,697.70 $2,467,596.50 $2,272,786.25 $2,181,874.80 $1,623,418.75 $3,818,280.90 $1,870,178.40 $1,454,583.20 $2,337,723.00 $4,636,483.95 End of Month Stock (EOM) 7 $1,558,482.00 $2,363,697.70 $2,467,596.50 $2,272,786.25 $2,181,874.80 $1,623,418.75 $3,818,280.90 $1,870,178.40 $1,454,583.20 $2,337,723.00 $4,636,483.95 $1,050,000.00 Additions to Stock 8 $454,557.25 $1,610,431.40 $1,155,874.15 $1,332,502.11 $1,018,208.24 $636,380.15 $2,987,090.50 $212,992.54 $592,223.16 $1,545,494.65 $3,696,199.81 -$373,413.56 Sales $3,506,584.50 Sales $4,285,825.50 * – for a 12 month plan, get  EOM $8,662,562.45 EOM $9,493,752.85 value from management Avg Inv $2,165,640.61 Avg Inv $2,373,438.21 Inv Turnover 1.619190405 Inv Turnover 1.805745554 Sales $5,194,940.00 EOM $9,478,790.15 Avg Inv $2,369,697.54 Inv Turnover 2.192237582
Budget Fall 2008 Budget Designer Description Item Size Price Quantity Total 1 Alice + Olivia 2-Tone Dress 237738 0 $385.00  2 $770.00          2 $385.00  2 $770.00          4 $385.00  2 $770.00          6 $385.00  2 $770.00          8 $385.00  2 $770.00          10 $385.00  2 $770.00          12 $385.00  2 $770.00  2 Alice + Olivia Colorblock Dress 237734 0 $395.00  2 $790.00          2 $395.00  2 $790.00          4 $395.00  2 $790.00          6 $395.00  2 $790.00          8 $395.00  2 $790.00          10 $395.00  2 $790.00          12 $395.00  2 $790.00  3 Milly Poppy Print Silk Chiffon Dress 235044 0 $435.00  2 $870.00          2 $435.00  2 $870.00          4 $435.00  2 $870.00          6 $435.00  2 $870.00          8 $435.00  2 $870.00          10 $435.00  2 $870.00          12 $435.00  2 $870.00  4 Milly Victorian Print Silk Dress 235046 0 $350.00  2 $700.00          2 $350.00  2 $700.00          4 $350.00  2 $700.00          6 $350.00  2 $700.00          8 $350.00  2 $700.00          10 $350.00  2 $700.00          12 $350.00  2 $700.00  5 Milly Tuileries Print' Dress 221636 0 $420.00  2 $840.00          2 $420.00  2 $840.00          4 $420.00  2 $840.00          6 $420.00  2 $840.00          8 $420.00  2 $840.00          10 $420.00  2 $840.00          12 $420.00  2 $840.00  6 D&G Dolce & Gabbana Bustier Dress 234428 0 $1,295.00  2 $2,590.00          2 $1,295.00  2 $2,590.00          4 $1,295.00  2 $2,590.00          6 $1,295.00  2 $2,590.00          8 $1,295.00  2 $2,590.00          10 $1,295.00  2 $2,590.00          12 $1,295.00  2 $2,590.00  7 D&G Dolce & Gabbana Stretch Flannel Bubble Dress 234420 0 $495.00  2 $990.00          2 $495.00  2 $990.00          4 $495.00  2 $990.00          6 $495.00  2 $990.00          8 $495.00  2 $990.00          10 $495.00  2 $990.00          12 $495.00  2 $990.00  8 See by Chloé Silk Landscape Dress 230297 0 $495.00  2 $990.00          2 $495.00  2 $990.00          4 $495.00  2 $990.00          6 $495.00  2 $990.00          8 $495.00  2 $990.00          10 $495.00  2 $990.00          12 $495.00  2 $990.00    Grand Total   $59,780.00
6 Month Plan Plan Aug Sept Oct Nov Dec Jan Totals/ Avg. % of Sales  16.00% 13.00% 15.00% 22.00% 23.00% 11.00% 100.00% Beginning Month Stock 24613.12 19998.16 23074.80 33843.04 35381.36 16921.52 139730.73 Sales $17,580.80 $14,284.40 $16,482.00 $24,173.60 $25,272.40 $12,086.80 $99,807.67 Ending Month Stock 19998.2 23075 33843 35381 16922 18459.88571 147679.0857 Markdowns $4,799.56 $3,899.64 $4,499.59 $6,599.39 $6,899.37 $3,299.70 $27,247.49 Purchaes Planned $17,765.44 $21,260.88 $31,749.79 $32,310.95 $13,712.41 $16,924.86 $135,003.51 Stock to Sales Ratio 1.4 1.4 1.4 1.4 1.4 1.4  
Fashion Show Production  Art Institute- California Design College
Sue Wong  "Opulent Restraint" Party at The Cedars Estate Source: www.daylife.com
 
Target Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitor Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]
Petals Opening Shop ,[object Object],[object Object],[object Object]
Flyer Advertisement  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: www.boston.com  www.printplace.com
Radio Advertisement ,[object Object],[object Object],Source: http://www.gaebler.com/Cost-of-Radio-Advertising-In-Boston---MA
Radio Advertisement ,[object Object],[object Object],Source: http://www.gaebler.com/Cost-of-Radio-Advertising-In-Boston---MA
P r e s s R e l e a s e
Fall Sale at Petals ,[object Object],[object Object],[object Object]
Advertising Placement ,[object Object],[object Object],[object Object],[object Object],[object Object]
Flyer Advertisement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: www.boston.com  www.printplace.com
Flyer Advertisement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: www.boston.com  www.printplace.com
Magazine Advertisement ,[object Object],[object Object]
Creating a Buzz ,[object Object]
Television   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Lane, King and Russell. Kleppner’s Advertising Procedure. 16 th  ed,. New Jersey: Prentice-Hall.
Television Recommendation  ,[object Object]
Recommended Buy  Source: Nielsen Station Index. Boston August 2005. People Meter Service.  Date Time Program Cost Ratings Monday 8-9 PM 24 $10,000.00 8   9-10 PM Hell's Kitchen $9,200.00 5 Tuesday 8-9 PM House $6,500.00 2   9-10 PM Big Brother $4,900.00 3 Wednesday 8-9 PM So You Think You Can Dance $6,725.00 6   9-10 PM So You Think You Can Dance $3,750.00 5 Thursday 8-9 PM NFL $5,250.00 10   9-10 PM Scrubs $8,275.00 6 Friday 8-9 PM Red Sox $5,350.00 5.5   9-10 PM Red Sox $2,800.00 7 Sunday 8-9 PM Simpsons $15,750.00 5   9-10 PM Law & Order CI $5,950.00 3
Thank You for your time! For more information please view  http://www.linkedin.com/in/breannacampfield or  view my full portfolio at an interview -Breanna Campfield

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Breanna Campfield\'s Portfolio

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  • 14. Introducing Lorene Boutique style layout 1500 sq. ft
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  • 16. Lorene The Store
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  • 19. 5 Year Hiring Plan Position Year 1 Year 2 Year 3 Year 4 Year 5 CEO $35,000 $40,000 $45,000 $60,000 $70,000 CEO $35,000 $40,000 $45,000 $60,000 $70,000 Mgr   $25,000 $30,000 $35,000 $40,000 Sales     $20,000 $20,000 $20,000 Sales     $20,000 $20,000 $20,000 Assistant         $25,000
  • 20. Business Management $12,987,350.00 Percent Dollars Planned GMROI = Gross Margin $ X Net Sales Net Sales X (100% - GM%) = Inventory Turnover $2,857,217.00 Markdowns 11.50% $1,493,545.25 Net Sales Inventory Cost Inventory Cost 58.00% Discounts 7.50% $974,051.25 Shrinkage 3.00% $389,620.50 $7,532,663.00 X $12,987,350.00 #DIV/0! X 0.42 = #DIV/0! Total Reductions 22.00% $2,857,217.00 $12,987,350.00 #DIV/0! 12 month plan-> 12 / Inventory Turnover = BOM Stock/Sales 12 / #DIV/0! = #DIV/0! 6 month plan-> 6 / #DIV/0! = #DIV/0! Line January February March April May June July August September October November December Percent of Sales by Month 1 6.00% 4.00% 7.00% 10.00% 7.00% 7.00% 5.00% 14.00% 6.00% 4.00% 9.00% 21.00% 100.00% Monthly Sales 2 $779,241.00 $519,494.00 $909,114.50 $1,298,735.00 $909,114.50 $909,114.50 $649,367.50 $1,818,229.00 $779,241.00 $519,494.00 $1,168,861.50 $2,727,343.50 $12,987,350.00 Percent of Reductions by Month 3 5.00% 10.00% 5.00% 8.00% 7.00% 10.00% 5.00% 12.00% 8.00% 5.00% 8.00% 17.00% 100.00% Monthly Reductions 4 $142,860.85 $285,721.70 $142,860.85 $228,577.36 $200,005.19 $285,721.70 $142,860.85 $342,866.04 $228,577.36 $142,860.85 $228,577.36 $485,726.89 $2,857,217.00 Stock/Sales Ratios 5 2.6 3 2.6 1.9 2.5 2.4 2.5 2.1 2.4 2.8 2 1.7 Beginning of Month Stock (BOM) 6 $2,026,026.60 $1,558,482.00 $2,363,697.70 $2,467,596.50 $2,272,786.25 $2,181,874.80 $1,623,418.75 $3,818,280.90 $1,870,178.40 $1,454,583.20 $2,337,723.00 $4,636,483.95 End of Month Stock (EOM) 7 $1,558,482.00 $2,363,697.70 $2,467,596.50 $2,272,786.25 $2,181,874.80 $1,623,418.75 $3,818,280.90 $1,870,178.40 $1,454,583.20 $2,337,723.00 $4,636,483.95 $1,050,000.00 Additions to Stock 8 $454,557.25 $1,610,431.40 $1,155,874.15 $1,332,502.11 $1,018,208.24 $636,380.15 $2,987,090.50 $212,992.54 $592,223.16 $1,545,494.65 $3,696,199.81 -$373,413.56 Sales $3,506,584.50 Sales $4,285,825.50 * – for a 12 month plan, get EOM $8,662,562.45 EOM $9,493,752.85 value from management Avg Inv $2,165,640.61 Avg Inv $2,373,438.21 Inv Turnover 1.619190405 Inv Turnover 1.805745554 Sales $5,194,940.00 EOM $9,478,790.15 Avg Inv $2,369,697.54 Inv Turnover 2.192237582
  • 21. Budget Fall 2008 Budget Designer Description Item Size Price Quantity Total 1 Alice + Olivia 2-Tone Dress 237738 0 $385.00 2 $770.00         2 $385.00 2 $770.00         4 $385.00 2 $770.00         6 $385.00 2 $770.00         8 $385.00 2 $770.00         10 $385.00 2 $770.00         12 $385.00 2 $770.00 2 Alice + Olivia Colorblock Dress 237734 0 $395.00 2 $790.00         2 $395.00 2 $790.00         4 $395.00 2 $790.00         6 $395.00 2 $790.00         8 $395.00 2 $790.00         10 $395.00 2 $790.00         12 $395.00 2 $790.00 3 Milly Poppy Print Silk Chiffon Dress 235044 0 $435.00 2 $870.00         2 $435.00 2 $870.00         4 $435.00 2 $870.00         6 $435.00 2 $870.00         8 $435.00 2 $870.00         10 $435.00 2 $870.00         12 $435.00 2 $870.00 4 Milly Victorian Print Silk Dress 235046 0 $350.00 2 $700.00         2 $350.00 2 $700.00         4 $350.00 2 $700.00         6 $350.00 2 $700.00         8 $350.00 2 $700.00         10 $350.00 2 $700.00         12 $350.00 2 $700.00 5 Milly Tuileries Print' Dress 221636 0 $420.00 2 $840.00         2 $420.00 2 $840.00         4 $420.00 2 $840.00         6 $420.00 2 $840.00         8 $420.00 2 $840.00         10 $420.00 2 $840.00         12 $420.00 2 $840.00 6 D&G Dolce & Gabbana Bustier Dress 234428 0 $1,295.00 2 $2,590.00         2 $1,295.00 2 $2,590.00         4 $1,295.00 2 $2,590.00         6 $1,295.00 2 $2,590.00         8 $1,295.00 2 $2,590.00         10 $1,295.00 2 $2,590.00         12 $1,295.00 2 $2,590.00 7 D&G Dolce & Gabbana Stretch Flannel Bubble Dress 234420 0 $495.00 2 $990.00         2 $495.00 2 $990.00         4 $495.00 2 $990.00         6 $495.00 2 $990.00         8 $495.00 2 $990.00         10 $495.00 2 $990.00         12 $495.00 2 $990.00 8 See by Chloé Silk Landscape Dress 230297 0 $495.00 2 $990.00         2 $495.00 2 $990.00         4 $495.00 2 $990.00         6 $495.00 2 $990.00         8 $495.00 2 $990.00         10 $495.00 2 $990.00         12 $495.00 2 $990.00   Grand Total   $59,780.00
  • 22. 6 Month Plan Plan Aug Sept Oct Nov Dec Jan Totals/ Avg. % of Sales 16.00% 13.00% 15.00% 22.00% 23.00% 11.00% 100.00% Beginning Month Stock 24613.12 19998.16 23074.80 33843.04 35381.36 16921.52 139730.73 Sales $17,580.80 $14,284.40 $16,482.00 $24,173.60 $25,272.40 $12,086.80 $99,807.67 Ending Month Stock 19998.2 23075 33843 35381 16922 18459.88571 147679.0857 Markdowns $4,799.56 $3,899.64 $4,499.59 $6,599.39 $6,899.37 $3,299.70 $27,247.49 Purchaes Planned $17,765.44 $21,260.88 $31,749.79 $32,310.95 $13,712.41 $16,924.86 $135,003.51 Stock to Sales Ratio 1.4 1.4 1.4 1.4 1.4 1.4  
  • 23. Fashion Show Production Art Institute- California Design College
  • 24. Sue Wong "Opulent Restraint" Party at The Cedars Estate Source: www.daylife.com
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  • 32. P r e s s R e l e a s e
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  • 41. Recommended Buy Source: Nielsen Station Index. Boston August 2005. People Meter Service. Date Time Program Cost Ratings Monday 8-9 PM 24 $10,000.00 8   9-10 PM Hell's Kitchen $9,200.00 5 Tuesday 8-9 PM House $6,500.00 2   9-10 PM Big Brother $4,900.00 3 Wednesday 8-9 PM So You Think You Can Dance $6,725.00 6   9-10 PM So You Think You Can Dance $3,750.00 5 Thursday 8-9 PM NFL $5,250.00 10   9-10 PM Scrubs $8,275.00 6 Friday 8-9 PM Red Sox $5,350.00 5.5   9-10 PM Red Sox $2,800.00 7 Sunday 8-9 PM Simpsons $15,750.00 5   9-10 PM Law & Order CI $5,950.00 3
  • 42. Thank You for your time! For more information please view http://www.linkedin.com/in/breannacampfield or view my full portfolio at an interview -Breanna Campfield