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Valero Alamo Bowl Partnership Opportunities 2020

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The Valero Alamo Bowl doesn’t take the word “partnership” lightly. We take great pride in creating long-lasting relationships.

Let our experienced bowl staff of creative event marketers provide partnerships that deliver value via business-building opportunities, turnkey activation platforms and one-of-a-kind hospitality benefits.

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Valero Alamo Bowl Partnership Opportunities 2020

  1. 1. BIG TIME GAME. BIG TIME IMPACT.
  2. 2. 1# 1# VS A F T E R C F P S E L E C T I O N S WHERE DO WE RANK? # 1 O F A L L N O N - C F P B O W L G A M E S I N T E R M S O F : • H I G H E S T R A N K E D T E A M S • C O M M U N I T Y O U T R E A C H • C O M P E T I T I V E G A M E S
  3. 3. 2011: Washington vs. #12 Baylor 2012: #23 Texas vs. #13 Oregon State 2013: #10 Oregon vs. Texas 2014: #11 Kansas State vs. #14 UCLA 2015: #15 Oregon vs. #11 TCU 2016: #12 Oklahoma State vs. #10 Colorado 2017: #13 Stanford vs. #15 TCU 2018: #24 Iowa State vs. #13 Washington State 2019: #11 Utah vs. Texas 62,203A V E R A G E A T T E N D A N C E 96%C A P A C I T Y S I N C E 2 0 1 1 MUST-SEE MATCHUPS
  4. 4. WHY THE BOWL? A SAN ANTONIO TRADITION # 1 O F A L L N O N - C F P B O W L G A M E S The Valero Alamo Bowl drives economic impact and visibility for San Antonio, while also serving as our city’s holiday tradition. Bowl partners can make a deep connection with passionate San Antonio area college football fans all season through flexible partnerships tailored to specific business goals.
  5. 5. COMMUNITY IMPACT $42+ MILLION # 1 O F A L L N O N - C F P B O W L G A M E S A V E R A G E A N N U A L T O T A L E C O N O M I C I M P A C T $1 MILLION A W A R D E D A N N U A L L Y T O A R E A S T U D E N T S
  6. 6. FANTASTIC FINISHES REMEMBER THE ALAMO BOWL N O . 1 O F A L L N O N - C F P B O W L G A M E S The outcome of 10 of the last 14 Valero Alamo Bowls has not been decided until the final minutes. The unforgettable memories from these fantastic finishes appreciate in value and allow your brand to tie into the excitement of these thrilling games.
  7. 7. N O . 1 O F A L L N O N - C F P B O W L G A M E S ANCILLARY EVENTS Before the teams are announced in December, the Valero Alamo Bowl annually hosts 10+ events ranging from youth clinics, golf events, networking functions and luncheons. These events are 100% attended by locals and gives Bowl partners marketing and hosting opportunities tailored to their needs.
  8. 8. EVENT MARKETING #1 OF ALL NON-CFP BOWL GAMES PIGSKIN PREVIEW LUNCHEON Over 750 local business leaders attend this popular luncheon to kick off the college football season, hear from ESPN talent, enjoy Rudy’s Bar-B-Q and play games on the turf. Pigskin sponsors receive priority seating, logo rotations on the LED ribbon boards and videowalls and the opportunity for a group picture with the ESPN talent. Video: https://bit.ly/PigskinPreview2019
  9. 9. EVENT MARKETING #1 OF ALL NON-CFP BOWL GAMES BOWL KICKOFF CONCERT To kick off the college football season, the Valero Alamo Bowl will host a concert the evening of the Pigskin Preview LuncheonBowl partners can buy tables for their guests to enjoy the show from the Alamodome’s football field, while general admission tickets will be available for attendees who want to sit in the stands. In addition to naming rights, the title sponsor will receive branding on the event’s marketing efforts as well as throughout the Alamodome via the LED ribbon boards and videowalls.
  10. 10. N O . 1 O F A L L N O N - C F P B O W L G A M E S EVENT MARKETING MILLION DOLLAR SHOOTOUT Each October, over 1,200 golfers take 15,000 attempts during this 10-day tournament at the Polo Field Golf Center for their chance to win prizes. A fund-raiser for local scholarships, this event delivers branding opportunities via a heavy promotional schedule. Video: https://bit.ly/MillionDollarShootout2019
  11. 11. Bowl events during the college football season such as the Bowl Insider Reception, our Partner Happy Hour, Team Announcement Party and other networking functions are focused on our San Antonio supporters. Sponsors can activate around events that deliver the demographics they seek. NETWORKING EVENTS N O . 1 O F A L L N O N - C F P B O W L G A M E S
  12. 12. N O . 1 O F A L L N O N - C F P B O W L G A M E S GOLF CLASSIC Headlined by the two head coaches, the Golf Classic is an annual favorite that provides a day of fun, prizes and networking for 240 community leaders and business executives. Held the Thursday after team announcement (December 10), interest in this event and the participating coaches provides impactful opportunities for partners. Video: https://bit.ly/BowlGolfClassic2019
  13. 13. N O . 1 O F A L L N O N - C F P B O W L G A M E S BOWL BASH An annual favorite, the Bash is a 650-person party for Bowl supporters the night before the game. Guests enjoy the food stations and bars throughout the Marriott Ballroom while playing casino games and dancing to a popular band. Partners can tie into this this unforgettable evening in ways that are meaningful to their brand. Video: https://bit.ly/BowlBash2019
  14. 14. N O . 1 O F A L L N O N - C F P B O W L G A M E S FAN ZONE Over 17,500 fans will enjoy pregame games, appearances by the university bands and other live entertainment as well as the food and drink options available on a consumption basis. Bowl partners can sponsor the event or a single stage as well as set up an interactive exhibit space to feature their products and generate leads. Video: https://bit.ly/FanZoneRecap2019
  15. 15. PREGAME PARTY Over 3,000 partners enjoy all-you-can eat buffets and open bars throughout Sunset Station before kickoff. Our Pregame Party sponsors receive on-site recognition, display/sampling opportunities as well as pouring and display opportunities. Video: https://bit.ly/PregameParty2019 N O . 1 O F A L L N O N - C F P B O W L G A M E S EVENT MARKETING
  16. 16. EVENT MARKETING #1 OF ALL NON-CFP BOWL GAMES HALL OF FAME CLUB The Alamodome’s Hall of Fame Club is a popular hospitality space on the club level overlooking downtown San Antonio the place to be pregame and at halftime. For the Valero Alamo Bowl, this space will be rebranded to the name of our partner’s choosing. This sponsor will receive an exterior sign as well as have the option to brand this space that fits up to 300 guests inclusive of two private spaces for 50. Based on how the partner wants to program the space, the Valero Alamo Bowl will promote the Club through the appropriate channels (i.e. Fan Guide, season ticket holder emails, in-game announcement, etc.)
  17. 17. EVENT MARKETING #1 OF ALL NON-CFP BOWL GAMES GRIDIRON CLUB This 20,000 square foot space on the Alamodome’s field level provides game day entertainment and event marketing opportunities during the Valero Alamo Bowl. The naming sponsor of this area for the Valero Alamo Bowl will receive exterior signage as well as have the option to brand this space that annually hosts over 2,000 ticketed guests (typically Bowl sponsors and annual ticket buyers). The Valero Alamo Bowl will promote the Club through the appropriate channels (i.e. Fan Guide, season ticket holder emails, in-game announcements, etc.).
  18. 18. N O . 1 O F A L L N O N - C F P B O W L G A M E S POSTGAME PARTY New Year’s Eve 2019 in San Antonio will be epic. When the Valero Alamo Bowl ends around 10 p.m. Bowl partners will celebrate on the field with the winning team then enjoy a postgame party before watching one of the largest fireworks displays in Texas. Bowl partners can tie into this this unforgettable evening in ways that are meaningful to their brand.
  19. 19. N O . 1 O F A L L N O N - C F P B O W L G A M E S HOSPITALITY The Valero Alamo Bowl offers opportunities throughout the season to entertain guests. Meet and greets, pre-game entertainment, suites and VIP access to the field are a few of the ways to show your guests Texas-sized hospitality. HOSPITALITY & NETWORKING
  20. 20. N O . 1 O F A L L N O N - C F P B O W L G A M E S COMMUNITY The Bowl’s community programs are high profile and high impact. Partners can benefit from tying into the #1 local scholarship program among all 40 bowl games, our military appreciation efforts or popular children’s programming such as our Youth Football Clinic, concussion testing and charity ticket donations.
  21. 21. N O . 1 O F A L L N O N - C F P B O W L G A M E S SCHOLARSHIPS Bowl partners can benefit from tying into the #1 local scholarship program among all 40 bowl games. With every high school and university in San Antonio sharing in over $1 million in awards, the Bowl’s programs are high profile and high impact. Video: https://bit.ly/ScholarshipProgram2019
  22. 22. N O . 1 O F A L L N O N - C F P B O W L G A M E S MILITARY PROGRAMS Sponsors can partner with the Bowl on our appreciation programs to salute the sacrifice military families make for our country. This includes underwriting tickets for active duty and veterans, hosting in-game hospitality, raising awareness of support services and funding sports military programs.
  23. 23. DIGITAL OUTREACH Utilize the Bowl’s reach (9.8 million impressions in 2018) and best-in-class data management platform to deliver traffic, addressable leads and knowledge about current customers with unique and engaging digital promotions. N O . 1 O F A L L N O N - C F P B O W L G A M E S
  24. 24. N O . 1 O F A L L N O N - C F P B O W L G A M E S AD PLACEMENTS Both the Game Program and Fan Guide are distributed in print and online, while the Bowl Insider newsletter is emailed to 60,000+ subscribers 20 times a year. Local print, TV and radio ads are also available for Bowl partners.
  25. 25. IN-GAME EXPOSURE The Alamodome’s new HD videowalls and 360-degree LED ribbon boards offer Bowl partners exposure through memorable moments, branded promotions and fan interaction elements. Title sponsors of Bowl events also receive expanded in-game recognition. Video: https://bit.ly/BowlRecognition2019 N O . 1 O F A L L N O N - C F P B O W L G A M E S IN-GAME RECOGNITION
  26. 26. CONTACT: RICK HILL 210-704-6388 RICKH@ALAMOBOWL.COM FOR TARGETED, RESULTS-DRIVEN PARTNERSHIPS, REMEMBER THE ALAMO BOWL.

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