The Long Wow
Brandon Schauer | brandon@adaptivepath.com
Things we will talk about
• the story of a long wow
• why it matters
• making it possible
Things we won’t talk about
• the long now
• the long tail
• or anything about Web 2.0 sparkle magic
A short story
about two devices...
tracks distance,
 time, and pace



    and tracks
   calorie burn



   and keeps a
  7-day history
DAY   DAY


  1     2
DAY   DAY   DAY


  3     4     5
DAY   DAY   DAY


  6     7     8
tracks distance,
   time, and pace



      and tracks
     calorie burn



     and keeps a
multi-day history
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The Long Wow

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This presentation lays out an experience-centric approach to fostering and creating loyalty by systematically impressing your customers again and again. The Long Wow challenges creators of customer experiences to plan across channels, time, and disciplines to identify a progression of seduceable moments.

Published in: Design, Business, Technology
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The Long Wow

  1. 1. The Long Wow Brandon Schauer | brandon@adaptivepath.com
  2. 2. Things we will talk about • the story of a long wow • why it matters • making it possible
  3. 3. Things we won’t talk about • the long now • the long tail • or anything about Web 2.0 sparkle magic
  4. 4. A short story about two devices...
  5. 5. tracks distance, time, and pace and tracks calorie burn and keeps a 7-day history
  6. 6. DAY DAY 1 2
  7. 7. DAY DAY DAY 3 4 5
  8. 8. DAY DAY DAY 6 7 8
  9. 9. tracks distance, time, and pace and tracks calorie burn and keeps a multi-day history
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