The Long Wow

by brandonschauer on Apr 17, 2008

20,042 views

This presentation lays out an experience-centric approach to fostering and creating loyalty by systematically impressing your customers again and again. The Long Wow challenges creators of customer experiences to plan across channels, time, and disciplines to identify a progression of seduceable moments.

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The Long Wow — Webinar Transcript

The Long Wow Brandon Schauer | brandon@adaptivepath.com

Things we will talk about • the story of a long wow • why it matters • making it possible

Things we won’t talk about • the long now • the long tail • or anything about Web 2.0 sparkle magic

A short story about two devices...

tracks distance, time, and pace and tracks calorie burn and keeps a 7-day history

DAY DAY 1 2

DAY DAY DAY 3 4 5

DAY DAY DAY 6 7 8

tracks distance, time, and pace and tracks calorie burn and keeps a multi-day history

Andy Mercy at AngelPoints, Inc. I cannot hear the audio. Are you able to fix this again? Thank you. 3 months ago

Are you sure you want to Yes No

brandonschauer thanks for the heads up! I fixed the link to the audio; everything should work normally now. 3 years ago

bnferguson oh no, the audio doesn't work anymore! Apparently the mp3 has been moved on AP's servers. Would love to hear this. 3 years ago

Elfried Klarenbeek thank you 4 years ago

Pedro Mello Great! Congratulations, straight to the point. 4 years ago

brandonschauer by the way, there's more background info is available back on my blog, including links to referenced articles and examples made in the presentation. 4 years ago

Kevin Sasser , Vice President, Sales, Marketing, Squirrel Herder at Company.com Great visuals, clean messages, compelling content, you hit a home run with this one 4 years ago

swamy g , Developer at SlideShare nice work... 4 years ago

Connie Crosby , Consultant specializing in information management, knowledge management, social media at Crosby Group Consulting Dare I say, wow! 4 years ago

Rong Lu , trainer at footwear manufacturing just love it! 4 years ago

The Long Wow

by brandonschauer on Apr 17, 2008

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The Long Wow — Webinar Transcript