1. In what way does your media product use, develop or challenge
forms and conventions of real media products?
The media product we have created, in our case being a music video, uses many
conventions of real media products. Firstly is the stereotypical use of the locations
we have chosen. The two main locations we have used is one of the characters
houses where the friends meet up before their night out which plays a big part in the
linear sequence of our music video. Secondly the club is used as a main location
which stereotypes the dance music genre.
Another use of real media conventions is the costumes and props used. The friends
wear casual jeans and a tee shirt for their night out, just as any teenager would.
However unusual costume and props such as the sombrero hat, the apron and the
scuba diving goggles may challenge any natural media conventions. These props may
also reflect the use of alcohol in the music video which reflects their behaviour.

2. Stereotypically in many dance music videos, such as ‘Tiesto- Adagio for strings’. A
mixture of different camera angles are used. Again using real media product
conventions. Close ups, medium shots, long shots and point of view shots are some
examples of what are expected. These different shots can be used for many different
purposes such as to explore facial expressions to settings and locations. A video I
studied is ‘Wiley- Can you hear me’ as the camera shots are similar and vary just like
mine do. The editing we have used is cutting the different scenes to what we needed
but also timing the lyrics to the video and emphasising scenes.
We have also used a very simple linear sequence for the audience to follow. The
narrative of the music video is basically the friends preparing for a night out in town,
then going to town and finally returning home to one of the friend’s house. This
helps the audience become successful when decoding the video as it is not
complicated but is still entertaining.

3. Real media conventions could also be challenged by our music video due to a lot of
the video being focused on the preparation for going out, and not being actually in
the nightclub which is more stereotypical. A lot of dance music videos don’t do this
such as ‘Swedish House Mafia- Leave the world behind’ which does focus a lot on the
setting of being in a night club and the events that happen in there. The smaller use
of the night club in our video creates the challenge of it being stereotypical.
In our music video the characters are never personally introduced. This could be seen
as using a real media convention as it is rare in dance genre. However the convention
could be seen as developed due to the beginning of the video when the friends are
greeted by the host of the house, at the door.