Pictures always tell a great story & we wanted to use it to market our client Sahara Star while ensuring that we drive ROI by converting our guests to our social platforms & helping spread the brand message through them & not just a random buzz creation campaign.

1. Pixel-perfect: Clicking our way to increased ROI on Instagram

2. Pictures always tell a great story &
we wanted to use it to market our
client Sahara Star while ensuring
that we drive ROI by converting our
guests to our social platforms &
helping spread the brand message
through them & not just a random
buzz creation campaign.
Business Challenge
1000
Followers

3. • We formulated 14 questions around
different features of the Hotel. Questions
whose answers could be right only if
people have actually been at the Hotel.
• The twist was – The answer had to be in
the form of an Instagram photo tagged
with #StarInstaAnswers. 14 questions, 14
days, 14 winners and a giveaway of the
hotel’s choicest merchandise.
• We created a reason for people to share
their pictures with us and for us, to see
more of ourselves on Instagram.
Guest engagement
via Instagram

4. • We tracked the hashtags ‘#HotelSaharaStar’
and’#StarInstaAnswers’. Search results threw up some
stunning shots of the Hotel as well as pictures of
clients enjoying themselves at the Hotel.
• We acknowledged all of these memories by creating a
board on Pinterest -
http://pinterest.com/hotelsaharastar/instagrammed/
while also getting in touch with these clients via
Twitter.
• As participants were posting photos via Instagram, a
connect with the brand’s current customers was
assured, which was the objective of the campaign.
Instagram to Pinterest

5. http://pinterest.com/hotelsaharastar/instagrammed/

6. Buzz on Twitter
Entries poured in on all of Sahara
Star’s social platforms, with
maximum traction on Twitter, as
most participants’ Instagram was
linked to their Twitter account.

7. Results
The campaign caught a lot of
attention and also, received some
wonderful reviews from Twitter
and Instagram users.
Influencers (tweeple with more than
5,000 followers) were spreading the
word among their contacts
regarding the contest.

8. Results
The campaign ran for 3 weeks and reached a
total of 1.8 million impressions by
770,800 users within that period.