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The analysis is based on the Internet discussion about new Apple devices released on the special announcement on September 10th 2013. Data was collected between 10th and 11th September from social networking services, blogs, message boards and other web sides and includes 18 908 mentions.
Unveiling new iPhones is certainly the most popular topic in a period of the research. 15% mentions concern iPhone 5S, 9% - 5C and 17% both. 14% results include comparison between Apple’s and its competitors’ devices. iOS 7 release appeared in 7% comments while applications for iDevices in over one tenth. Other topics do not engage a significant number of the Internet users.