iPhone 5s and 5c - Social Media Buzz
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iPhone 5s and 5c - Social Media Buzz

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Find out more at: http://www.brand24.net ...

Find out more at: http://www.brand24.net

The analysis is based on the Internet discussion about new Apple devices released on the special announcement on September 10th 2013. Data was collected between 10th and 11th September from social networking services, blogs, message boards and other web sides and includes 18 908 mentions.

Unveiling new iPhones is certainly the most popular topic in a period of the research. 15% mentions concern iPhone 5S, 9% - 5C and 17% both. 14% results include comparison between Apple’s and its competitors’ devices. iOS 7 release appeared in 7% comments while applications for iDevices in over one tenth. Other topics do not engage a significant number of the Internet users.

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iPhone 5s and 5c - Social Media Buzz iPhone 5s and 5c - Social Media Buzz Presentation Transcript

  • Brand24 dla Intel Capital
  • iPhone 5s & 5c Social Media Buzz Analysis description The analysis is based on the Internet discussion about new Apple devices released on the special announcement on September 10th 2013. Data was collected between 10th and 11th September from social networking services, blogs, forums and other web sides and includes 18908 mentions.
  • iPhone 5s & 5c Social Media Buzz Sources
  • iPhone 5s & 5c Social Media Buzz Contents’ categories Unveiling new iPhones is certainly the most popular topic in a period of the research. 15% mentions concern iPhone 5S, 9% - 5C and 17% both. 14% results include comparison between Apple’s and its competitors’ devices. iOS 7 release appeared in 7% comments while applications for iDevices in over one tenth. Other topics do not engage a significant number of the Internet users. Unveiling new iPhones 17% iPhone 5S 15% iPhone 5C 9% iPhone vs. Competitors 14% Applications 11% iOS 7 7% Fingerprint sensor 3% iWork productivity suite for free 2% Apple iPhone event 3% Previous iPhone versions 1% Others 18%
  • iPhone 5s & 5c Social Media Buzz Proportions – positive / negative mentions (neutral excluded) Positive 39% Negative 61% Unveiling new iPhones 8% iPhone 5S 28% iPhone 5C 13% iPhone vs. Competitors 22% Applications 4% iOS 7 3% Fingerprint sensor 5% Apple iPhone event 2% Previous iPhone versions 15% Unveiling new iPhones 10% iPhone 5S 22% iPhone 5C 15% iPhone vs. Competitors 40% Fingerprint sensor 1% Previous iPhone versions 11% Others 1%
  • iPhone 5s & 5c Social Media Buzz iPhone vs. Competition In about 14% results iPhone was pitched against other smartphones .The majority of mentions included brand Samsung (37%) and Nokia (29%). Other smartphones with Android OS appeared in 29% comments (Chart no. 1). In this comparison iPhones do not go well as comments against iPhone are over twice as many as those in favor (Chart no. 2). Samsung 37% Other Andorid smartphones 29% Nokia 29% Others 5% Chart no. 1 0% 20% 40% 60% 80% 100% Others Other Andorid smartphones Nokia Samsung Chart no. 2 In favor of iPhone Against iPhone Not stated
  • iPhone 5s & 5c Social Media Buzz Sample mentions
  • iPhone 5s & 5c Social Media Buzz negative
  • iPhone 5s & 5c Social Media Buzz negative
  • iPhone 5s & 5c Social Media Buzz negative
  • iPhone 5s & 5c Social Media Buzz negative
  • iPhone 5s & 5c Social Media Buzz positive
  • iPhone 5s & 5c Social Media Buzz positive
  • An Overview of the Analysis Tool
  • About Brand24. Brand24 is a powerful, yet affordable tool for real-time social media monitoring and analytics. Designed to keep track of online conversations about your brand and products. Brand24 collects real-time social data from millions of sources. Our web-based dashboard provides actionable customer insights, email alerts, influencer analysis, automated & customized PDF reports, infographics and many more. Brand24 allows you to measure key metrics around buzz and sentiment.
  • Awards & Achievements
  • Brand24 Social Media Monitoring Natalia Chrzanowska natalia.chrzanowska@brand24.net Mike Sadowski mike@brand24.net Twitter@SocialMemos wwww.brand24.net facebook.com/brand24 twitter.com/brand24app US: +1 (718) 737-7639 1562 First Ave #205-2290 New York, NY 10028-4004