An infographic showing how Bozeman, MT residents use social media. Created by Imaginbound Media, LLC based on Pew Research Center data, Facebook and Twitter ad tools, and the Montana Governor's Office of Economic Development reporting tool within a 25 mile radius of city limits.

1. BOZEMAN
SOCIAL
MEDIA
How
uses
…………………………..
Imaginbound Media, L.L.C.
An Infographic From
BOZEMAN POPULATION (+ 25 Mile Radius)
96.3K
According to the Governor’s
Office of Economic
Development, 2015
FACEBOOK FANS in Gallatin County
Of the greater
Bozeman area’s
population is currently
active on Facebook, or
roughly 59,000
residents.
63%
The median age for Gallatin
Valley residents, with a
reported median income of
over $54K/year
Citizens of Gallatin County-
area currently have a
Smartphone. Inside city
limits, 61%
42,100 10K 5K
Daily Weekly >Often
SOURCES
Pew Research Center, Facebook Audience Definitions,
Demographic reports from the Governor’s Office of
Economic Development Male
Female
Bozeman Users, by Gender
33.2
48%
53% 52%

2. 0
3
6
9
12
15
18
13-17 18-24 25-34 35-44 45-54 55-65+
#ofUsers,Thousand
Age Segments
Facebook Instagram

3. INSTAGRAM users in Gallatin County
Of Bozeman Area’s
population is currently
active on Instagram
(owned by Facebook),
or roughly 23% of
residents.
5,800 3.3K 3K
Daily Weekly >Often
21.9K
SOCIAL-SAVVY BUSINESSES know that
Instagram is a mobile-only platform, and
have leveraged relationships built with their
fans to curate USER-GENERATED CONTENT
from the platform that gets their customers
EXCITED about their business!
Facts About Advertising on Facebook & Instagram
You can now create your own ads for
Instagram using Facebook's Power Editor!
Using photo carousels and video has gained
the most engagement nationally. (Local data
not available for Bozeman, MT)
DISCOVERY on INSTAGRAM
Correct use of hashtags are critical
to getting your images seen on
Instagram, which leads to organic
growth of your following. Instagram
tracks trending hashtags for you in
the “Search” feature.

4. TWITTER: Untapped Potential for Greater Bozeman Area
?
Twitter is an amazing place to build a
community of people who you connect
with on a one-on-one basis, through
Twitter Chats and tagging your friends in
conversations. Unfortunately, NOBODY
has stepped up to the plate to create a
Bozeman-Targeted Chat- What a HUGE
opportunity for a brand to engage locally!
TWITTER & Other Platforms
Of the Greater Bozeman Area’s citizens have an
active Twitter account, or 23% of the total
population. However, more people use the platform
less often than Twitter’s counterparts.
7,300 6K 8,800
Daily Weekly >Often
approx. 22,000
TWITTER Isn’t Just for Celebrities Anymore!
9 out of 10 users are on Facebook
6 out of 10 users are on Instagram
4 out of 10 users are on LinkedIn

5. BUILD
SOCIAL
MEDIA
Let’s
a
Imaginbound Media, L.L.C.
Contact Brad Ouldhouse
PINTERST users in Bozeman
An estimated 19,000
BZN-Area residents
have used the
bookmarking site
Pinterest at least
once this past year.
Pinterest reports that
80% of its user base
are women. The Top
3 interests are:
19K
STRATEGY
4 0 6 - 4 7 5 - 0 1 6 1
nextgenbizman@ gmail.com
Event
Planning
FEB
28
Online
Shopping
Recipes &
Food-related
topics
STRATEGIES for 59718
Start with these Golden
Rules of Social Media:
You Get What You Give-
Want more likes, shares
and engagements on your
platforms? Start liking,
sharing and engaging with
others using your Page!
Make Friends Along The
Way- If you’re doing social
media right, you’ll be
building a great following
of friends, not just
“customers”.
TOGETHER!