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Widget Marketing

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Beerajaah Sswain
Beerajaah Sswain

Widgets are a great way to make your TG participate in your marketing campaigns.... some really good examples here.

BusinessTechnology
1 of 26
Involving customers….
[object Object],[object Object],[object Object],[object Object]
[object Object]
Widget definition Definition Mobile Widgets Web Widgets Desktop Widgets A widget is a small program or application which provides or interacts with information in a moveable and customisable way. Widgets can be almost anything including games, tickers, video & audio players, quizzes, slideshows and productivity tools. Widgets can be downloaded onto desktops, web pages (such as start pages, social networks, blogs) and mobiles. Widget Landscape
[object Object]
The popularity of web widgets has risen in tandem with the rise in social networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Adonomics/eMarketer Web Widget Viewers Worldwide, April 2007
[object Object]
Widgets offer brands a number of exciting marketing opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],Widgets are spread virally Source: http://www.nfp2.co.uk/2007/03/06/widgets-of-the-world-unite/
Widgets offer brands a number of exciting marketing opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],Flixster Movie Widget Example Engagement: updated comparison of movie tastes amongst friends Personalisation: favourite movies displayed Your reviews published
[object Object]
Sample branded widgets Widget Sophistication Widget Popularity Branded Widget Overview Music/Ent Travel Apparel/Fashion FMCG Package Delivery Category Key Note: The examples above are indicative
[object Object]
Dylan ‘messaging service’ widget ,[object Object],[object Object],[object Object],[object Object],[object Object]
Alicia Keys ‘extra content’ widget ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Radiohead ‘extra content’ widget ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Widgify
Blockbuster ‘distribution channel’ widget ,[object Object],[object Object],[object Object],[object Object],Source: http://www.facebook.com/press/releases.php?p=9171
[object Object]
UPS ‘package delivery’ widget ,[object Object],[object Object],[object Object],[object Object]
[object Object]
STA travel widgets ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Topshop ‘fashion fix’ widget ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Red Bull ‘Rock, Paper, Scissors’ widget ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sprite ‘Sips’ widget ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://www.facebook.com/press/releases.php?p=9171
Stay Tuned for More!!! Digivine.wordpress.com

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Widget Marketing

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  • 4. Widget definition Definition Mobile Widgets Web Widgets Desktop Widgets A widget is a small program or application which provides or interacts with information in a moveable and customisable way. Widgets can be almost anything including games, tickers, video & audio players, quizzes, slideshows and productivity tools. Widgets can be downloaded onto desktops, web pages (such as start pages, social networks, blogs) and mobiles. Widget Landscape
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  • 11. Sample branded widgets Widget Sophistication Widget Popularity Branded Widget Overview Music/Ent Travel Apparel/Fashion FMCG Package Delivery Category Key Note: The examples above are indicative
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