Your SlideShare is downloading. ×
BNC	  Research	  &	  Educa0on
-­‐6.6%	  volume-­‐4.9%	  value2011	  vs.	  2012
492,528	  ISBNs	  with	  sales
Fic0on	  ….	  -­‐5%Non-­‐fic0on	  …	  -­‐10%Juvenile	  …	  -­‐5%	  (+1%	  value)Let’s	  talk	  romance...
2009	  -­‐	  2011
+2012
-­‐	  	  Mass	  Market+	  Trade	  Paper-­‐	  	  Hardcover
Who	  buys	  these	  books?
Canadians	  -­‐	  Leisure	  Ac/vi/es!"!!!#$ %"!!!#$ &!"!!!#$ &%"!!!#$ !"!!!#$ %"!!!#$ (!"!!!#$)*+,-.$/0,12,$2/,3456$7+8//4...
correlaon	  does	  not	  imply	  causaonhttp://imgs.xkcd.com/comics/correlation.png
Canadians	  -­‐	  Reading!"# $!"# %!"# &!"# !"# (!"# )!"# *!"# +!"# ,!"# $!!"#-./0#/#1223#24#56#52178.#9:24.#;7<=.4#=2#/>0...
the	  Canadian	  book-­‐buyer•	  female•	  born	  in	  Canada•	  have	  a	  household	  income	  of	  $50,000	  to	  $74,9...
the	  Canadian	  book-­‐buyer1	  in	  3	  Canadians	  Buy	  a	  Book	  Each	  Month
In	  2012	  Book	  Buyers	  bought	  2.87	  books	  a	  monththe	  Canadian	  book-­‐buyer
Ebook	  Sales
Methodology• Online	  survey• Approximately	  1000	  English	  speaking	  book	  buyers	  across	  Canada	  are	  surveyed...
~4,000	  respondents	  about~12,000	  booksin	  2012	  we	  asked...
Book	  Retailers 37%Non-­‐Book	  Retailers 33%Online	   27%Other 3%where	  did	  they	  buy
what	  formats	  did	  they	  buyFormat/Period Q1	  2012 Q2	  2012 Q3	  2012 Q4	  2012Print 86% 87% 86% 88%Ebook 21% 18% 1...
what	  subjects	  did	  they	  buy!"#$!"#%!"#&!"#!"#(!"#)!"#*!"#+!"#,!"#$!!"#-..#-/0.1#23345# -/0.1#67893:# -/0.1#;3:<6789...
how	  many	  ebooks	  did	  they	  buy!"!!#$%"!!#$&"!!#$"!!#$("!!#$)!"!!#$)%"!!#$)&"!!#$)"!!#$)("!!#$%!"!!#$*)$ *%$ *+$ *&...
what	  did	  they	  pay!"#$%&!"&$(&!"#$)&!*$&+!,$,,!)$,,!",$,,!")$,,!#,$,,!#)$,,-../012345 6317809:1 ;3<:1=38> ?@A00>Avera...
comparison	  shopping	  -­‐	  formats!"!#$%"!#$&!"!#$&%"!#$!"!#$%"!#$(!"!#$(%"!#$)*+,$ -./+0/+1$ 234+56$ 7+8+4$ 9$.,56$:;4...
!"!#$%"!#$&!"!#$&%"!#$!"!#$%"!#$(!"!#$(%"!#$)*+,$ -./+0/+1$ 234+56$ 7+8+4$comparison	  shopping	  -­‐	  retailers
devices	  they	  own27%	  of	  book	  buyers	  own	  a	  dedicated	  e-­‐reader20%	  of	  book	  buyers	  own	  a	  tablet
Discovery	  -­‐	  all	  formats#1	  -­‐	  In	  store#2	  -­‐	  Recommenda/on	  from	  a	  friend	  #3	  -­‐	  Read	  a	  r...
awareness	  that	  results	  in	  a	  sale	  *!"#$%&#$#$!#$&#$#$()*+,-./)$0)12),$3-2)4$$56$7892/$04:,-$*	  Respondents	  c...
in-­‐person	  awareness	  *	  Respondents	  can	  make	  more	  than	  one	  selecon!"#"$%"&("#)**"+&,-)+.()*,.($"+&/("0,-...
!"#"$%&()*+(,-(./01"12()*+(,-()*(3&("(/40%5(64"&&2("*7+(8-(9"*("&(:;215(<23=(5>(433?+(@A-(B="%C(D23=(95"%C2+(E-(B="%C(D23=...
awareness	  vs.	  format!"#$!"#%!"#&!"#!"#(!"#)!"#*!"#+!"#,!"#$!!"#-..# /0123# 456778#9:;23#/3<=:#9=.<=2#>=#123?7=#
Discovery	  -­‐	  ebooks#1	  -­‐	  Recommenda/on	  from	  a	  friend#2	  -­‐	  Read	  an	  excerpt	  #3	  -­‐	  Bestseller...
awareness	  vs.	  subjectAdult	  Ficon...Adult	  Non-­‐Ficon...Bestseller	  Lists,	  In-­‐Store,	  ExcerptsRecommenda0ons,...
Going	  to	  the	  store/browser...25%	  of	  book	  purchases	  are	  impulse	  buys
Going	  to	  the	  store/browser...25% of book purchases are impulse buysBUTEbook purchases tend to beplanned
#1	  -­‐	  I	  like	  the	  topic/subject#2	  -­‐	  I	  like	  the	  author#3	  -­‐	  Price#4	  -­‐	  I’ve	  read	  other	...
#1	  -­‐	  I	  like	  the	  author#2	  -­‐	  I	  like	  the	  series#3	  -­‐	  Price#4	  -­‐	  I	  like	  the	  character#...
social	  ‘reader’	  networks!"#$%&()&*""+,$-+.%&/)&0123-34561#7%&()&0181#7&9":1-;%&()&<""=.>"##$:?%&()&>"##$:?@1-<""=.%&A)...
Annual	  Overview	  out	  this	  week!
reader	  percepCon	  of	  Canadian	  content
Robert MunchkinHarper CollinsBooks are books I really donʼt care who wrote them unless itʼs Louis LʼAmour BESTAUTHOR EVER
Juvenile Study - Sep., 2013!Respondents•	  parents	  of	  kids	  under	  13•13-­‐17	  year	  olds
! !!!!!!!!!"#$%&(!)*+,-*%*!"*./+%!0+1#.%!!"#$%&()*&+,-&&./0/!.-1!2345267!8!09)980:;!09<=0>!?@!?==AB9>!:8B8-8!!:=BCD-9B>D8E...
• PubFight	  www.booknetcanada.ca/pubfight• BNC	  Technology	  Forum	  www.booknetcanada.ca/technology-­‐forum• Code	  Meet...
For	  more	  info.	  on	  our	  research	  &	  educa0on	  projects:hbp://www.booknetcanada.ca/research-­‐and-­‐educa0on
BPAA PD Day: BNC Research
BPAA PD Day: BNC Research
BPAA PD Day: BNC Research
BPAA PD Day: BNC Research
BPAA PD Day: BNC Research
BPAA PD Day: BNC Research
BPAA PD Day: BNC Research
BPAA PD Day: BNC Research
BPAA PD Day: BNC Research
BPAA PD Day: BNC Research
BPAA PD Day: BNC Research
BPAA PD Day: BNC Research
BPAA PD Day: BNC Research
BPAA PD Day: BNC Research
BPAA PD Day: BNC Research
Upcoming SlideShare
Loading in...5
×

BPAA PD Day: BNC Research

204

Published on

Published in: Education, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
204
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "BPAA PD Day: BNC Research"

  1. 1. BNC  Research  &  Educa0on
  2. 2. -­‐6.6%  volume-­‐4.9%  value2011  vs.  2012
  3. 3. 492,528  ISBNs  with  sales
  4. 4. Fic0on  ….  -­‐5%Non-­‐fic0on  …  -­‐10%Juvenile  …  -­‐5%  (+1%  value)Let’s  talk  romance...
  5. 5. 2009  -­‐  2011
  6. 6. +2012
  7. 7. -­‐    Mass  Market+  Trade  Paper-­‐    Hardcover
  8. 8. Who  buys  these  books?
  9. 9. Canadians  -­‐  Leisure  Ac/vi/es!"!!!#$ %"!!!#$ &!"!!!#$ &%"!!!#$ !"!!!#$ %"!!!#$ (!"!!!#$)*+,-.$/0,12,$2/,3456$7+8//49:$;4949:$8<*$=-1>2$$?01649:$@4A,8$:1B,2$C,01D49:$E1*3+49:$1$B8@4,$7/,9A49:$FB,$G4*+$5-4,9A2$H131F89$I42*,949:$*8$B<243$J-8G249:$*+,$49*,-9,*$KD,-34249:LG8-M49:$8<*$7/,9A49:$FB,$G4*+$51B406$C,1A49:$E1*3+49:$NH$!&$ !&($
  10. 10. correlaon  does  not  imply  causaonhttp://imgs.xkcd.com/comics/correlation.png
  11. 11. Canadians  -­‐  Reading!"# $!"# %!"# &!"# !"# (!"# )!"# *!"# +!"# ,!"# $!!"#-./0#/#1223#24#56#52178.#9:24.#;7<=.4#=2#/>072#1223<#-./0#07?7=/8#1223<##-./0#1223<#@9/9.A#B.A<724C#D2A.#=:/4#&#:2>A<#9.A#0/6# $#=2#&#:2>A<#9.A#0/6# E$#:2>A#9.A#0/6#%!$%#%!$&#
  12. 12. the  Canadian  book-­‐buyer•  female•  born  in  Canada•  have  a  household  income  of  $50,000  to  $74,999•  a  professional  or  execuve•  employed  full-­‐me•  have  a  university  degree•  live  in  a  city  or  urban  area•  good  chance  they  didn’t  buy  their  book  in  a  ‘bookstore’
  13. 13. the  Canadian  book-­‐buyer1  in  3  Canadians  Buy  a  Book  Each  Month
  14. 14. In  2012  Book  Buyers  bought  2.87  books  a  monththe  Canadian  book-­‐buyer
  15. 15. Ebook  Sales
  16. 16. Methodology• Online  survey• Approximately  1000  English  speaking  book  buyers  across  Canada  are  surveyed  each  quarter  (333  per  month)• Respondents  had  to  purchase  at  least  1  book  in  the  proceeding  month  to  qualify• Ques/ons  are  asked  about  all  books  purchased  • Par/cipants  are  compensated  for  par/cipa/on• Same  base  ques/onnaire  being  asked  each  quarter• Ability  to  ask  custom  ques/ons  with  each  quarterly  fielding  
  17. 17. ~4,000  respondents  about~12,000  booksin  2012  we  asked...
  18. 18. Book  Retailers 37%Non-­‐Book  Retailers 33%Online   27%Other 3%where  did  they  buy
  19. 19. what  formats  did  they  buyFormat/Period Q1  2012 Q2  2012 Q3  2012 Q4  2012Print 86% 87% 86% 88%Ebook 21% 18% 19% 15%Both 5% 6% 6% 5%
  20. 20. what  subjects  did  they  buy!"#$!"#%!"#&!"#!"#(!"#)!"#*!"#+!"#,!"#$!!"#-..#-/0.1#23345# -/0.1#67893:# -/0.1#;3:<67893:#=1>?@#A<2334#BCD?@EC84#FC@/83G?@#Subject  by  Format
  21. 21. how  many  ebooks  did  they  buy!"!!#$%"!!#$&"!!#$"!!#$("!!#$)!"!!#$)%"!!#$)&"!!#$)"!!#$)("!!#$%!"!!#$*)$ *%$ *+$ *&$,-./-0123-$45$678449$:2;-<$%!)%$$678449$$
  22. 22. what  did  they  pay!"#$%&!"&$(&!"#$)&!*$&+!,$,,!)$,,!",$,,!")$,,!#,$,,!#)$,,-../012345 6317809:1 ;3<:1=38> ?@A00>Average  price  paid  for  books  purchased  in  2012
  23. 23. comparison  shopping  -­‐  formats!"!#$%"!#$&!"!#$&%"!#$!"!#$%"!#$(!"!#$(%"!#$)*+,$ -./+0/+1$ 234+56$ 7+8+4$ 9$.,56$:;4<=31+$+>?..@1$
  24. 24. !"!#$%"!#$&!"!#$&%"!#$!"!#$%"!#$(!"!#$(%"!#$)*+,$ -./+0/+1$ 234+56$ 7+8+4$comparison  shopping  -­‐  retailers
  25. 25. devices  they  own27%  of  book  buyers  own  a  dedicated  e-­‐reader20%  of  book  buyers  own  a  tablet
  26. 26. Discovery  -­‐  all  formats#1  -­‐  In  store#2  -­‐  Recommenda/on  from  a  friend  #3  -­‐  Read  a  review#4  -­‐  Read  an  excerpt  #5  -­‐  Bestseller  List
  27. 27. awareness  that  results  in  a  sale  *!"#$%&#$#$!#$&#$#$()*+,-./)$0)12),$3-2)4$$56$7892/$04:,-$*  Respondents  can  make  more  than  one  selecon%  of  all  books  purchased  in  2012
  28. 28. in-­‐person  awareness  *  Respondents  can  make  more  than  one  selecon!"#"$%"&("#)**"+&,-)+.()*,.($"+&/("0,-%"1234356))7809:/(",&$+;;()9<124=56))7>,$(1=4?5@,A,9BC)(B,07,:)9BBC":))7124D5!"#$<$"+BEF7"&>)(GB"*1H4I5!"#"$%"&,F,J$K1=4H5EB@#C))01L4I5EBBC"0$:(,(M1D425G+N@B)("@,0"F80"(71H4O5G+N@B)("P$F<0,M/Q+@C"0./@<$++$+;!,#71=L4O5QBC"(12I435
  29. 29. !"#"$%&()*+(,-(./01"12()*+(,-()*(3&("(/40%5(64"&&2("*7+(8-(9"*("&(:;215(<23=(5>(433?+(@A-(B="%C(D23=(95"%C2+(E-(B="%C(D23=(FG4C%0>2+(8-(H33?(9I%/(6J#+(.K(L%=07+(M-(NG053=2(9I%/(6J#J+(3&("(25"%C2O0(/40%57+(P-()G5>32O0(Q40%5+(@,-(FG4C%0>2O0(Q40%5+(R-(9"*("43G5("G5>32S433?(3&("(4C3#+(T-(U"/+(32(>"2*("43G5+(5>("G5>32S433?(%&("(I%*3(6J#J+(K3G5G47+(E-(9;%I*(2;3==&*"V3&(3&("(03;%"C(&5/32?(6J#J+(D";433?+(L/%W27+(R-(95"%C2(2;3==&*"V3&(3&("(25"%C2O0(/40%5(6J#J()="$3&J;"7+(@X-(H33?(NCG4S2"*%&#(#23G1+(8-(9"*("(5"02(%&("(433?(Y(/"0(2"*%&#+(E-(Z5>2+(AE-(online  awareness
  30. 30. awareness  vs.  format!"#$!"#%!"#&!"#!"#(!"#)!"#*!"#+!"#,!"#$!!"#-..# /0123# 456778#9:;23#/3<=:#9=.<=2#>=#123?7=#
  31. 31. Discovery  -­‐  ebooks#1  -­‐  Recommenda/on  from  a  friend#2  -­‐  Read  an  excerpt  #3  -­‐  Bestseller  List#4  -­‐  Retailer  recommenda/on#5  -­‐  Author’s  website
  32. 32. awareness  vs.  subjectAdult  Ficon...Adult  Non-­‐Ficon...Bestseller  Lists,  In-­‐Store,  ExcerptsRecommenda0ons,  See/Hear  the  Author,  School  or  Library
  33. 33. Going  to  the  store/browser...25%  of  book  purchases  are  impulse  buys
  34. 34. Going  to  the  store/browser...25% of book purchases are impulse buysBUTEbook purchases tend to beplanned
  35. 35. #1  -­‐  I  like  the  topic/subject#2  -­‐  I  like  the  author#3  -­‐  Price#4  -­‐  I’ve  read  other  books  in  the  series#5  -­‐  I  looked  though  the  book  and  liked  itWhy  did  you  purchase  this  book?N  =  8665All  Books...
  36. 36. #1  -­‐  I  like  the  author#2  -­‐  I  like  the  series#3  -­‐  Price#4  -­‐  I  like  the  character#5  -­‐  Intrigued  by  book  /tleWhy  did  you  purchase  this  book?N  =  1005Fic/on  -­‐  Mystery
  37. 37. social  ‘reader’  networks!"#$%&()&*""+,$-+.%&/)&0123-34561#7%&()&0181#7&9":1-;%&()&<""=.>"##$:?%&()&>"##$:?@1-<""=.%&A)&,$+,""B%&C)&D$,$-+E:"B%&A)&FG;.$&H?%&A)&96$;I-31%&C)&JK?6&96$;I%&A)&L?6$3%&()&L?6$3%&C/)&
  38. 38. Annual  Overview  out  this  week!
  39. 39. reader  percepCon  of  Canadian  content
  40. 40. Robert MunchkinHarper CollinsBooks are books I really donʼt care who wrote them unless itʼs Louis LʼAmour BESTAUTHOR EVER
  41. 41. Juvenile Study - Sep., 2013!Respondents•  parents  of  kids  under  13•13-­‐17  year  olds
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
  43. 43. • PubFight  www.booknetcanada.ca/pubfight• BNC  Technology  Forum  www.booknetcanada.ca/technology-­‐forum• Code  Meet  Print  TOwww.meetup.com/CMP-­‐TO• Classrooms:  publishing  programs,  publishing  associa0onsEduca0on
  44. 44. For  more  info.  on  our  research  &  educa0on  projects:hbp://www.booknetcanada.ca/research-­‐and-­‐educa0on

×