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News Release Guidelines


General guidelines for writing a news release

General guidelines for writing a news release

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  • 1. News Release Guidelines Contact Info: Name Phone Number(s) E-mail Address Embargo Date/Time (If any) Headline Goes Here CITY, State, Date — Remember to leave ample margins, especially at the top, for use of the newspaper’s copy editor and headline writer. Indent paragraphs deeply and double-space your release. Do not use copy-editing marks except for “-MORE-” and “-30-.” There should be no errors, even corrected ones, in your release. The newspaper deserves a clean copy. Be sure to include your name and daytime phone number (perhaps using both office and cell) at the top of the release. E-mail addresses are also expected. Make it as easy as possible for the editor to contact you with any questions. The first paragraph or so should be the lead of your story, which is a summary of the most important facts in the story. Write in inverted pyramid style, just as you would a newspaper article. -MORE-
  • 2. [Click here and type slug]--- page 2 Be neat, and do not crowd copy. Use additional pages if necessary, although the one-page release has a better chance of surviving without being changed or shortened. Put “-30-” (or “-END-”) at the bottom of the last (or only) page of the release. When more than one page is used, put the word “-MORE-” at the bottom of each page except for the last. For second and succeeding pages, put a slug (one- or two-word description of the article) followed by several dashes and the page number at the top of each page. Never divide paragraphs between pages. Include boilerplate information (such as “About Our Company”) as the last paragraph(s) in the news release. Even if your release seems perfect stylistically, it will probably not get into print if the information contained in it does not fit the criteria for newsworthiness. Style is important, but content is crucial. -30-