SlideShare a Scribd company logo

Green Green Green: How NASCAR Listens to its Fans

•Download as PPTX, PDF•
•
Barbara Nixon
Barbara Nixon

Slides to accompany Prof. Barbara Nixon's presentation at the International Listening Association's 32nd Annual Convention

1 of 19
Green GreenGreenHow Listens to Its Fans Barbara B. Nixon Assistant Professor :: Southeastern University
Pop Quiz
1. Green Fuel
2. “Boys, have at it.”
3. Garage/Pit Passes for Fans
4. Social Media: A Game Changer
Contact Me Barbara B. Nixon, Ph.D. (ABD) Public Relations Faculty Southeastern University Life Member & Past President of the International Listening Association (listen.org) E-mail: bbnixon@seuniversity.edu Twitter: barbaranixon Skype: barbara.b.nixon Blog: publicrelationsmatters.com

Recommended

Fully Charged Social Media Strategies
Fully Charged Social Media StrategiesFully Charged Social Media Strategies
Fully Charged Social Media StrategiesBarbara Nixon
 
Managing Research In PR
Managing Research In PRManaging Research In PR
Managing Research In PRBarbara Nixon
 
7 Things Churches Need to Know About Social Media Now
7 Things Churches Need to Know About Social Media Now7 Things Churches Need to Know About Social Media Now
7 Things Churches Need to Know About Social Media NowBarbara Nixon
 
Twitter: WII-FM
Twitter: WII-FM Twitter: WII-FM
Twitter: WII-FM Barbara Nixon
 
Informal Methods Of Observing People
Informal Methods Of Observing PeopleInformal Methods Of Observing People
Informal Methods Of Observing PeopleBarbara Nixon
 
Social Media: Strategies That Fell Short
Social Media: Strategies That Fell ShortSocial Media: Strategies That Fell Short
Social Media: Strategies That Fell ShortBarbara Nixon
 
What Thanksgiving Dinner Has Taught Me About Being a Better Communicator
What Thanksgiving Dinner Has Taught Me About Being a Better CommunicatorWhat Thanksgiving Dinner Has Taught Me About Being a Better Communicator
What Thanksgiving Dinner Has Taught Me About Being a Better CommunicatorBarbara Nixon
 
Strategies for Engaging Students in Large Classes
Strategies for Engaging Students in Large ClassesStrategies for Engaging Students in Large Classes
Strategies for Engaging Students in Large ClassesBarbara Nixon
 

Recommended

Fully Charged Social Media Strategies
Fully Charged Social Media StrategiesFully Charged Social Media Strategies
Fully Charged Social Media StrategiesBarbara Nixon
 
Managing Research In PR
Managing Research In PRManaging Research In PR
Managing Research In PRBarbara Nixon
 
7 Things Churches Need to Know About Social Media Now
7 Things Churches Need to Know About Social Media Now7 Things Churches Need to Know About Social Media Now
7 Things Churches Need to Know About Social Media NowBarbara Nixon
 
Twitter: WII-FM
Twitter: WII-FM Twitter: WII-FM
Twitter: WII-FM Barbara Nixon
 
Informal Methods Of Observing People
Informal Methods Of Observing PeopleInformal Methods Of Observing People
Informal Methods Of Observing PeopleBarbara Nixon
 
Social Media: Strategies That Fell Short
Social Media: Strategies That Fell ShortSocial Media: Strategies That Fell Short
Social Media: Strategies That Fell ShortBarbara Nixon
 
What Thanksgiving Dinner Has Taught Me About Being a Better Communicator
What Thanksgiving Dinner Has Taught Me About Being a Better CommunicatorWhat Thanksgiving Dinner Has Taught Me About Being a Better Communicator
What Thanksgiving Dinner Has Taught Me About Being a Better CommunicatorBarbara Nixon
 
Strategies for Engaging Students in Large Classes
Strategies for Engaging Students in Large ClassesStrategies for Engaging Students in Large Classes
Strategies for Engaging Students in Large ClassesBarbara Nixon
 
7 Things Small Businesses Need to Know About Social Media NOW
7 Things Small Businesses Need to Know About Social Media NOW7 Things Small Businesses Need to Know About Social Media NOW
7 Things Small Businesses Need to Know About Social Media NOWBarbara Nixon
 
10 Things You Need to Know About Job Interviews
10 Things You Need to Know About Job Interviews10 Things You Need to Know About Job Interviews
10 Things You Need to Know About Job InterviewsBarbara Nixon
 
7 Things ILA Members Need to Know About Social Media NOW
7 Things ILA Members Need to Know About Social Media NOW7 Things ILA Members Need to Know About Social Media NOW
7 Things ILA Members Need to Know About Social Media NOWBarbara Nixon
 
What’s Working in Interactive Social Media
What’s Working in Interactive Social MediaWhat’s Working in Interactive Social Media
What’s Working in Interactive Social MediaBarbara Nixon
 
13 Ways to be an Awesome Guest Speaker
13 Ways to be an Awesome Guest Speaker13 Ways to be an Awesome Guest Speaker
13 Ways to be an Awesome Guest SpeakerBarbara Nixon
 
7 Things You Need to Know About Social Media NOW
7 Things You Need to Know About Social Media NOW7 Things You Need to Know About Social Media NOW
7 Things You Need to Know About Social Media NOWBarbara Nixon
 
How to rock your internship in 10 easy steps
How to rock your internship in 10 easy stepsHow to rock your internship in 10 easy steps
How to rock your internship in 10 easy stepsBarbara Nixon
 
7 Things Professors Need to Know About Social Media NOW
7 Things Professors Need to Know About Social Media NOW7 Things Professors Need to Know About Social Media NOW
7 Things Professors Need to Know About Social Media NOWBarbara Nixon
 
PR 101 for the Overwhelmed
PR 101 for the OverwhelmedPR 101 for the Overwhelmed
PR 101 for the OverwhelmedBarbara Nixon
 
Anatomy Of A News Release
Anatomy Of A News ReleaseAnatomy Of A News Release
Anatomy Of A News ReleaseBarbara Nixon
 
7 Things You Need to Know About Social Media NOW
7 Things You Need to Know About Social Media NOW7 Things You Need to Know About Social Media NOW
7 Things You Need to Know About Social Media NOWBarbara Nixon
 
Wordpress And Facebook And Twitter Oh My
Wordpress And Facebook And Twitter Oh MyWordpress And Facebook And Twitter Oh My
Wordpress And Facebook And Twitter Oh MyBarbara Nixon
 
Twitter: WII-FM
Twitter: WII-FMTwitter: WII-FM
Twitter: WII-FMBarbara Nixon
 
7 Things PR Students Need to Know About Social Media NOW
7 Things PR Students Need to Know About Social Media NOW7 Things PR Students Need to Know About Social Media NOW
7 Things PR Students Need to Know About Social Media NOWBarbara Nixon
 
resume
resumeresume
resumeCecilia Sims
 
Resume of John Girdwood August 2015
Resume of John Girdwood August 2015Resume of John Girdwood August 2015
Resume of John Girdwood August 2015John Girdwood
 
ROB STAGGENBORG (8)
ROB STAGGENBORG (8)ROB STAGGENBORG (8)
ROB STAGGENBORG (8)Rob Staggenborg, APR
 
Andrew_Downard_Reference_Sheet
Andrew_Downard_Reference_SheetAndrew_Downard_Reference_Sheet
Andrew_Downard_Reference_SheetAndrew Downard
 
Katharine Resume2
Katharine Resume2Katharine Resume2
Katharine Resume2Katharine Ybarra
 
The Networked Cultural Diffusion of Kpop on YouTube
The Networked Cultural Diffusion of Kpop on YouTubeThe Networked Cultural Diffusion of Kpop on YouTube
The Networked Cultural Diffusion of Kpop on YouTubeWeiai Wayne Xu
 
Making a Positive Impression Online
Making a Positive Impression OnlineMaking a Positive Impression Online
Making a Positive Impression OnlineBarbara Nixon
 
7 Tips for Cultivating Your Personal Brand
7 Tips for Cultivating Your Personal Brand7 Tips for Cultivating Your Personal Brand
7 Tips for Cultivating Your Personal BrandBarbara Nixon
 

More Related Content

What's hot

7 Things Small Businesses Need to Know About Social Media NOW
7 Things Small Businesses Need to Know About Social Media NOW7 Things Small Businesses Need to Know About Social Media NOW
7 Things Small Businesses Need to Know About Social Media NOWBarbara Nixon
 
10 Things You Need to Know About Job Interviews
10 Things You Need to Know About Job Interviews10 Things You Need to Know About Job Interviews
10 Things You Need to Know About Job InterviewsBarbara Nixon
 
7 Things ILA Members Need to Know About Social Media NOW
7 Things ILA Members Need to Know About Social Media NOW7 Things ILA Members Need to Know About Social Media NOW
7 Things ILA Members Need to Know About Social Media NOWBarbara Nixon
 
What’s Working in Interactive Social Media
What’s Working in Interactive Social MediaWhat’s Working in Interactive Social Media
What’s Working in Interactive Social MediaBarbara Nixon
 
13 Ways to be an Awesome Guest Speaker
13 Ways to be an Awesome Guest Speaker13 Ways to be an Awesome Guest Speaker
13 Ways to be an Awesome Guest SpeakerBarbara Nixon
 
7 Things You Need to Know About Social Media NOW
7 Things You Need to Know About Social Media NOW7 Things You Need to Know About Social Media NOW
7 Things You Need to Know About Social Media NOWBarbara Nixon
 
How to rock your internship in 10 easy steps
How to rock your internship in 10 easy stepsHow to rock your internship in 10 easy steps
How to rock your internship in 10 easy stepsBarbara Nixon
 
7 Things Professors Need to Know About Social Media NOW
7 Things Professors Need to Know About Social Media NOW7 Things Professors Need to Know About Social Media NOW
7 Things Professors Need to Know About Social Media NOWBarbara Nixon
 
PR 101 for the Overwhelmed
PR 101 for the OverwhelmedPR 101 for the Overwhelmed
PR 101 for the OverwhelmedBarbara Nixon
 
Anatomy Of A News Release
Anatomy Of A News ReleaseAnatomy Of A News Release
Anatomy Of A News ReleaseBarbara Nixon
 
7 Things You Need to Know About Social Media NOW
7 Things You Need to Know About Social Media NOW7 Things You Need to Know About Social Media NOW
7 Things You Need to Know About Social Media NOWBarbara Nixon
 
Wordpress And Facebook And Twitter Oh My
Wordpress And Facebook And Twitter Oh MyWordpress And Facebook And Twitter Oh My
Wordpress And Facebook And Twitter Oh MyBarbara Nixon
 
7 Things PR Students Need to Know About Social Media NOW
7 Things PR Students Need to Know About Social Media NOW7 Things PR Students Need to Know About Social Media NOW
7 Things PR Students Need to Know About Social Media NOWBarbara Nixon
 
Resume of John Girdwood August 2015
Resume of John Girdwood August 2015Resume of John Girdwood August 2015
Resume of John Girdwood August 2015John Girdwood
 
Andrew_Downard_Reference_Sheet
Andrew_Downard_Reference_SheetAndrew_Downard_Reference_Sheet
Andrew_Downard_Reference_SheetAndrew Downard
 
The Networked Cultural Diffusion of Kpop on YouTube
The Networked Cultural Diffusion of Kpop on YouTubeThe Networked Cultural Diffusion of Kpop on YouTube
The Networked Cultural Diffusion of Kpop on YouTubeWeiai Wayne Xu
 

What's hot (20)

7 Things Small Businesses Need to Know About Social Media NOW
7 Things Small Businesses Need to Know About Social Media NOW7 Things Small Businesses Need to Know About Social Media NOW
7 Things Small Businesses Need to Know About Social Media NOW
 
10 Things You Need to Know About Job Interviews
10 Things You Need to Know About Job Interviews10 Things You Need to Know About Job Interviews
10 Things You Need to Know About Job Interviews
 
7 Things ILA Members Need to Know About Social Media NOW
7 Things ILA Members Need to Know About Social Media NOW7 Things ILA Members Need to Know About Social Media NOW
7 Things ILA Members Need to Know About Social Media NOW
 
What’s Working in Interactive Social Media
What’s Working in Interactive Social MediaWhat’s Working in Interactive Social Media
What’s Working in Interactive Social Media
 
13 Ways to be an Awesome Guest Speaker
13 Ways to be an Awesome Guest Speaker13 Ways to be an Awesome Guest Speaker
13 Ways to be an Awesome Guest Speaker
 
7 Things You Need to Know About Social Media NOW
7 Things You Need to Know About Social Media NOW7 Things You Need to Know About Social Media NOW
7 Things You Need to Know About Social Media NOW
 
How to rock your internship in 10 easy steps
How to rock your internship in 10 easy stepsHow to rock your internship in 10 easy steps
How to rock your internship in 10 easy steps
 
7 Things Professors Need to Know About Social Media NOW
7 Things Professors Need to Know About Social Media NOW7 Things Professors Need to Know About Social Media NOW
7 Things Professors Need to Know About Social Media NOW
 
PR 101 for the Overwhelmed
PR 101 for the OverwhelmedPR 101 for the Overwhelmed
PR 101 for the Overwhelmed
 
Anatomy Of A News Release
Anatomy Of A News ReleaseAnatomy Of A News Release
Anatomy Of A News Release
 
7 Things You Need to Know About Social Media NOW
7 Things You Need to Know About Social Media NOW7 Things You Need to Know About Social Media NOW
7 Things You Need to Know About Social Media NOW
 
Wordpress And Facebook And Twitter Oh My
Wordpress And Facebook And Twitter Oh MyWordpress And Facebook And Twitter Oh My
Wordpress And Facebook And Twitter Oh My
 
Twitter: WII-FM
Twitter: WII-FMTwitter: WII-FM
Twitter: WII-FM
 
7 Things PR Students Need to Know About Social Media NOW
7 Things PR Students Need to Know About Social Media NOW7 Things PR Students Need to Know About Social Media NOW
7 Things PR Students Need to Know About Social Media NOW
 
resume
resumeresume
resume
 
Resume of John Girdwood August 2015
Resume of John Girdwood August 2015Resume of John Girdwood August 2015
Resume of John Girdwood August 2015
 
ROB STAGGENBORG (8)
ROB STAGGENBORG (8)ROB STAGGENBORG (8)
ROB STAGGENBORG (8)
 
Andrew_Downard_Reference_Sheet
Andrew_Downard_Reference_SheetAndrew_Downard_Reference_Sheet
Andrew_Downard_Reference_Sheet
 
Katharine Resume2
Katharine Resume2Katharine Resume2
Katharine Resume2
 
The Networked Cultural Diffusion of Kpop on YouTube
The Networked Cultural Diffusion of Kpop on YouTubeThe Networked Cultural Diffusion of Kpop on YouTube
The Networked Cultural Diffusion of Kpop on YouTube
 

Viewers also liked

Making a Positive Impression Online
Making a Positive Impression OnlineMaking a Positive Impression Online
Making a Positive Impression OnlineBarbara Nixon
 
7 Tips for Cultivating Your Personal Brand
7 Tips for Cultivating Your Personal Brand7 Tips for Cultivating Your Personal Brand
7 Tips for Cultivating Your Personal BrandBarbara Nixon
 
Social Media For Up and Coming PR Practitioners
Social Media For Up and Coming PR PractitionersSocial Media For Up and Coming PR Practitioners
Social Media For Up and Coming PR PractitionersBarbara Nixon
 
D4D Drivers 2010
D4D Drivers 2010D4D Drivers 2010
D4D Drivers 2010SpeedWyze
 
In Nascar, Simulators Arent Tjust Toys Anymore
In Nascar, Simulators Arent Tjust Toys AnymoreIn Nascar, Simulators Arent Tjust Toys Anymore
In Nascar, Simulators Arent Tjust Toys AnymoreSpeedWyze
 
PR People & Journalists Can Drive Each Other Nuts
PR People & Journalists Can Drive Each Other NutsPR People & Journalists Can Drive Each Other Nuts
PR People & Journalists Can Drive Each Other NutsBarbara Nixon
 
Barbara Nixon, My Mom. by Kate Nixon
Barbara Nixon, My Mom. by Kate NixonBarbara Nixon, My Mom. by Kate Nixon
Barbara Nixon, My Mom. by Kate NixonBarbara Nixon
 
Army multi cultural
Army multi culturalArmy multi cultural
Army multi culturalSpeedWyze
 
Revolution Racing Overview
Revolution Racing OverviewRevolution Racing Overview
Revolution Racing OverviewSpeedWyze
 
The only secret you need to know about making viral content
The only secret you need to know about making viral contentThe only secret you need to know about making viral content
The only secret you need to know about making viral contentBarbara Nixon
 

Viewers also liked (10)

Making a Positive Impression Online
Making a Positive Impression OnlineMaking a Positive Impression Online
Making a Positive Impression Online
 
7 Tips for Cultivating Your Personal Brand
7 Tips for Cultivating Your Personal Brand7 Tips for Cultivating Your Personal Brand
7 Tips for Cultivating Your Personal Brand
 
Social Media For Up and Coming PR Practitioners
Social Media For Up and Coming PR PractitionersSocial Media For Up and Coming PR Practitioners
Social Media For Up and Coming PR Practitioners
 
D4D Drivers 2010
D4D Drivers 2010D4D Drivers 2010
D4D Drivers 2010
 
In Nascar, Simulators Arent Tjust Toys Anymore
In Nascar, Simulators Arent Tjust Toys AnymoreIn Nascar, Simulators Arent Tjust Toys Anymore
In Nascar, Simulators Arent Tjust Toys Anymore
 
PR People & Journalists Can Drive Each Other Nuts
PR People & Journalists Can Drive Each Other NutsPR People & Journalists Can Drive Each Other Nuts
PR People & Journalists Can Drive Each Other Nuts
 
Barbara Nixon, My Mom. by Kate Nixon
Barbara Nixon, My Mom. by Kate NixonBarbara Nixon, My Mom. by Kate Nixon
Barbara Nixon, My Mom. by Kate Nixon
 
Army multi cultural
Army multi culturalArmy multi cultural
Army multi cultural
 
Revolution Racing Overview
Revolution Racing OverviewRevolution Racing Overview
Revolution Racing Overview
 
The only secret you need to know about making viral content
The only secret you need to know about making viral contentThe only secret you need to know about making viral content
The only secret you need to know about making viral content
 

More from Barbara Nixon

Public Speaking Tips
Public Speaking TipsPublic Speaking Tips
Public Speaking TipsBarbara Nixon
 
What Thanksgiving Dinner Has Taught Me About Being a Better Communicator
What Thanksgiving Dinner Has Taught Me About Being a Better CommunicatorWhat Thanksgiving Dinner Has Taught Me About Being a Better Communicator
What Thanksgiving Dinner Has Taught Me About Being a Better CommunicatorBarbara Nixon
 
The Changing Adult Learner
The Changing Adult LearnerThe Changing Adult Learner
The Changing Adult LearnerBarbara Nixon
 
Explaining Complex Stuff So People Understand It
Explaining Complex Stuff So People Understand ItExplaining Complex Stuff So People Understand It
Explaining Complex Stuff So People Understand ItBarbara Nixon
 
Why would this 50-year-old woman get a neck tattoo?
Why would this 50-year-old woman get a neck tattoo?Why would this 50-year-old woman get a neck tattoo?
Why would this 50-year-old woman get a neck tattoo?Barbara Nixon
 
COMM 4633 Personal Learning Network Presentation
COMM 4633 Personal Learning Network PresentationCOMM 4633 Personal Learning Network Presentation
COMM 4633 Personal Learning Network PresentationBarbara Nixon
 
Southeastern University COMM Majors & Minors Meeting, Fall 2011
Southeastern University COMM Majors & Minors Meeting, Fall 2011Southeastern University COMM Majors & Minors Meeting, Fall 2011
Southeastern University COMM Majors & Minors Meeting, Fall 2011Barbara Nixon
 
Chapter 1 What is Public Relations?
Chapter 1 What is Public Relations?Chapter 1 What is Public Relations?
Chapter 1 What is Public Relations?Barbara Nixon
 

More from Barbara Nixon (8)

Public Speaking Tips
Public Speaking TipsPublic Speaking Tips
Public Speaking Tips
 
What Thanksgiving Dinner Has Taught Me About Being a Better Communicator
What Thanksgiving Dinner Has Taught Me About Being a Better CommunicatorWhat Thanksgiving Dinner Has Taught Me About Being a Better Communicator
What Thanksgiving Dinner Has Taught Me About Being a Better Communicator
 
The Changing Adult Learner
The Changing Adult LearnerThe Changing Adult Learner
The Changing Adult Learner
 
Explaining Complex Stuff So People Understand It
Explaining Complex Stuff So People Understand ItExplaining Complex Stuff So People Understand It
Explaining Complex Stuff So People Understand It
 
Why would this 50-year-old woman get a neck tattoo?
Why would this 50-year-old woman get a neck tattoo?Why would this 50-year-old woman get a neck tattoo?
Why would this 50-year-old woman get a neck tattoo?
 
COMM 4633 Personal Learning Network Presentation
COMM 4633 Personal Learning Network PresentationCOMM 4633 Personal Learning Network Presentation
COMM 4633 Personal Learning Network Presentation
 
Southeastern University COMM Majors & Minors Meeting, Fall 2011
Southeastern University COMM Majors & Minors Meeting, Fall 2011Southeastern University COMM Majors & Minors Meeting, Fall 2011
Southeastern University COMM Majors & Minors Meeting, Fall 2011
 
Chapter 1 What is Public Relations?
Chapter 1 What is Public Relations?Chapter 1 What is Public Relations?
Chapter 1 What is Public Relations?
 

Green Green Green: How NASCAR Listens to its Fans

Editor's Notes

  1. Photo Credit: http://www.flickr.com/photos/platinum/4003281/sizes/z/
  2. Image Credit: http://www.flickr.com/photos/turkguy19/1525971503/
  3. 4 Ways NASCAR (the sport, not necessarily the NASCAR sanctioning body) Listens to Its FansImage Credit: http://www.amazon.com/Nascar-Racing-4-Pc/dp/B000056OYN
  4. Image Credit: http://www.flickr.com/photos/snake-eyes/986727717/
  5. Image Credit: http://www.flickr.com/photos/bristolmotorspeedway/2822831710/in/photostream/Video:http://www.youtube.com/watch?v=EV9WgCEobOg
  6. Director of Competition Robin Pemberton says, “Boys, have at it.”Video: http://www.youtube.com/watch?v=EV9WgCEobOg
  7. Image Credit: http://www.flickr.com/photos/lwr/150645413/