Of the 200 federal IT workers we surveyed, more than half are using mobile devices for work.

1. Federal Employees Are Turning to
Mobile Devices for Work
A Survey of Federal IT Workers on the Their Mobile Use

2. What We Found
• We surveyed 200 federal IT workers (11/2011)
• More than half of these are now using mobile devices for work
• More significantly, these IT employees reported that more than half
of their non-IT agency colleagues were also regularly using mobile
devices for work
• Of those using mobile devices, two-thirds were doing so every day
• Most popular applications for mobile devices:
– Email
– Project management
– Social media
• Facebook is the most popular social media platform

3. Take-Aways
• We believe that 2012 will be the year that mobile devices
become the norm and not the exception at government agencies
for work purposes
• Government agencies will need to take measures to
accommodate this trend, through better access and security
• This trend will also have a major impact on government
contractors
• Companies seeking to do business with government
agencies will need to develop compelling digital marketing
campaigns that optimize the mobile experience if they want
to reach this audience

4. Take-Aways
• Today, email applications are by far the most popular of those
being accessed on mobile devices
• But project management and other tools are not far behind, and
must be designed to perform on mobile devices
• Social media is also being widely used across agencies for work
purposes
• Facebook is the most common social media tool being accessed
on mobile devices–companies and government agencies need to
recognize this trend and serve up the right content through this
platform

5. Use of Mobile Device by Federal IT Workers
Not at All (36%) Daily (45%)
Less Than Once a
Month (9%)
At Least Once At Least Once
a Month (4%) a Week (7%)
Q: How frequently do you use a mobile device, such as a smart phone,
tablet or other mobile device, to access information for your job, including
websites, email, data bases, and other types of systems?

6. Employees in Your Agency Who Use Mobile Devices
None (3%)
Hardly Any (9%)
Most
Employees
(19%)
A Small Number
(33%)
Many, but Not
Most (38%)
Q: Thinking about the employees across your agency, how would you characterize the
number of agency employees who are using a mobile device, such as a smart
phone, tablet or other mobile device, to access information for their job, including
websites, email, databases, and other types of systems?

7. Use of Mobile Device by Employees in Your Agency
At Least Once a At Least Once a
Week (22%) Month (7%)
Less Than Once a
Month (3%)
Not at All (2%)
Daily (66%)
Q: Thinking of the typical employee in your agency who is using a mobile device as
described earlier for work purposes, how often would you say they are using it?

8. Mobile Device Applications Used by Employees
Email apps 93%
Project management tools 36%
Social media 20%
VoIP apps (e.g., Skype) 13%
Others 6%
0% 10% 20% 30% 40% 50% 60% 70%
80%
90%
100%
Overall
Q: Which of the following applications are used by people in your agency on
their mobile devices as part of their work?

9. Social Media for Work on Mobile Devices
Facebook
68%
Twitter 21%
Google+ 16%
LinkedIN 11%
Youtube 3%
Myspace 3%
Email 3%
0%
10%
20%
30%
40%
50%
60%
70%
Overall
Q: Which social media platforms are being used for work purposes by
agency employees on their mobile devices?

10. Introduction to Bluetext

11. Introducing Bluetext
• Provide integrated marketing, branding, and
communications services
• Team has spent years working with media
and technology providers to help them
achieve success with digital marketing
campaigns
• Deep expertise utilizing every channel to
drive brand preference

12. Capabilities

13. New Logos Slide To Be Created

14. Industry Recognition

15. Let’s Discuss Your Challenges
Rick Silipigni
Partner and Chief Growth Officer
2233 Wisconsin Avenue, NW
Washington, DC 20007
(202) 697-2096
rick@bluetext.com