Learn how to uncover exactly what your competitors are doing from an SEO perspective to outrank you from an SEO services company.

1. What Are Your Competitors Doing in
SEO to Outrank You?
Tuesday, 27 August, 13

2. www.blueprintim.com
Overview
• As an SEO company, we are
often asked what’s required to
outrank the competition
• We are going to outline the
steps to take to understand
exactly what your competitors
are doing to outrank you
• We are going to show you what
you can do to win the ranking
war!
Tuesday, 27 August, 13

3. www.blueprintim.com
Understanding the Domain Authority
• To get a good understanding of
what it will take to beat your
competition, start by entering
the number one keyword that
you would like to rank well for
into Google
Tuesday, 27 August, 13

4. www.blueprintim.com
Understanding the Domain Authority
• Copy the URL of the highest
ranking Website into open site
explorer
Tuesday, 27 August, 13

5. www.blueprintim.com
Understanding the Domain Authority
• By doing this, you will see the
Moz rank for the site and page,
which gives you an idea of the
domain authority and page
authority
• Domain authority shows you the
reputation of the Website
• Higher the number out of 100,
the greater the authority
• Page authority shows you the
same thing but it’s for the page
itself
Tuesday, 27 August, 13

6. www.blueprintim.com
Analyze the Volume of Domains and Links
• Once you have a good
understanding of the authority
of the Website that you are
competing against, you then
want to look at the number of
root domains (Websites) that are
linking to your competitor
• The higher the number of root
domains, the better their link
building is
Tuesday, 27 August, 13

7. www.blueprintim.com
Analyze the Volume of Domains and Links
• Then, take a look at the actual
number of links they have from
external Websites
• The volume of links shows you
how aggressive they are at link
building
Tuesday, 27 August, 13

8. www.blueprintim.com
Review Anchor Text
• Look at the anchor text that is
being used for all of their links
• If they are using the keyword
that you are competing against,
it’s a strong indication of the
quality of their link building
campaign
• Here’s an example from the
automotive industry
Tuesday, 27 August, 13

9. www.blueprintim.com
Determine the Quality of Websites
• Click on the linking domains tab
in Open Site Explorer to see
what Websites are linking to
your competitors to determine
the quality of links that they
have
• Take the time to look at the
sites that are linking to your
competitors
• You will get an understanding
of the quality of the sites and
uncover link building
opportunities
Tuesday, 27 August, 13

10. www.blueprintim.com
Don’t Forget Social Media
• As many of you are aware,
social media supports your SEO
strategy and ranking
• Look at your competitors social
networks in terms of shares,
likes, tweets, and +1’s
• This is a strong indication of the
quality of your competitors
content, while showing you how
many people are interacting
with them
Tuesday, 27 August, 13

11. www.blueprintim.com
Summary
• By following these, you will get
a good feel for what it will take
to beat your competition both
in terms of volume and quality
• We recommend following these
steps for the top three to five
sites that are ranking well for
your keywords
• Rinse and repeat the steps
above for your top competitors
Tuesday, 27 August, 13

12. www.blueprintim.com
Download Free SEO eBook at
www.blueprintim.com
Tuesday, 27 August, 13