The document discusses how small businesses can use social media and interactive marketing. It addresses why small businesses should engage in social media by pointing out that customers may be talking about the business online. It then asks what small businesses should do by suggesting they educate themselves on social media, plan a strategy, and begin participating. The document also addresses how businesses can get started with social media by evaluating their current online presence, determining the best platforms, researching industry influencers, differentiating their business, and educating customers.

1. SOCIAL MEDIA & INTERACTIVE MARKETING
FOR SMALL BUSINESS
Chris Vance, President
Collaboration Insights
Monday, March 1, 2010

2. traditional media
SOCIAL MEDIA
defined.
social media
Monday, March 1, 2010

3. 3 QUESTIONS
Why?
What?
How?
Monday, March 1, 2010

4. WHY
do I care?
People are talking about your
business.
People are NOT talking about your
business.
Monday, March 1, 2010

5. WHAT
should I do?
Educate yourself
Plan your strategy
Take a dive!
Monday, March 1, 2010

6. WHAT
should I do?
Educate yourself
Plan your strategy
Take a dive!
Monday, March 1, 2010

7. NEW RULES
find the conversation!
Monday, March 1, 2010

8. HOW
do I get this going?
What online presence do
you have now?
What social media outlets
would work best for your
company?
Who do you respect in your industry? Do
they have a blog?
How do you differentiate yourself in your
industry?
How can you educate the public on your
business?
Monday, March 1, 2010

9. HOW
do I get this going?
What online presence do
you have now?
What social media outlets
would work best for your
company?
Who do you respect in your industry? Do
they have a blog?
How do you differentiate yourself in your
industry?
How can you educate the public on your
business?
Monday, March 1, 2010

10. THANK YOU!
Collaboration Insights - www.collaborationinsights.com
Chris Vance - chris.vance@collaborationinsights.com
Twitter: @topherthoughts
blog: www.topherthoughts.com
Collaboration Insights provides outsourced marketing & back-
office support for small businesses.
Monday, March 1, 2010