Social networking for IT managers

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Slides from presentation on social networking I gave to the Nten Long Island 501 Tech Club on Thu, 10/7/10.

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Social networking for IT managers

  1. 1. Norman Reiss Nonprofit Bridge www.nonprofitbridge.com Nten Long Island 501 Tech Club October 7, 2010
  2. 2. 1.Why should I care about social networking? Does it really matter to IT? <ul><li>Tools may change but idea of social networking / media will persevere </li></ul><ul><li>Will help you play a more strategic role in your organization </li></ul>Norman Reiss, Nonprofit Bridge Social Networking for IT Managers, Oct. 7, 2010
  3. 3. 2.Which social networks should I focus on? <ul><li>Where are your constituents? </li></ul><ul><li>Start with Facebook and Twitter – don’t try to be in too many places at beginning (better to use one or more channels well than many channels poorly) </li></ul>Norman Reiss, Nonprofit Bridge Social Networking for IT Managers, Oct. 7, 2010
  4. 4. 3. Facebook or Twitter? <ul><li>Where are your competitors? </li></ul><ul><li>Use Twitter for brief, frequent updates </li></ul><ul><li>Use Facebook for more detailed updates, to share videos and build ongoing conversation </li></ul>Norman Reiss, Nonprofit Bridge Social Networking for IT Managers, Oct. 7, 2010
  5. 5. 4. Who in organization should handle social networking? <ul><li>Best to assign to a specific person </li></ul><ul><li>Volunteers are OK but are they educated enough about your mission / focus? </li></ul><ul><li>Best to have staff involved too </li></ul>Norman Reiss, Nonprofit Bridge Social Networking for IT Managers, Oct. 7, 2010
  6. 6. 5. How much time does my organization need to spend on social networking to be successful? <ul><li>2 hours / week / channel </li></ul><ul><li>Devoting time to social networking does not necessarily guarantee success, but not putting in enough time almost guarantees failure </li></ul>Norman Reiss, Nonprofit Bridge Social Networking for IT Managers, Oct. 7, 2010
  7. 7. 6. Can social networking be used for fundraising? <ul><li>Yes, but this is not its main benefit </li></ul><ul><li>Best for engaging / communicating with constituents </li></ul><ul><li>See Facebook Causes ( facebook.com/causes ) and Tweetsgiving ( twitter.com/tweetsgiving ) </li></ul>Norman Reiss, Nonprofit Bridge Social Networking for IT Managers, Oct. 7, 2010
  8. 8. 7. How do I measure ROI on social networking? <ul><li>Email list subscribers </li></ul><ul><li>Facebook ‘likes’ </li></ul><ul><li>Twitter followers </li></ul><ul><li>Advocacy actions taken </li></ul><ul><li>Facebook Insights </li></ul><ul><li>Google Analytics </li></ul><ul><li>Trackable links (e.g. bit.ly) </li></ul>Norman Reiss, Nonprofit Bridge Social Networking for IT Managers, Oct. 7, 2010
  9. 9. 8. How can my organization develop a social networking policy? <ul><li>Do this FIRST before getting started </li></ul><ul><li>See Wendy Harman’s Red Cross Social Media Handbook </li></ul><ul><li>sites.google.com/site/wharman/social-media-strategy-handbook </li></ul>Norman Reiss, Nonprofit Bridge Social Networking for IT Managers, Oct. 7, 2010
  10. 10. 9. How do I build a community on our social network? <ul><li>Ask questions </li></ul><ul><li>Encourage feedback </li></ul><ul><li>Respond quickly to comments </li></ul>Norman Reiss, Nonprofit Bridge Social Networking for IT Managers, Oct. 7, 2010
  11. 11. 10. Should I consider a private social network instead of a public social network? <ul><li>Both can be useful but depends on your available resources </li></ul><ul><li>Private best for sensitive subject matter and for more control over platform </li></ul>Norman Reiss, Nonprofit Bridge Social Networking for IT Managers, Oct. 7, 2010
  12. 12. Halfway Through <ul><li>Questions? </li></ul>Norman Reiss, Nonprofit Bridge Social Networking for IT Managers, Oct. 7, 2010
  13. 13. 11. What do I talk about on our social network? <ul><li>Information about your cause, not just about your organization </li></ul><ul><li>Give examples of your nonprofit’s work </li></ul><ul><li>Integrate with other communication channels </li></ul>Norman Reiss, Nonprofit Bridge Social Networking for IT Managers, Oct. 7, 2010
  14. 14. 12. How do I convince management that social networking is worthwhile? <ul><li>Start with small pilot project </li></ul><ul><li>Show what your competitors are already doing </li></ul><ul><li>Find an internal advocate </li></ul>Norman Reiss, Nonprofit Bridge Social Networking for IT Managers, Oct. 7, 2010
  15. 15. 13. Should we create a Facebook application? <ul><li>Do you have a large audience on platform? </li></ul><ul><li>Do you have expertise to create – and maintain application? (Facebook changes daily) </li></ul>Norman Reiss, Nonprofit Bridge Social Networking for IT Managers, Oct. 7, 2010
  16. 16. 14. What type / size nonprofits do best with social networking? <ul><li>Smaller organizations sometimes have the best results </li></ul><ul><li>Large organizations can do well if they don’t get embroiled in debate </li></ul><ul><li>Will your culture support an open communication with your constituents? </li></ul>Norman Reiss, Nonprofit Bridge Social Networking for IT Managers, Oct. 7, 2010
  17. 17. 15. How often should we post on social networks? <ul><li>Establish a baseline frequency and stick to it </li></ul><ul><li>Don’t promise more than you can reasonably deliver (e.g. email newsletters) </li></ul><ul><li>TIP – plan in advance with an integrated communications calendar </li></ul>Norman Reiss, Nonprofit Bridge Social Networking for IT Managers, Oct. 7, 2010
  18. 18. 16. What are hash tags and how are they used? <ul><li>Start with # </li></ul><ul><li>Ways to identify specific topics </li></ul><ul><li>Include in your posts on Twitter </li></ul>Norman Reiss, Nonprofit Bridge Social Networking for IT Managers, Oct. 7, 2010
  19. 19. 17. What are examples of nonprofits that have succeeded with social networking? <ul><li>American Red Cross </li></ul><ul><li>National Wildlife Federation </li></ul><ul><li>Humane Society </li></ul><ul><li>Lance Armstrong Foundation </li></ul><ul><li>Autism Speaks </li></ul>Norman Reiss, Nonprofit Bridge Social Networking for IT Managers, Oct. 7, 2010
  20. 20. 18. How can we monitor what others are saying about our organization? <ul><li>Google Alerts – www.google.com/alerts </li></ul><ul><li>Twitter Search – search.twitter.com </li></ul><ul><li>Technorati (to search blogs) – www.technorati.com </li></ul><ul><li>iGoogle Dashboard – www.google.com/ig </li></ul><ul><li>SocialMention – www.socialmention.com </li></ul><ul><li>Listen before you post </li></ul>Norman Reiss, Nonprofit Bridge Social Networking for IT Managers, Oct. 7, 2010
  21. 21. 19. Should I use products like TweetDeck, HootSuite and Seesmic Desktop? <ul><li>Good way to combine data from many social networks </li></ul><ul><li>Helps to filter topics you’re most interested in </li></ul><ul><li>Can be distracting if you keep active throughout day </li></ul>Norman Reiss, Nonprofit Bridge Social Networking for IT Managers, Oct. 7, 2010
  22. 22. 20. What are some good resources on social networking? <ul><li>Nonprofit Social Network Benchmark Report nonprofitsocialnetworksurvey.com </li></ul><ul><li>Nonprofit Social Media Decision Guide www.idealware.org/reports/nonprofit-social-media-decision-guide </li></ul><ul><li>Beth’s Blog – www.bethkanter.org </li></ul><ul><li>Upcoming Nten Webinars – nten.org/webinars </li></ul><ul><ul><li>10/8 – Developing a Social Networking Strategy </li></ul></ul><ul><ul><li>10/15 – Learn about Nten’s Social Network Strategy </li></ul></ul><ul><ul><li>10/21 – Managing Your Personal and Professional Brand </li></ul></ul><ul><ul><li>10/26 – Social Media Decision Maker’s Toolkit </li></ul></ul>Norman Reiss, Nonprofit Bridge Social Networking for IT Managers, Oct. 7, 2010
  23. 23. Thank You <ul><li>Read my blog at www.nonprofitbridge.com </li></ul><ul><li>Connect with me on social networks: </li></ul><ul><ul><li>LinkedIn - www.linkedin.com/in/nonprofitbridge </li></ul></ul><ul><ul><li>Twitter - www.twitter.com/nonprofitbridge </li></ul></ul><ul><ul><li>Facebook - www.facebook.com/#/nonprofitbridge </li></ul></ul><ul><li>Email – [email_address] </li></ul><ul><li>Phone – 646-827-0635 </li></ul>Norman Reiss, Nonprofit Bridge Social Networking for IT Managers, Oct. 7, 2010

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