this is view about cross caltural

2.  Culture is the "lens" through which you view the
world.
 It is central to what you see,
 How you make sense of what you see,
 How you express yourself.
"Culture is the arts elevated to a set of beliefs."
– Tom Wolfe

3. What is different?
1. Communication Styles
2. Attitudes toward conflicts
3. Decision making style
4. Approaches to knowing
What is hidden below the surface?
1. Beliefs
2. Values
3. Expectations
4. Attitudes
Four Fundamental Patterns of Cultural Difference

4. CODES USED IN COMMUNICATIONCODES USED IN COMMUNICATION
Verbal CommunicationVerbal Communication
 WordsWords
 VoiceVoice
Non-Verbal CommunicationNon-Verbal Communication
 GesturesGestures
 PosturesPostures
 Facial ExpressionsFacial Expressions
 Eye ContactEye Contact
 Vocal CharacteristicsVocal Characteristics
 Personal AppearancePersonal Appearance
 TouchTouch

5. Cross Culture CommunicationCross Culture Communication
Intercultural communIcatIon Is the process ofIntercultural communIcatIon Is the process of
sendIng and receIvIng messages betweensendIng and receIvIng messages between
people whose cultural background could leadpeople whose cultural background could lead
them to Interpret verbal and non-verbal sIgnsthem to Interpret verbal and non-verbal sIgns
dIfferently.dIfferently.

6. Why Cross CultureWhy Cross Culture
Communication is important ?Communication is important ?
◦ Business OpportunitiesBusiness Opportunities
◦ Job OpportunitiesJob Opportunities
◦ Improves the contribution of employees in a diverseImproves the contribution of employees in a diverse
workforceworkforce
◦ Sharing of views and ideasSharing of views and ideas
◦ Talent improvisationTalent improvisation
◦ An understanding of diverse marketAn understanding of diverse market
Globalization:Globalization: Cross border movement of people, goods and dataCross border movement of people, goods and data
brings more and more cultures into contact with one another andbrings more and more cultures into contact with one another and
increases the potential of cross culture communication.increases the potential of cross culture communication.

7. Blocks to Cultural Communication
1. Ethnocentrism : Inability to accept another culture's world view;
"my way is the best."
2. Discrimination : Differential treatment of an individual due to
minority status; actual and perceived; e.g., "we just aren't equipped to
serve people like that."
3. Stereotyping : Generalizing about a person while ignoring presence
of individual difference; e.g., "she's like that because she's Asian – all
Asians are nonverbal."

8. 4.Cultural Blindness: Differences are ignored and one proceeds as
though differences did not exist; e.g., "there's no need to worry about a
person's culture
5.Cultural Imposition: Belief that everyone should conform to the
majority; e.g., "we know what's best for you, if you don't like it you can
go elsewhere."
6.Tone Difference : Formal tone change becomes embarrassing and
off-putting in some cultures.