A high-level definition of Search Engine Optimization (SEO) presented at the Hackers and Founders Growth Hacks event on September 29, 2012.

1. Presented at Growth Hacks
By AJ Kohn
Owner, Blind Five Year Old
@ajkohn
1

2. Blind Five Year Old | @ajkohn

3. No. Blind Five Year Old | @ajkohn

4. No! Blind Five Year Old | @ajkohn

5. NO. Blind Five Year Old | @ajkohn

6. NO! Blind Five Year Old | @ajkohn

8. Search Engine Optimization seeks to
generate productive organic traffic via
technically sound and connected sites by
matching query syntax and intent with
relevance and value.
http://bit.ly/seodefinition Blind Five Year Old | @ajkohn

9. Blind Five Year Old | @ajkohn

11. I drove a ton of
search traffic
and all I got was
this lousy t-shirt
All traffic is not created equal. Blind Five Year Old | @ajkohn

12. More Does Not Mean Better
Optimize for traffic that moves your business. Blind Five Year Old | @ajkohn

14. Don’t trip yourself up. Blind Five Year Old | @ajkohn

15. No Code Mooning
Secure your subdomains. Blind Five Year Old | @ajkohn

16. Robots.txt
Be very, very careful. Blind Five Year Old | @ajkohn

17. Surf Like Googlebot
Use progressive enhancement. Blind Five Year Old | @ajkohn

18. See Like Googlebot
Blind Five Year Old | @ajkohn

19. Googlebot is People Too
http://bit.ly/grepseo Blind Five Year Old | @ajkohn

21. How do your users search? Blind Five Year Old | @ajkohn

22. ‘all weather fluid displacement sculpture’ or ‘outdoor water fountain’
Blind Five Year Old | @ajkohn

23. Google Autocomplete
Reflects real queries. Blind Five Year Old | @ajkohn

24. Google Related
Blind Five Year Old | @ajkohn

25. Navel Gazing
Google Analytics Site Search
PPC
Look at your real searches. Blind Five Year Old | @ajkohn

26. User Generated Content
Reviews
Comments
Blind Five Year Old | @ajkohn

27. Competitors Terms
Blind Five Year Old | @ajkohn

29. Why?
Blind Five Year Old | @ajkohn

30. Navigational
Trying to get somewhere. Blind Five Year Old | @ajkohn

31. Informational
Trying to learn something. Blind Five Year Old | @ajkohn

32. Transactional
Trying to do something. Blind Five Year Old | @ajkohn

33. Beyond Keywords
Why are they really searching?
Target the keyword, optimize the intent. Blind Five Year Old | @ajkohn

35. Blind Five Year Old | @ajkohn

36. Be Clear
Words matter. Blind Five Year Old | @ajkohn

37. Limit Pronouns
Not a license to keyword stuff. Blind Five Year Old | @ajkohn

38. Only being relevant could spell trouble. Blind Five Year Old | @ajkohn

40. http://bit.ly/googlevalue Blind Five Year Old | @ajkohn

41. Are you satisfying query intent? Blind Five Year Old | @ajkohn

42. UX and SEO
User experience matters. Blind Five Year Old | @ajkohn

43. Readability
http://bit.ly/seoreadability Blind Five Year Old | @ajkohn

44. Memorable
http://bit.ly/seorecall Blind Five Year Old | @ajkohn

45. Blind Five Year Old | @ajkohn

46. Beyond Keywords
Why are they really searching?
Target the keyword, optimize the intent. Blind Five Year Old | @ajkohn

48. Social
Reduce friction and destroy inertia. Blind Five Year Old | @ajkohn

49. Portable
http://bit.ly/socialsnippets Blind Five Year Old | @ajkohn

50. Engage
http://bit.ly/grandtruefans Blind Five Year Old | @ajkohn

52. Links are the result, not the activity. Blind Five Year Old | @ajkohn

54. Blind Five Year Old | @ajkohn

55. AJ Kohn
Owner, Blind Five Year Old
www.blindfiveyearold.com
aj@blindfiveyearold.com
@ajkohn