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![QUICK GUT CHECKS
1.
Given [A TASK], what is your first impression?
Is this clear enough?
What do you think is the intended action
What would your next step be?](https://image.slidesharecdn.com/confab2015slides-150521171459-lva1-app6891/75/Small-CS-A-Shoestring-Approach-to-Content-Strategy-by-Corey-Vilhauer-at-Confab-Higher-Ed-2015-34-2048.jpg)
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"Small CS: A Shoestring Approach to Content Strategy" by Corey Vilhauer at Confab Higher Ed 2015
Corey Vilhauer discusses a shoestring approach to content strategy, emphasizing that strategy is a process rather than a one-time task. The document outlines various methods for gathering requirements, conducting user interviews, and performing content audits to improve user experience, especially within budget constraints. It advocates for prioritizing tasks and embracing limitations to achieve effective content delivery and governance.
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"Small CS: A Shoestring Approach to Content Strategy" by Corey Vilhauer at Confab Higher Ed 2015
- 1. SMALL CS COREY VILHAUER @mrvilhauer AAFNorth Dakota A SHOESTRING APPROACH TO CONTENT STRATEGY
- 2. COREY VILHAUER User ExperienceStrategist, Blend Interactive
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- 7. The Can-Am Connectionvs. Bob Orton and The Magnificent Muraco Billy Jack Haynes vs. Hercules Hillbilly Jim, Haiti Kid, and Little Beaver vs. King Kong Bundy, Little Tokyo, and Lord LIttlebrook Harley Race vs. Junkyard Dog The Dream Team vs. The Rougeau Brothers Roddy Piper vs. Adrian Adonis The Hart Foundation and Dangerous Danny Davis vs. The British Bulldogs and Tito Santana Butch Reed vs. Koko B. Ware Ricky Steamboat vs. Randy Savage The Honky Tonk Man vs. Jake Roberts The Iron Sheik and Nikolai Volkoff vs. The Killer Bees Hulk Hogan vs. Andrè the Giant
- 8. The Can-Am Connectionvs. Bob Orton and The Magnificent Muraco Billy Jack Haynes vs. Hercules Hillbilly Jim, Haiti Kid, and Little Beaver vs. King Kong Bundy, Little Tokyo, and Lord LIttlebrook Harley Race vs. Junkyard Dog The Dream Team vs. The Rougeau Brothers Roddy Piper vs. Adrian Adonis The Hart Foundation and Dangerous Danny Davis vs. The British Bulldogs and Tito Santana Butch Reed vs. Koko B. Ware Ricky Steamboat vs. Randy Savage The Honky Tonk Man vs. Jake Roberts The Iron Sheik and Nikolai Volkoff vs. The Killer Bees Hulk Hogan vs. Andrè the Giant
- 11. The Can-Am Connectionvs. Bob Orton and The Magnificent Muraco Billy Jack Haynes vs. Hercules Hillbilly Jim, Haiti Kid, and Little Beaver vs. King Kong Bundy, Little Tokyo, and Lord LIttlebrook Harley Race vs. Junkyard Dog The Dream Team vs. The Rougeau Brothers Roddy Piper vs. Adrian Adonis The Hart Foundation and Dangerous Danny Davis vs. The British Bulldogs and Tito Santana Butch Reed vs. Koko B. Ware Ricky Steamboat vs. Randy Savage The Honky Tonk Man vs. Jake Roberts The Iron Sheik and Nikolai Volkoff vs. The Killer Bees Hulk Hogan vs. Andrè the Giant Ricky Steamboat vs. Randy Savage
- 13. BEING SMALL DOESN’T HAVETO BE A DISADVANTAGE the moral:
- 14. CONTENT STRATEGY A ShortHistory Of
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- 17. CONTENT STRATEGY ISNOT A THING. IT IS A PROCESS.
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- 20. TIME So. How much… MONEY …dowe have budgeted? PRIORITY
- 21. WORKING WITHIN RESTRICTIONS WorkingSmall Means
- 22. PROJECT SCOPEHOW WEDETERMINE WHERE TO START
- 23. “ALL THE THINGS”SLIDE Obligatory
- 24. Gathering Requirements Interviewing SiteVisitors Quantitative Content Inventory Qualitative Content Audit Card Sorting Site Map Content Modeling Annotated Wireframes Message Architecture Web Style Guide Site User Testing Content Creation Editorial Calendar
- 25. Gathering Requirements Interviewing SiteVisitors Quantitative Content Inventory Qualitative Content Audit Card Sorting Site Map Content Modeling Annotated Wireframes Message Architecture Web Style Guide Site User Testing Content Creation Editorial Calendar CREATING TESTIMONIALS
- 26. Gathering Requirements Interviewing SiteVisitors Quantitative Content Inventory Qualitative Content Audit Card Sorting Site Map Content Modeling Annotated Wireframes Message Architecture Web Style Guide Site User Testing Content Creation Editorial Calendar IMPROVING SEARCH
- 27. Gathering Requirements Interviewing SiteVisitors Quantitative Content Inventory Qualitative Content Audit Card Sorting Site Map Content Modeling Annotated Wireframes Message Architecture Web Style Guide Site User Testing Content Creation Editorial Calendar CREATING A NEW SITE
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- 29. “GOOD DESIGN TODAYIS BETTER THAN GREAT DESIGN TOMORROW.” Cennydd Bowles and James Box Undercover User Experience Design
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- 31. RESEARCHINTERVIEWS, RESEARCH, ANDDISCOVERY
- 32. IS NOT ROCKETSCIENCE Research
- 33. QUICK GUT CHECKS 1. GetCurious Find an Audience Ask Quality Questions Choose a Direction
- 34. QUICK GUT CHECKS 1. Given[A TASK], what is your first impression? Is this clear enough? What do you think is the intended action What would your next step be?
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- 39. “Were you ableto find everything easily on the site today?” “No. I searched for Biology twice and it never showed up. I finally found it listed as Life Science.”“Why does clicking on the map give me a PDF that I can barely see on my phone?” “Yup! Everything is perfect! Carry on!” “Yup! Everything is perfect! Carry on!”
- 40. LEARN WHEN TOSTOP
- 41. “… LISTEN FORTHE SATISFYING CLICK. THAT’S THE SOUND OF THE PIECES FALLING INTO PLACE …” Erika Hall Just Enough Research
- 42. MAKING THINGSCREATING, EDITING,AND MAINTAINING CONTENT
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- 45. “We need tospread our budget over two years, so we’re going to do a basic mobile site now and go responsive next year.” “We need to focus first and foremost on admissions content, because that’s where our money comes from.” “We have a big fundraising campaign, and key source of our donors depend on our annual report.”
- 46. “THERE’S NOTHING INHERENTLY WRONGWITH TAKING A LITTLE DETOUR ON YOUR WAY TO THE END GOAL.” Karen McGrane Content Strategy for Mobile
- 47. KEEP A WISHLIST 2.
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- 53. EFFECTIVE GOVERNANCE REQUIRES ADEMOCRACY, NOT A DICTATORSHIP
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- 57. Academics Admissions Campus Life Majors Alumni April June September November 2015 URL Title Updates 2016 Future 2017 InitiativesContent Academics April AdmissionsJune Campus Life Alumni September November
- 58. THE PEP TALKEMBRACERESTRAINTS. IGNORE YOUR WEIGHT CLASS.
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- 62. FOR BETTER RESULTS MakeSmart Bets
- 63. YOU CAN DOTHISI AM VERY SERIOUS ABOUT THIS HEADLINE. YOU CAN.
- 64. THANK YOU @mrvilhauer www.eatingelephant.com/aafnd ME? I’MSTILL COREY VILHAUER.