Creating an App for Your Event or Association

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The document discusses creating a mobile app for events and associations. It begins with introducing the presenter and their experience. The agenda is then outlined, covering mobile statistics, reasons to go mobile, five mobile maxims, mobile examples, next steps, and Q&A. Mobile device and app usage statistics are provided to demonstrate the growth of mobile. Key considerations for associations in developing a mobile strategy are discussed.

Business

Creating an App
for Your Event or
Association

Ben Martin, CAE
Sr. Social CRM Consultant
@bkmcae ★ bmartin@avectra.com

@bkmcae #EdDay25 @TallySAE

ABOUT YOUR PRESENTER
Ben Martin, CAE
• 12 years in the association profession, concluded as VP
for Marketing & Communications at the 40,000 member
Virginia Association of Realtors
• Recognized as one of “Five to Watch” by ASAE’s
Associations Now magazine
• National Association of Realtors Technology Spotlight
Award winner (2010)
• Certified Association Executive (2005)
• Chaired ASAE’s Membership Section Council (2007)
• Current member of ASAE’s Technology Section Council

@bkmcae #EdDay25 @TallySAE

AGENDA
• Mobile Statistics
• Why Go Mobile?
• 5 Mobile Maxims
• Mobile Examples
• Next Steps
• Q&A

bit.ly/AvectraSpeaks

@bkmcae #EdDay25 @TallySAE

AGENDA
• Mobile Statistics
• Why Go Mobile?
• 5 Mobile Maxims
• Mobile Examples
• Next Steps
• Q&A

@bkmcae #EdDay25 @TallySAE

MOBILE STATISTICS

There are 6.8 billion people
on Earth. 5.1 billion own a
cell phone. 4.2 billion own a
toothbrush.

@bkmcae #EdDay25 @TallySAE

MOBILE STATISTICS

By 2015, there will be more
people connected to the
internet by mobile devices
than by desktop computers

@bkmcae #EdDay25 @TallySAE

MOBILE STATISTICS

63% of all mobile phones
sold in North America are
smart phones

@bkmcae #EdDay25 @TallySAE

MOBILE STATISTICS

The average American adult
spends 65 minutes per day
on their mobile device

@bkmcae #EdDay25 @TallySAE

MOBILE STATISTICS

66% of Americans sleep
next to their mobile device

@bkmcae #EdDay25 @TallySAE

MOBILE STATISTICS

22% of Americans would
rather give up their
toothbrush for a week than
their mobile device

@bkmcae #EdDay25 @TallySAE

MOBILE STATISTICS

33% of Americans would
rather give up sex for a
week than their mobile
device

@bkmcae #EdDay25 @TallySAE

WHY GO MOBILE?

@bkmcae #EdDay25 @TallySAE

5 MOBILE MAXIMS

@bkmcae #EdDay25 @TallySAE

5 MOBILE MAXIMS
Features
• Keep it simple
• Start with the essentials
• Prioritize
• Iterate, evolve

FIRST

@bkmcae #EdDay25 @TallySAE

5 MOBILE MAXIMS
Integration
• Is your event data
subject to change?
• Is your event data
stored in more than one
location?

FIRST

@bkmcae #EdDay25 @TallySAE

5 MOBILE MAXIMS
Revenue
• Do you plan to monetize
your mobile experience?
• If so, is your strategy
advertising or
sponsorship?

FIRST

@bkmcae #EdDay25 @TallySAE

5 MOBILE MAXIMS
Service
• Is your event location
underground?
• Can you afford to provide
WiFi access to attendees?
• Have you done a site visit
to confirm major carriers
have service?

FIRST

@bkmcae #EdDay25 @TallySAE

5 MOBILE MAXIMS
Technology
• Based on the outcome of
your planning, you will
choose between
• Native App
• Mobile Web
• Hybrid

FIRST

@bkmcae #EdDay25 @TallySAE

5 MOBILE MAXIMS
Technology

FIRST

@bkmcae #EdDay25 @TallySAE

MOBILE EXAMPLES

@bkmcae #EdDay25 @TallySAE

NEXT STEPS
• Play with mobile apps, learn what's possible
• Look into making your association or event website mobile
friendly with responsive design
• Try out free app services like AppMakr.com or Bloodhound
• Talk to an app developer

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Creating an App for Your Event or Association

1. Creating an App for Your Event or Association Ben Martin, CAE Sr. Social CRM Consultant @bkmcae ★ bmartin@avectra.com

2. @bkmcae #EdDay25 @TallySAE ABOUT YOUR PRESENTER Ben Martin, CAE • 12 years in the association profession, concluded as VP for Marketing & Communications at the 40,000 member Virginia Association of Realtors • Recognized as one of “Five to Watch” by ASAE’s Associations Now magazine • National Association of Realtors Technology Spotlight Award winner (2010) • Certified Association Executive (2005) • Chaired ASAE’s Membership Section Council (2007) • Current member of ASAE’s Technology Section Council

3. @bkmcae #EdDay25 @TallySAE AGENDA • Mobile Statistics • Why Go Mobile? • 5 Mobile Maxims • Mobile Examples • Next Steps • Q&A bit.ly/AvectraSpeaks

4. @bkmcae #EdDay25 @TallySAE AGENDA • Mobile Statistics • Why Go Mobile? • 5 Mobile Maxims • Mobile Examples • Next Steps • Q&A

5. @bkmcae #EdDay25 @TallySAE MOBILE STATISTICS There are 6.8 billion people on Earth. 5.1 billion own a cell phone. 4.2 billion own a toothbrush.

6. @bkmcae #EdDay25 @TallySAE MOBILE STATISTICS By 2015, there will be more people connected to the internet by mobile devices than by desktop computers

7. @bkmcae #EdDay25 @TallySAE MOBILE STATISTICS 63% of all mobile phones sold in North America are smart phones

8. @bkmcae #EdDay25 @TallySAE MOBILE STATISTICS The average American adult spends 65 minutes per day on their mobile device

9. @bkmcae #EdDay25 @TallySAE MOBILE STATISTICS 66% of Americans sleep next to their mobile device

10. @bkmcae #EdDay25 @TallySAE MOBILE STATISTICS 22% of Americans would rather give up their toothbrush for a week than their mobile device

11. @bkmcae #EdDay25 @TallySAE MOBILE STATISTICS 33% of Americans would rather give up sex for a week than their mobile device

12. @bkmcae #EdDay25 @TallySAE AGENDA • Mobile Statistics • Why Go Mobile? • 5 Mobile Maxims • Mobile Examples • Next Steps • Q&A

13. @bkmcae #EdDay25 @TallySAE WHY GO MOBILE?

14. @bkmcae #EdDay25 @TallySAE WHY GO MOBILE?

15. @bkmcae #EdDay25 @TallySAE WHY GO MOBILE?

16. @bkmcae #EdDay25 @TallySAE WHY GO MOBILE?

17. @bkmcae #EdDay25 @TallySAE AGENDA • Mobile Statistics • Why Go Mobile? • 5 Mobile Maxims • Mobile Examples • Next Steps • Q&A

18. @bkmcae #EdDay25 @TallySAE 5 MOBILE MAXIMS

19. @bkmcae #EdDay25 @TallySAE 5 MOBILE MAXIMS Features • Keep it simple • Start with the essentials • Prioritize • Iterate, evolve FIRST

20. @bkmcae #EdDay25 @TallySAE 5 MOBILE MAXIMS Integration • Is your event data subject to change? • Is your event data stored in more than one location? FIRST

21. @bkmcae #EdDay25 @TallySAE 5 MOBILE MAXIMS Revenue • Do you plan to monetize your mobile experience? • If so, is your strategy advertising or sponsorship? FIRST

22. @bkmcae #EdDay25 @TallySAE 5 MOBILE MAXIMS Service • Is your event location underground? • Can you afford to provide WiFi access to attendees? • Have you done a site visit to confirm major carriers have service? FIRST

23. @bkmcae #EdDay25 @TallySAE 5 MOBILE MAXIMS Technology • Based on the outcome of your planning, you will choose between • Native App • Mobile Web • Hybrid FIRST

24. @bkmcae #EdDay25 @TallySAE 5 MOBILE MAXIMS Technology FIRST

25. @bkmcae #EdDay25 @TallySAE 5 MOBILE MAXIMS Technology FIRST

26. @bkmcae #EdDay25 @TallySAE 5 MOBILE MAXIMS Technology FIRST

27. @bkmcae #EdDay25 @TallySAE 5 MOBILE MAXIMS

28. @bkmcae #EdDay25 @TallySAE AGENDA • Mobile Statistics • Why Go Mobile? • 5 Mobile Maxims • Mobile Examples • Next Steps • Q&A

29. @bkmcae #EdDay25 @TallySAE MOBILE EXAMPLES

30. @bkmcae #EdDay25 @TallySAE MOBILE EXAMPLES

31. @bkmcae #EdDay25 @TallySAE MOBILE EXAMPLES

32. @bkmcae #EdDay25 @TallySAE AGENDA • Mobile Statistics • Why Go Mobile? • 5 Mobile Maxims • Mobile Examples • Next Steps • Q&A

33. @bkmcae #EdDay25 @TallySAE NEXT STEPS • Play with mobile apps, learn what's possible • Look into making your association or event website mobile friendly with responsive design • Try out free app services like AppMakr.com or Bloodhound • Talk to an app developer

34. @bkmcae #EdDay25 @TallySAE AGENDA • Mobile Statistics • Why Go Mobile? • 5 Mobile Maxims • Mobile Examples • Next Steps • Q&A

35. @bkmcae #EdDay25 @TallySAE Q&A

36. Creating an App for Your Event or Association Ben Martin, CAE Sr. Social CRM Consultant @bkmcae ★ bmartin@avectra.com

Creating an App for Your Event or Association

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