Recruiting and Social Media<br />David Bizer, Staffing Manager<br />Bratislava – 23 September 2009<br />
2<br />Social Media Overview<br />The HR Professional’s Role<br />Case Studies <br />Viral Marketing/Community Building Ou...
3<br />Social Media Overview<br />Before you do anything, ask yourself -- What does success look like?  <br />Source: http...
4<br />Definition<br />Social media is media designed to be disseminated through social interaction, created using highly ...
5<br />What is it really?<br />It’s about people having conversations online<br />Source: theconversationprism.com<br />
6<br />Key Statistics for Human Resources<br />2/3 of the Global Internet population uses social media<br />Visiting socia...
7<br />13 hours of video uploaded to YouTube every minute<br />3.6 Billion photos uploaded to Flickr<br />3 million tweets...
8<br />93% of Social Media users believe companies should have a presence in Social Media<br />*Cone, Business in Social M...
9<br />Social Media Overview<br />The HR Professional’s Role<br />Case Studies <br />Viral Marketing/Community Building Ou...
10<br />Define your strategy<br />Control your employment brand<br />It’s not an advertising campaign, it’s a conversation...
11<br />Social Media Overview<br />The HR Professional’s Role<br />Case Studies <br />Viral Marketing/Community Building O...
12<br />Case Studies - Recruitment<br />
13<br />Connecting with your audience<br />
14<br />Join the community<br />
15<br />375 members!<br />Fresh, relevant content is key<br />
16<br />Integrating your channels<br />
17<br />Using video<br />
18<br />Know your audience<br />
19<br />More than just a job	<br />This 1.7 million dollar campaign netted ~330 million dollars in global publicity for To...
20<br />Keep them connected and engaged<br />Latest Campaign Statistics:<br />8 million visits<br />94,000 subscribers<br ...
21<br />ShareThis<br />
22<br />Social Media Overview<br />The HR Professional’s Role<br />Case Studies <br />Viral Marketing/Community Building O...
23<br />What is #moonfruit ?<br />What’s your passion?<br />Viral marketing and communities<br />
24<br />Twitter campaign – viral success<br />
25<br />Followers<br />7 days<br />500,000 tweets<br />3000 images<br />500 videos<br />
26<br />Food is my passion<br />Think about one of your passions and discover the power of social media.<br />
27<br />Social Media Overview<br />The HR Professional’s Role<br />Case Studies <br />Viral Marketing/Community Building O...
28<br />Did you answer the question?  What do you want to get out of this?<br />Now another – who is your audience?<br />A...
29<br />Tips for Facebook, Twitter, Blogs, etc<br />Describe Employee Programs<br />Interview Employees<br />Highlight Ben...
30<br />Questions?<br />Thank You<br />&<br />Keep Connected<br />http://www.linkedin.com/in/bizer<br />davidbizer@gmail.c...
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Recruiting with Social Media

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Building talent communities using the power of social media. Presentation delivered at &quot;Inform Slovakia&quot; 23 September 2009, Bratislava

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Recruiting with Social Media

  1. 1. Recruiting and Social Media<br />David Bizer, Staffing Manager<br />Bratislava – 23 September 2009<br />
  2. 2. 2<br />Social Media Overview<br />The HR Professional’s Role<br />Case Studies <br />Viral Marketing/Community Building Outside Recruitment<br />Getting Started<br />Agenda<br />
  3. 3. 3<br />Social Media Overview<br />Before you do anything, ask yourself -- What does success look like? <br />Source: http://www.youtube.com/user/Socialnomics09<br />
  4. 4. 4<br />Definition<br />Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. <br />Social media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. <br />Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). <br />Source: Wikipedia<br />
  5. 5. 5<br />What is it really?<br />It’s about people having conversations online<br />Source: theconversationprism.com<br />
  6. 6. 6<br />Key Statistics for Human Resources<br />2/3 of the Global Internet population uses social media<br />Visiting social sites is now the 4th most popular online activity – ahead of email<br />Time spent on social media equals 10% of all online time<br />Source: Nielsen, Global Faces and Networked Places 2009<br />
  7. 7. 7<br />13 hours of video uploaded to YouTube every minute<br />3.6 Billion photos uploaded to Flickr<br />3 million tweets per day on Twitter.com<br />5 Billion minutes spent each day on Facebook<br />Volume<br />
  8. 8. 8<br />93% of Social Media users believe companies should have a presence in Social Media<br />*Cone, Business in Social Media Study, September 2008<br />Companies and Social Media<br />
  9. 9. 9<br />Social Media Overview<br />The HR Professional’s Role<br />Case Studies <br />Viral Marketing/Community Building Outside Recruitment<br />Getting Started<br />Agenda<br />
  10. 10. 10<br />Define your strategy<br />Control your employment brand<br />It’s not an advertising campaign, it’s a conversation<br />Don’t do it alone, partner with your business<br />Your job<br />
  11. 11. 11<br />Social Media Overview<br />The HR Professional’s Role<br />Case Studies <br />Viral Marketing/Community Building Outside Recruitment<br />Getting Started<br />Agenda<br />
  12. 12. 12<br />Case Studies - Recruitment<br />
  13. 13. 13<br />Connecting with your audience<br />
  14. 14. 14<br />Join the community<br />
  15. 15. 15<br />375 members!<br />Fresh, relevant content is key<br />
  16. 16. 16<br />Integrating your channels<br />
  17. 17. 17<br />Using video<br />
  18. 18. 18<br />Know your audience<br />
  19. 19. 19<br />More than just a job <br />This 1.7 million dollar campaign netted ~330 million dollars in global publicity for Tourism Queensland.<br />
  20. 20. 20<br />Keep them connected and engaged<br />Latest Campaign Statistics:<br />8 million visits<br />94,000 subscribers<br />3380/6119 twitter followers<br />9646 facebook fans<br />
  21. 21. 21<br />ShareThis<br />
  22. 22. 22<br />Social Media Overview<br />The HR Professional’s Role<br />Case Studies <br />Viral Marketing/Community Building Outside Recruitment<br />Getting Started<br />Agenda<br />
  23. 23. 23<br />What is #moonfruit ?<br />What’s your passion?<br />Viral marketing and communities<br />
  24. 24. 24<br />Twitter campaign – viral success<br />
  25. 25. 25<br />Followers<br />7 days<br />500,000 tweets<br />3000 images<br />500 videos<br />
  26. 26. 26<br />Food is my passion<br />Think about one of your passions and discover the power of social media.<br />
  27. 27. 27<br />Social Media Overview<br />The HR Professional’s Role<br />Case Studies <br />Viral Marketing/Community Building Outside Recruitment<br />Getting Started<br />Agenda<br />
  28. 28. 28<br />Did you answer the question? What do you want to get out of this?<br />Now another – who is your audience?<br />And another – what content will appeal to them?<br />Listen, Engage, Measure, Repeat<br />Get started now<br />
  29. 29. 29<br />Tips for Facebook, Twitter, Blogs, etc<br />Describe Employee Programs<br />Interview Employees<br />Highlight Benefits<br />Share Interviewing Do’s and Don’ts<br />Link to thought-leadership pieces your executives write<br />Publicize Events<br />Celebrate Success<br />Post photos from company events<br />Announce a key hire<br />Give Career Advice<br />Use your video content<br />Remind your audience of presence on other networks<br />
  30. 30. 30<br />Questions?<br />Thank You<br />&<br />Keep Connected<br />http://www.linkedin.com/in/bizer<br />davidbizer@gmail.com<br />
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