1. CLEANZone
Brightens Your Life
I CREATE – NFTE
BUSINESS PLAN COMPETITION ( SEMI FINALS )
Changing the MindSet ( CMS 2013 ) Programme
Presented by
Biswarup Dutta
B.Sc Economics (Hons.)
Ramakrishna Mission Residential College
Narendrapur, West Bengal
2. CLEANZone
Brightens Your Life
Organization: CLEANZONE
Organization Type: Proprietorship
Business Type: Laundry and Dry Cleaning Services
Location: Narendrapur, West Bengal
Services: Cleaning, Pressing, Dyeing, Bleaching,
Dry Cleaning, Patch repairing and polishing
License Required: Trade License, PAN Card, TAN Card, Service Tax
Registration, Water Tax
3. CLEANZone
Brightens Your Life
Market Research
Methodology: Sample Survey, Field Study
Findings:
•The area is growing fast
•Many high rising apartments are coming up in surrounding areas
•Population is increasing rapidly.
•HIG, MIG residents are growing very fast
•No such competition exists in that specific area. But it is highly potential
market for upcoming future.
Competitor: Bandbox which is located more than 6 km away. So there is no
threat of competition initially.
5. CLEANZone
Brightens Your Life
USP:
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Convenient location
Higher quality of service and reasonable pricing
Quick delivery within 180 minutes in urgency
Free pick up and delivery within 5 km range. Charges applied beyond 5 km
Order can be placed over phone.
Regular customers (customer using service more than one time) can place the order through sms
too.
Deliver the cloths to the customers on the promise date and their convenient time
Advertising & Promotion:
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Classified Advertisement in print media
Local cable tv ad
Pamphlets distribution
Banner ad in auto/ bus
Mobile Van Promotion
Social Media Marketing through FB, Twitter, Blogs etc
Sms and Email Marketing to the regular customers
Special offers, Bulk discount, Student discount and other festival or seasonal offers will be given
time to time
6. CLEANZone
Brightens Your Life
Packaging
All the cloths will be packed with paper between each fold so that ironing doesn’t get
spoiled. We will provide plastic carry bags to the customers.
Distribution
Counter Sale, Pick up and deliver van
Productivity and Quality
We take utmost care during the servicing of the clothes as needed depending upon
the clothes type. We will appoint experienced and smart employees who can deliver
the service as committed to the customers.
7. CLEANZone
Brightens Your Life
• Risk Factors
No Political
Interference
Specific factors
influencing
inflation in this
business like petrol,
electricity, chemicals
High Cost
involved to
maintain High end
machineries
Risk
Factors
Heavy Competition
likely as the area is
expanding and
popularizing rapidly
8. CLEANZone
•
Cost Per Unit
Brightens Your Life
Variable Cost
Raw Materials
Packing Materials
Advertisement
Repair & Maintenance
Administrative Overhead
Total
Price (Rs. )
24385
4765
10000
2000
15035
56175
Fixed Cost
Salary
22000
Rent
15000
Insurance
20000
Bank Loan Repayment
20000
Depreciation
Total
Total Cost = Fixed Cost + Variable Cost
Cost Per Unit (Total Cost /Total Quantity) i.e Qty=7072
•
Selling Price Per Unit
Total Sales Turn Over/ Total Quantity = 330191.68 /7072 = 46.69
i.e cost per unit and sales per unit for 1st month of 2nd year
5000
82000
138175
19.54
9. CLEANZone
Brightens Your Life
• Start Up Cost
Assets
Machinery
Furniture & Fixtures
Water Arrangement
Utility
Rickshaw Van
Pre Operative Expenses
Total Start Up Cost
Amount (in Rs.)
500000
120000
120000
30,000
15,000
30000
815000
10. CLEANZone
Brightens Your Life
•
Profit & Loss Statement ( For the first month of second year of
business – 13th month)
Unit
Total Amount (in Rs.)
Sales
7072
330191.68
Cost of Sales
7072
56175
279016.68
Gross Margin
Operating Expenses
Salary
4 Employees
22000
Rent
1 rented place
15000
Insurance
20000
Bank Loan Repayment
20000
Depreciation
Total Operating Expenses
Operating Profit
Tax @ 25%
Net Profit
5000
82000
197016.68
49254.17
147762.51
11. CLEANZone
Brightens Your Life
• Break Even Point
50000
42853
45000
43145
40000
36453
35000
30203
30000
25000
24053
20000
18146
15000
12776
10000
8106
5000
3860
0
1st
•
2nd
3rd
4th
Quantity in Vertical and Month in Horizontal axis
5th
6th
7th
8th
9th
12. CLEANZone
Brightens Your Life
Break Even Point
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8th month closing balance = 1186368.731 (in Rs.)
Till 8th month total quantity =
3860+4246+4670+5370+5907+6150+6250+6400 = 42853
Total investment = 1200000 (in Rs.)
Total Balance =1200000-1186368.731 = 13631.27 in Rs.(after 8th month to
reach the break even point)
Unit Sales Price = 46.69
Total quantity require to reach Break Even Point = 13631.27/46.69 =
291.95 (means 292 more pieces) for 9th month
Break Event Point = 42853+292 = 43145
Break Even Point is reached at 9th month
13. CLEANZone
Brightens Your Life
Future Plans
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Opening branches in multiple location
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Will distribute franchisees
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Will add on new and advanced services
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Will introduce latest technology to reduce cost and to increase efficiency
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Will introduce CRM(Customer Relationship Management) Software to identify the
customers and to provide smooth services on real time basis
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Will expand free pickup and drop facilities to cover more extended locations
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Will ensure better personalized touch points for regular and reputed customers
14. CLEANZone
Brightens Your Life
Total Capital Required=12 Lakhs
Source Of Finance
• Own Source(15%) = 1.80 lakhs
• Bank Finance(85%) = 10.20 lakhs
15. CLEANZone
Brightens Your Life
Please contact us Biswarup Dutta
Cleanzone
Narendrapur, West Bengal
Kolkata – 700103
I’m available at 9038847050
Write me at duttabiswarup93@gmail.com
